|Also called||GMC Sierra
Chevrolet Cheyenne (Mexico)
Fort Wayne, Indiana
|Body style||2-door regular cab
3-door extended cab
4-door extended cab
4-door crew cab
|Layout||Front-engine, rear-wheel drive / Four-wheel drive|
Although General Motors introduced its first pickup truck in 1930, the term "Silverado" was a designation used only to detail the trim for the Chevrolet C/K pickup trucks and Suburbans from 1975 through 1999. GMC used a few variations of the "Sierra" name (Sierra, High Sierra, Sierra Grande, Sierra Classic) to distinguish the different trim levels through 1987, though the "C/K" nomenclature was continued through 1999. "C" (or "R" for 1987) trucks were rear-wheel drive and "K" (or "V" in 1987) models were four-wheel drive. The "R/V" nomenclature was continued from 1988-1991 to distinguish the older platform trucks that were still being produced in addition to the T400 platform C/K. Both Chevrolet and GMC dropped the "C" and "K" designations in 1999. However Chevrolet still uses the CK and the CC in their current model codes.
The Chevrolet Silverado and GMC Sierra trucks have been essentially the same for their entire history. The Silverado today is generally advertised as the "standard" version, while the Sierra has more luxury options. There are some trim and option variations as well. Early models included variations in the engine and equipment, but the present differences are slight. The 1999 redesign included different grilles and interior trim, and certain features (e.g. Quadrasteer) were included at different times on the two trucks.
First Generation (1999-2006) 
|File:2003-2006 Chevrolet Silverado -- 09-03-2010.jpg|
|Platform||GM GMT800 platform|
|Engine||Vortec 4300 (4.3 L) V6
Vortec 4800 (4.8 L) V8
Vortec 5300 (5.3 L) V8
Vortec 6000 (6.0 L) V8
|Transmission||4-speed 4L60E automatic
4-speed 4L65E automatic
4-speed 4L80E automatic
|Wheelbase||119 in (3,023 mm)
133 in (3,378 mm)
143.5 in (3,645 mm)
|Length||203 in (5,156 mm)
227 in (5,766 mm)
246 in (6,248 mm)
Hybrid: 230.2 in (5,847 mm)
|Width||78.5 in (1,994 mm)|
|Height||74 in (1,880 mm)
77 in (1,956 mm)
Hybrid 2WD: 71.2 in (1,808 mm)
Hybrid 4WD: 73.9 in (1,877 mm)
The GMT800 Silverado/Sierra 1500 (light pickup trucks) were released in 1998 as 1999 models. The "classic" light-duty GMT400 C/K trucks were continued in production for that first year alongside the new models, and the Heavy-Duty GMT400 pickups (alongside the GMT400 SUVs) were continued through 2000, with the new GMT800 Silverado/Sierra HD (Heavy Duty) introduced in 2001.
Light duty 
There are a number of models of light-duty Silverados and Sierras, including the half-ton, SS, and Hybrid.
The light-duty trucks generally use the 1500 name. They are available in three cab lengths, 2-door standard/regular cab, 4-door extended cab, and front-hinged 4-door crew cab Three cargo beds are available, including a 69.2 in (1,758 mm) short box, 78.7 in (1,999 mm) standard box, and a 97.6 in (2,479 mm) long box. The short box is only available with the extended or crew cab, and is the only option on the latter.
For the first year, only the regular cab and 3-door extended cab were available, along with the Vortec 4300 V6, Vortec 4800 V8, and the Vortec 5300 V8. A 4-door extended cab was added for 2000, and output on the 5.3 L engine increased to 285 hp (213 kW) and 325 lb·ft (441 N·m).
The 6.0 L Vortec 6000 V8 was added for the 2001 Heavy Duty models, rated at 300 hp (224 kW), with the GMC Sierra 1500 C3 getting an uprated 25 hp (19 kW) version of this engine. The Silverado Z71 got an optional lighter composite box, with a suspension package for towing, but lacked the high-output engine. The C3 became the Denali for 2002, and Quadrasteer was added.
GM made a reworked version of the Silverado/Sierra in 2003, with a new front end, and a slightly updated rear end. Its SUV counterparts retained the use of the pre-facelift sheetmetal.
The Insurance Institute for Highway Safety (IIHS) gave the Silverado an overall "marginal" score on the frontal offset crash test for poor structural integrity and poor dummy control, although no injuries were recorded on the dummy's body regions.
|1500 Regular/Extended Cab||1999–2001||4.3 L Vortec 4300 L35 or LU3 V6||195 hp (145 kW)||260 lb·ft (353 N·m)|
|1999||4.8 L Vortec 4800 V8||255 hp (190 kW)||285 lb·ft (386 N·m)|
|2000||0 hp (0 kW)||285 lb·ft (386 N·m)|
|1999||5.3 L Vortec 5300 V8||270 hp (201 kW)||315 lb·ft (427 N·m)|
|2000–2003||5 hp (4 kW)||325 lb·ft (441 N·m)|
|2004||5 hp (4 kW)||335 lb·ft (454 N·m)|
|1500 Crew Cab||2008||4.8 L Vortec 4800 V8||255 hp (190 kW)||285 lb·ft (386 N·m)|
|2000||270 hp (201 kW)||285 lb·ft (386 N·m)|
|1999||5.3 L Vortec 5300 V8||0 hp (0 kW)||315 lb·ft (427 N·m)|
|2000–2003||25 hp (19 kW)||5 lb·ft (7 N·m)|
|2004||295 hp (220 kW)||335 lb·ft (454 N·m)|
|2006||6.0 L Vortec 6000 V8||345 hp (257 kW)||380 lb·ft (515 N·m)|
|2007||5.3 L V8||315 hp (235 kW)||38 lb·ft (52 N·m)|
|2500||1999–2005||6.0 L Vortec 6000 V8||30 hp (22 kW)||360 lb·ft (488 N·m)|
|GMC Sierra C3||2001||6.0 L Vortec 6000 V8||325 hp (242 kW)||370 lb·ft (502 N·m)|
|GMC Sierra Denali||2002–2004|
|2005–2007||6.0 L Vortec 6000 V8||345 hp (257 kW)||380 lb·ft (515 N·m)|
|Chevrolet Silverado SS||2003–2007|
GMC Sierra C3/Denali 
GMC created an upscale version of its Sierra 1500 in 2001 called the Sierra C3. It used all-wheel drive with a 3.73 final drive gear ratio and included the 6.0 L Vortec 6000 LQ4 V8 rated at 325 hp (242 kW) at 5000 rpm and 370 lb•ft (502 N·m) of torque at 4000 rpm coupled to a 4L60E-HD four speed automatic transmission along with other upscale equipment. For 2002, the name was changed to Sierra Denali, but the specifications remained essentially the same except for the addition of Quadrasteer and GM changed from the 4L60E-HD to the 4L65E in conjunction with a 4.10 final drive gear ratio.
The Denali is rated for towing 9,100 pounds (4,100 kg) and hauling 1,595 pounds (723 kg) in the cargo box.
The Sierra Denali was initially equipped with Delphi's Quadrasteer system as standard equipment. It was a 4-wheel steering system that greatly reduced the truck's turning radius and improved lane changing while towing. General Motors dropped Quadrasteer from the Sierra Denali after the 2004 model year and its entire lineup after 2005 due to poor sales of this expensive option.
For the '07 model year, the Sierra Denali shares the same billet grille from the other Denali models, and also has the same dash as the '07 SUV's. The '07 Sierra Denali was initially the only half ton pickup that had a 6.2 liter with 403 hp (301 kW) and 417 lb·ft (565 N·m) of torque coupled to a six speed transmission. This truck is also an optional all wheel drive vehicle and goes 0-60 mph in 6.3 seconds.
Chevrolet Silverado SS 
Launched in 2003, the Silverado SS is a high-performance pickup truck built by Chevrolet. It is based on the 1500 Silverado with upgrades in drive train and both exterior and interior appearance. It was equipped standard with the 6.0 liter Vortec High-Output V8 rated at 345 hp (257 kW) at 5200 rpm and 380 lb·ft (515 N·m) of torque at 4000 rpm coupled to a 4L60E four speed automatic transmission. This was the same engine used for the second generation Cadillac Escalade. Chevrolet and GMC advertised this engine as the Vortec High Output and later as the "VortecMAX", while Cadillac calls it the "HO 6000". The SS debuted in 2003 with a standard All Wheel Drive setup with a 4.10 final drive gear ratio and 4 wheel disc brakes. In 2005 as an option to reduce the price, you could get a 2 wheel drive version which was equipped with drum rear brakes and a 3.73 final drive gear ratio. 2005 was also the first year the sun roof was available in the SS line up. In 2006 The AWD line up was dropped and rear wheel drive with a 3.73 final drive gear ratio and rear drum brakes was the only option. In a further effort to reduce cost, you could also get cloth interior and a bench seat for the first time. The Silverado SS also comes with the Z60 performance suspension and 20 inch aluminum wheels. All the SS trucks in both 2 wheel drive and AWD used the torsion bar style front suspension for better handling. It should also be noted the SS themed trucks were only available from the factory in Black Onyx, Victory Red, and Arrival Blue Metallic in 2003 and 2004. In 2005 Arrival Blue Metallic was dropped from the color choice and replaced with Silver Birch Metallic.
Intimidator SS 
In 2006, Chevrolet released a special edition Silverado SS under the name "Intimidator SS" (licensed by Dale Earnhardt Inc.) to honor the late Dale Earnhardt. The truck came with several minor appearance upgrades (rear spoiler, embroidered headrests, intimidator custom badging ), a lowered ride height, performance suspension, two-stage multi-leaf springs, Tenneco shock absorbers, a stiffer front stabilizer bar and harder front jounce bumpers. This is a Collectors Edition truck. Of the 1,333 scheduled trucks, only 933 were made. These trucks were only available in Black Onyx exterior but could be ordered with cloth or leather interior. Also features-
Vortec High Output/Vortec Max 
The Vortec High Output option (also known as the VHO by some enthusiasts) was first introduced in 2004 to a limited market (mainly consisting of Texas and several surrounding areas). The VHO package (under option code B4V) included several options previously not found on the standard 1500 model, most notably the LQ9 6.0 L V-8 engine (the same used for the Silverado SS, the 2005-2006 GMC Denali's and the Cadillac Escalade). The LQ9 motor was rated at 345 hp (257 kW) at 5200 rpm and 380 lb·ft (515 N·m) of torque at 4000 rpm, which was the same specifications shared in the SS models. The B4V package could only be ordered as an extended cab in 2004 and 2005. They were all built at the Canada assembly plant as 2 wheel drive Extended Cab 1500 series trucks and were equipped with a torsion bar front suspension frame with equipped standard with the LQ9 = 6.0L H.O.engine, M32 = 4L65E transmission, GT4 = 3.73 rear gear, and G80 Gov Lock as standard equipment. The 2004 models were equipped with the standard 10 bolt 8.625 rear end. The 2005 models were upgraded with the larger 14 bolt 9.5 rear end under RPO option AXN. The package also included one style of the newly introduced GM 20 inch wheels installed from the factory. This marked the first time the LQ9 engine was available for a two wheel drive application. Unlike the SS Package you could order the interior combination in any thing from basic cloth to fully loaded. There were also more color options available with this package.
For the 2006 model year the Vortec Max package replaced the VHO with an array of similar features and new badges. It was also made available (in addition to the extended cab) in the light duty 4 door crew cab models. For the first time it was also available in 2 wheel drive or 4 wheel drive on both the Silverado's and Sierra's, with or without Z71 packages. Customers were able to purchase these trucks outside of the original market of the VHO.
The newest Vortec Max Performance package introduced in 2007 on the GMT900 includes a 10,800 pounds towing capacity.
GM launched a hybrid version of the Silverado/Sierra in 2004, becoming the first ever GM hybrid passenger vehicle. Known within GM as the Parallel Hybrid Truck or PHT it is not actually a parallel hybrid by the current definition, but a type of micro hybrid design. The electric motor housed within the transmission flywheel housing, serves only to provide engine cranking/starting, battery charging, and powering accessories. The engine automatically shuts down as the truck comes to a stop and uses 42 Volt electric power to the starter/generator unit to restart the engine as the brake pedal is released. Besides the typical 12 V automotive battery the PHT uses three additional 12 V valve regulated lead acid (VRLA) batteries mounted under the rear seat to store and provide power. The truck uses a 5.3 L Vortec 5300 V8 for primary propulsion power.
The PHT features four 120 volt 20 amp AC outlets, two in the bed and two inside the cab under the rear seat. These are particularly interesting to the building/construction contractor market, since they often require AC power when on the job. Additionally, the extra reserves of power for the accessories make this truck well-suited to that market, where trucks often sit at idle for hours at a time.
Availability was extremely limited at first, with commercial buyers getting the first allotment. Later in 2005, the truck was offered at retail in Alaska, California, Florida, Nevada, Oregon, Washington and Canada. For 2006-07 the truck was generally available to retail buyers throughout North America. The Parallel Hybrid Truck was discontinued for the 2008 model year with the release of the GMT900 truck line. Starting in 2009, General Motors offers a second generation Chevrolet Silverado and GMC Sierra equipped with a Two-Mode Hybrid powertrain and 4-speed CVT.
Heavy Duty 
|Platform||GM GMT880 platform|
|Engine||6.0 L Vortec 6000 V8
8.1 L Vortec 8100 V8
6.6 L Duramax V8
|Transmission||4-speed 4L80-E automatic
5-speed Allison 1000 automatic (2001–2005)
6-speed Allison 1000 automatic (2006–2007)
5-speed NV4500 manual (2001–2007 6.0)
6-speed ZF S6-650 manual (2001–2006 6.6 and 8.1)
|Wheelbase||133 in (3,378 mm)
143.5 in (3,645 mm)
157.5 in (4,001 mm)
167 in (4,242 mm)
153 in (3,886 mm)
|Length||222.1 in (5,641 mm)
227.7 in (5,784 mm)
246.6 in (6,264 mm)
237.2 in (6,025 mm)
256.1 in (6,505 mm)
|Width||SRW: 79.7 in (2,024 mm)
DRW: 96.1 in (2,441 mm)
|Height||76.0-77.4 in (1,930-1,966 mm)|
The HD variant is a heavy-duty light truck. It is a strengthened version of the Silverado/Sierra light-duty, and is available in the 1500HD, 2500HD, and 3500 models. The 1500HD, introduced in 2001, offers a Vortec 6000 V8 with 300 hp (224 kW) at 5200 rpm and 360 lb·ft (488 N·m) of torque at 4000 rpm with a Hydra-Matic 4L80E four-speed automatic transmission. The 2500HD also offers an available Duramax V8 with 300 hp (224 kW) at 3000 rpm and 550 lb·ft (746 N·m) of torque at 1600 rpm. Also available is the Vortec 8100 V8 with 340 hp (254 kW) at 4200 rpm and 455 lb·ft (617 N·m) of torque at 3200 rpm.
The 2500HD has an available five-speed (six-speed for 2006-2007 models) Allison 1000 transmission. The Silverado 3500 offers the same engine/transmission features that the 2500HD does, however it is usually equipped with "dually" twin wheels at the rear and has a stronger suspension. The HD models are primarily used for towing and high-weight cargo.
Towing capacity for the 1500HD is rated at 10,300 pounds (4,700 kg), and can haul 3,129 pounds (1,419 kg) in the bed. The 2500HD ups these ratings to 16,300 pounds (7,400 kg) with the 8.1 liter engine or 10,600 pounds (4,800 kg) with the 6.0 liter engine, and 4,058 pounds (1,841 kg), while the 3500 can tow 16,700 pounds (7,600 kg) and haul 5,511 pounds (2,500 kg). The addition of 4 wheel drive tends to reduce the towing and carrying capacity by 200 to 400 lb (181 kg), depending upon year and model. Other factors, such as options, can also affect these numbers.
Second Generation (2007-2013) 
|Platform||GM GMT900 platform:
GMT901 (Chevrolet Silverado)
GMT902 (GMC Sierra)
|Engine||4.3 L V6 195 hp (145 kW)
4.8 L V8 295 hp (220 kW)
5.3 L V8 315 hp (235 kW)
6.0 L V8 367 hp (274 kW)
6.2 L V8 403 hp (301 kW)
4-speed CVT (Hybrid)
|Wheelbase||Regular: 119 in (3,023 mm)
Extended & Crew: 143.5 in (3,645 mm)
|Length||Regular: 205.6 in (5,222 mm)
Extended & Crew: 230.2 in (5,847 mm)
Hybrid: 229.9 in (5,839 mm)
|Width||Regular & Extended: 79.9 in (2,029 mm)
Crew: 80 in (2,032 mm)
|Height||Regular & Extended: 73.9 in (1,877 mm)
Crew: 73.8 in (1,875 mm)
Hybrid 4WD: 73.7 in (1,872 mm)
The all-new GMT900 generation of the Silverado/Sierra arrived in the last quarter of 2006 as a 2007 model. It features a redesigned exterior, interior, frame, and suspension as well as a power increases on certain engines. It takes styling cues from the 2007 GMT900 SUVs and the Chevrolet Colorado pickups. Like the GMT900 SUVs, these pickups also have greatly improved aerodynamics over their predecessors like steeply raked windshields and tighter panel gaps which improve fuel economy. The GMT800 models were continued in 2007 badged as "Classic", just as the GMT400 models continued for a year after the GMT800's introduction.
The new Silverado earned the North American Truck of the Year award for 2007 and was Motor Trend magazine's Truck of the Year for 2007. Like its predecessors, the new Silverado offers buyers a choice of two door regular cabs, four door extended cabs (with rear doors that now open 170 degrees similar to the Nissan Titan) and four door crew cabs with the rear doors opening in the same direction as the front doors. GM also offers the trucks in the traditional two and four wheel drive configurations.
The Generation III small block V8 engines offered in the GMT 800 trucks will be replaced in the GMT 900 series by the Generation IV small block V8 engine family, featuring upgrades such as increased power and Active Fuel Management on the 5.3 L and 6.0 L V8s. A new high performance 6.2 liter V8 (with 403 hp (301 kW) and 417 lb·ft (565 N·m) of torque) was introduced with the 2007 Cadillac Escalade and 2007 GMC Denali line, and is now available on the Silverado LTZ trim line. This addition now makes the Silverado/Sierra trucks the second most powerful half-ton trucks available, after the Ford F-150. After skipping the 2008 model year, with 2007 being the last for the GMT800 hybrid line, a two-mode hybrid model will be introduced in late 2008 as a 2009 model.
There are two dash options offered in the new Silverado and Sierra. A luxury-inspired dash that closely mimics the dash in their GMT900 SUVs, and a "pickup" dash that is more upright to make way for a passenger seat in place of a center console.
As of 2008, General Motors full size trucks are no longer sold in United States and Canada with manual transmissions, they are only offered in Mexico in the Silverado 1500 V6 engine and Silverado 3500.
All Silverado & Sierra 1/2 ton models received a revised bumper and shortened front fascia mid-way through the 2009 model year and a full mid-cycle refresh followed with all 2010 models, including new interior door panels (which moved the handle forward and added an additional cup holder) and a six-speed automatic transmission on regular and extended cab models with V8's was also made standard. Two new exterior colors were added: Taupe Gray Metallic and Sheer Silver Metallic.
|Platform||GM GMT910 platform:
GMT911 (Chevrolet Silverado)
GMT912 (GMC Sierra)
|Engine||6.6 L Duramax diesel V8 397 hp (296 kW)|
|Transmission||6-speed 6L80E automatic
6-speed Allison 1000 automatic
|Width||80 in (2,032 mm)
95.9 in (2,436 mm) (Towing mirrors)
|Height||76 in (1,930 mm)|
The 8.1 L big-block V8 is no longer offered on the Heavy Duty models, and no replacement has been announced. The majority of the GMT 900 trucks continue to be equipped with the four speed transmission that was found on the GMT 800 platform. A more modern 6L80 6-speed transmission is standard equipment on the GMC Sierra Denali and the similar 6L90 is standard in all Heavy Duty models.[dead link] As production capacity is established, 6-speed transmissions are expected to replace 4-speed transmissions on most truck models in coming years.
Production location switch 
For the 2011 model year of the Silverado/Sierra, the production of crew cab models partially will shift from Silao, Mexico to Flint, Michigan.
- Frontal Driver:
- Frontal Passenger:
- Side Driver:
- Side Rear Passenger:
The IIHS gave the Silverado a "Good" score in their frontal crash test, however 2007-09 models equipped with or without optional side curtain airbags received a "Poor" rating in the side impact test. For 2010 models the side structure was strengthened, side torso air bags were added, and side airbags became standard, with the upgrades the IIHS side impact overall rating improved to "Acceptable", while the overall side structure rating is improved from "Poor" to "Acceptable". The crew cab variant of the 2011-13 Silverado is also rated "Marginal" in the IIHS roof strength test.
Electric version 
Sierra All Terrain HD Concept and Silverado ZR2 Concept 
Third generation 
|Engine||LV3 EcoTec3 4.3 L V6 285 hp (213 kW)
L83 EcoTec3 5.3 L V8 355 hp (265 kW)
L86 EcoTec3 6.2 L V8 
|Transmission||6-speed 6L80 automatic
|Wheelbase||Regular 6'6": 119 in (3,023 mm)
Regular 8': 133 in (3,378 mm)
Double & Crew 5'5": 143.5 in (3,645 mm)
Crew 6'6": 153 in (3,886 mm)
|Length||Regular 6'6": 205.6 in (5,222 mm)
Regular 8': 224.4 in (5,700 mm)
Double & Crew 5'5": 230 in (5,842 mm)
Crew 6'6": 239.6 in (6,086 mm)
|Width||80 in (2,032 mm)|
|Height||73.5 in (1,867 mm) – 74.2 in (1,885 mm)|
In December 2012, the redesigned 2014 Chevrolet Silverado, along with the related 2014 GMC Sierra were introduced in Detroit, Michigan at the North American International Auto Show. The new Silverado 1500 has three gas engine options: 4.3 L EcoTec3 V6, 5.3 L EcoTec3 V8, or 6.2 L EcoTec3 V8. Chevrolet's MyLink touch-screen multimedia interface system will be available on most models. It will not have a CD player, but A2DP stereo streaming technologies, Bluetooth hands-free telephone, USB hookups, and an input for an Apple iPod or iPhone. When connected via the USB port, an iPhone 4/4S, iPhone 5 will be able to stream music from Pandora Radio. A Bose premium audio system, as well as a Bose surround sound audio system will be available on most models. OnStar will be standard on all models. A revised front end features styling cues from the 1980s-era Chevrolet C-Series Trucks, and, on Z-71 models, the Z-71 badge is moved to the front grille. The Silverado 1500 is expected to be available starting in spring 2013, with the Silverado HD Series being available thereafter. Production of the Silverado began on April 29th 2013.
Military applications 
|Platform||GM GMT880 platform|
|Engine||6.6 L Duramax Turbo diesel V8|
|Transmission||6-speed 6L80E automatic
6-speed Allison 1000 automatic
|Width||80 in (2,032 mm)
95.9 in (2,436 mm) (Towing mirrors)
|Height||76 in (1,930 mm)|
A military version of the 2003 Silverado is called MILCOTS (Militarized Commercial Off-The-Shelf or colloquially as the "Milverado") and is being purchased by the Canadian Army. Canada has ordered 1,061 units from GM Defense.
A similar but more armored platform is being used by the United States Army under the COMBATT (Commercially Based Tactical Truck) program. The GM bid beat rival bids from Chrysler (Dodge RAM 2500/3500), Ford (F-350 Super Duty) and Hummer (H1097A2 Wagon).
There is an all new 2014 Chevrolet Silverado available in summer of 2013.
- 1999 - Motor Trend magazine's Truck of the Year
- 2001 - Motor Trend magazine's Truck of the Year (Heavy Duty Model)
- 2001 - Car and Driver magazine's Best Pickup Truck
- 2002 - Car and Driver magazine's Best Pickup Truck
- 2003 - Car and Driver magazine's Best Pickup Truck
- 2007 - North American Truck of the Year
- 2007 - Motor Trend magazine's Truck of the Year
- 2007 - ICOTY International Truck of the Year
- 2007 - Truckin' magazine's Truck of the Year
- 2011 - Heavy Duty model won Motor Trend magazine's Truck of the Year
Like a Rock campaign 
The Like a Rock campaign touted the Silverado as "the most dependable, longest lasting truck on the road". The song Like a Rock by Bob Seger was licensed for use in the campaign. The campaign ended after the last commercials in the 2004 model year then the 2005 model year stopped the campaign and used the "An American Revolution" slogan.
Our Country. Our Truck. campaign 
On September 26, 2006, Chevrolet announced plans for a multi-media marketing campaign to support the 2007 Silverado full-size pickup as an extension to Chevrolet's An American Revolution campaign. The full campaign began on October 21, 2006 and featured the new tag line Our Country. Our Truck. The advertising videos used John Mellencamp's "Our Country" as their theme song. Two ads premiered during NBC's new Sunday Night Football in America.
The first video, named Anthem, was designed to showcase the good and bad of the past half century and how America has made it through difficult times. The video is filled with images of historic moments in recent American history, such as a nuclear explosion, Rosa Parks on a bus, Martin Luther King giving a speech, the site of the former World Trade Center in the months after 9/11, Hurricane Katrina's devastation, then shows the trucks working to rebuild the devastated places, and ends with the tagline: This is our country. This is our truck. The final broadcast version did not include images of the nuclear explosion nor of the World Trade Center. Anthem has been criticized for using Civil rights activists to sell trucks and implying that there was a parallel between the struggles of the United States and the ongoing struggle General Motors is facing in today's marketplace. However, a representative from GM stated that this was not the intent of the advertisement. Rather, the intent was to show how the trucks are used for work purposes, and the main audience for these trucks is for work. The second video, titled Birthplace, showed average American developing vehicles by unconventional means.
The campaign also included a 28 minute long infomercial, premiered on 2006-12-9. The infomercial starred former NFL football player Howie Long and Gary White, General Motors' North American vehicle line executive for full-sized trucks. The infomercial premiered on channels such as Speed Channel. A 24-page publication was to be included with magazines such as Motor Trend, Field & Stream and Popular Science.
In January 2007, a Canadian version of Silverado ad started to appear, which was based on a variant of Birthplace previously shown on American channels. The ad uses a squared fonts for the texts, with images of forklifting timber, boy scouts, Dale Earnhardt, 'This is Our Chat Room' replaced by a skating hockey player, lighthouse on a rocky shoreline, and hockey player Bobby Orr. At the end of the video, the message was replaced by The Next Generation Chevy Silverado.
After winning the 2007 Motor Trend Truck of the Year award, another version of the ad showed the Silverado itself, with the message 2007 Motor Trend Truck of the Year at the end. Canadian version of the ad only has cosmetic and slogan changes after the Silverado had won its award.
Yearly American sales 
|Calendar Year||Silverado||GMC Sierra||Total|
See also 
- Chevrolet pickup truck
- Chevrolet Avalanche
- General Motors C/K Trucks
- Chevrolet S10/Chevrolet Colorado
- List of hybrid vehicles
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|Wikimedia Commons has media related to: Chevrolet Silverado|
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