Chief brand officer
A chief brand officer (CBO) typically reports to the CEO or board of directors and is responsible for a brand's image, experience, and promise. The brand officer oversees marketing, advertising, design, public relations and customer service. Some of the more notable organizations to establish a CBO position include the American Automobile Association, Baskin-Robbins, Bell Canada, Boston Market, Citigroup, and McDonalds.
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- Scott Bedbury, Stephen Fenichell. (2003), A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. Penguin.
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- "Citigroup appoints chief brand officer". Banking Times (London). March 17, 2011. Retrieved 15 October 2012.
- "McDonald's Names Brand Chief .". Wall Street Journal. January 27, 2011. Retrieved 15 October 2012.