Chick lit is genre fiction which addresses issues of modern womanhood, often humorously and lightheartedly. The genre became popular in the late 1990s, with chick lit titles topping bestseller lists and the creation of imprints devoted entirely to chick lit. Although it sometimes includes romantic elements, chick lit is generally not considered a direct subcategory of the romance novel genre, because the heroine's relationship with her family or friends is often just as important as her romantic relationships.
Chick lit typically features a female protagonist whose womanhood is heavily thematized in the plot. Though most often set in a contemporary world, such as in Waiting to Exhale, there is also historical chick lit. The issues dealt with are often more serious than consumerism. Marian Keyes's Watermelon, for instance, features a protagonist who wrestles with how to be a mother in a modern world, and there is a growing market for religious chick lit. As with other types of genre fiction, authors and publishers target many niche markets. Protagonists vary widely in ethnicity, age, social status, marital status, career, and religion.
Origins of the term 
The term appeared in print as early as 1988 as college slang for a course titled "female literary tradition". In 1995, Cris Mazza and Jeffrey DeShell used the term as an ironic title for their edited anthology Chick Lit: Postfeminist Fiction. The genre was defined as a type of post-feminist or second-wave feminism that went beyond female-as-victim to include fiction that covered the breadth of female experiences, including love, courtship and gender. The collection emphasized experimental work, including violent, perverse and sexual themes. James Wolcott's 1996 article in The New Yorker, "Hear Me Purr", co-opted the term "chick lit" to proscribe what he called the trend of "girlishness" evident in the writing of female newspaper columnists at that time. Works such as Helen Fielding's Bridget Jones's Diary and Candace Bushnell's Sex and the City are examples of such work that helped establish contemporary connotations of the term. The success of Bridget Jones and Sex and the City in book form established chick lit as an important trend in publishing. The Girls' Guide to Hunting and Fishing by Melissa Bank are regarded as one of the first chick lit works to originate as a novel (actually a collection of stories), though the term "chick lit" was in common use at the time of its publication (1999). Serena Mackesy's The Temp appeared in the same year.
Publishers continue to push the sub-genre because of its viability as a sales tactic. Various other terms have been coined as variant in attempts to attach themselves to the perceived marketability of the work. Publishers Weekly editor Sara Nelson suggested in 2008 that the definition of what's considered to be within the genre of chick lit has become more accomplished and "grown up".
See also 
- "In the Classroom or In the Bedroom" Review of Chick Lit: The New Woman's Fiction.
- Rebecca Vnuk (July 15, 2005). "Collection Development 'Chick Lit': Hip Lit for Hip Chicks". Libraryjournal.com. Retrieved 2010-09-30.
- "What's in a Name?". Publishers Weekly. July 2, 2001. Retrieved 2007-04-30[dead link]
- Don M. Betterton, Alma mater: unusual stories and little-known facts from America's college campuses, Peterson's Guides, Princeton, N.J. (1988); p. 113 ISBN 0-87866-579-X : 9780878665792
- Melissa Bank's Salon Interview
- Olivia Barker (May 29, 2008). "'Prada' nips at author Lauren Weisberger's heels". USA Today. Retrieved 2010-10-05. "Nelson says. "The definition of chick lit has expanded to include some things that are a little more accomplished and grown-up and literary than what that term used to mean."
Further reading 
- Roy, Pinaki. “The Chick Factor: A Brief Survey of the Indian Chick-lit Novels”, The Postcolonial Woman Question: Readings in Indian Women Novelists in English. Eds. Ray, G.N. and J. Sarkar. Kolkata: Books Way, 2011 (ISBN 978-93-80145-84-6). pp. 213–23.