Chief brand officer

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A chief brand officer (CBO) typically reports to the CEO or board of directors and is responsible for a brand's image, experience, and promise. The brand officer oversees marketing, advertising, design, public relations and customer service.[1][2][3][4] Some of the more notable organizations to establish a CBO position include the American Automobile Association, Baskin-Robbins, Bell Canada, Boston Market, Citigroup,[5] McDonalds[6] and WWE.[7]

See also[edit]

References[edit]

  1. ^ Neumeier, Marty (2006). The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, Berkeley, CA : New Riders Publishing.
  2. ^ Allaboutbranding.com
  3. ^ Scott Bedbury, Stephen Fenichell. (2003), A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. Penguin.
  4. ^ Andrew Welch (March 2008). "Who is the brand daddy?". Brand Strategy. Landor Associates. Retrieved 15 October 2012. 
  5. ^ "Citigroup appoints chief brand officer". Banking Times (London). March 17, 2011. Retrieved 15 October 2012. 
  6. ^ "McDonald's Names Brand Chief .". Wall Street Journal. January 27, 2011. Retrieved 15 October 2012. 
  7. ^ Johnson, Joe (5 December 2013). "Stephanie McMahon Promotion Leaves Triple H in Charge of WWE Creative". Bleacher Report. Retrieved 5 December 2013.