Chex

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This article is about the brand of cereal. For the Peterborough, Ontario TV station, see CHEX-TV. For its sister station in Oshawa, see CHEX-TV-2. For the credit reporting agency, see ChexSystems.

Chex is a brand of breakfast cereal, introduced in 1937 and currently manufactured by General Mills. It was originally owned by St. Louis, Missouri-basedRalston Purina, and the Chex name reflects the "checkerboard square" logo of Ralston Purina.[citation needed] The product line was part of the spinoff of the Ralston portion of Ralston Purina into Ralcorp in 1994. The product line was sold to General Mills in 1997. For many years, advertisements for the cereal featured the characters from Charles M. Schulz's Peanuts comic strip.

An old box of Corn Chex.

Flavors and varieties[edit]

  • Wheat Chex Cereal
  • Corn Chex Cereal
  • Rice Chex Cereal
  • Honey Nut Chex Cereal
  • Chocolate Chex Cereal
  • Vanilla Chex Cereal
  • Chex Morning Party Mix
  • Cinnamon Chex Cereal
  • Apple Cinnamon Chex

Discontinued[edit]

  • Oat Chex Cereal
  • Double Chex Cereal
  • Wheat & Raisin Chex
  • Honey Graham Chex
  • Frosted Mini-Chex Cereal
  • Strawberry Chex Cereal
  • Sugar Chex Cereal
  • Multi-Bran Chex Cereal[1]
  • Raisin Bran Chex Cereal [2]

Chex Mix[edit]

See also: Chex Mix
Chex Mix

Chex is also known as the basis for a baked snack called Chex Mix. Chex Mix recipes were regularly featured on Chex cereal boxes, and later, commercially prepared Chex Mix snacks began to be sold in supermarkets. Chex can also be used to make a chocolate snack called Chex Muddy Buddies, also known as Puppy Chow.

Video games[edit]

Chex was featured in a series of first person shooter computer games (Chex Quest, Chex Quest 2 and Chex Quest 3) where the player takes on the role of a Chex Warrior clad in Chex Armor. The games use a modified version of DOOM's IWAD (graphics, sounds, levels, etc.) and executable.

See also[edit]

References[edit]

  1. ^ E-mail correspondence from General Mills, July 30, 2013.
  2. ^ http://www.mrbreakfast.com/cereal_detail.asp?id=1367

External links[edit]