Chili's
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| Type | Wholly owned subsidiary |
|---|---|
| Founded | 1975 |
| Founder(s) | Larry Lavine |
| Headquarters | Dallas, Texas, U.S. |
| Key people | Norman E. Brinker |
| Industry | casual dining, restaurant |
| Parent | Brinker International |
| Website | www.chilis.com |
Chili's Grill & Bar is a restaurant chain founded by Larry Lavine. The chain has over 1400 casual dining restaurants, mostly located in the United States and Canada. Chili's is currently owned by Brinker International, which also owns On the Border Mexican Grill & Cantina, Maggiano's Little Italy, and Romano's Macaroni Grill.
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[edit] History
Chili's first location, a converted postal station on Greenville Avenue in Dallas, Texas, opened on March 13, 1975.[1] Lavine's concept was to create an informal full-service dining restaurant with a menu featuring different types of hamburgers offered at an affordable price. The brand proved successful, and by the early 1980s there were 22 more Chili's locations in the region, all featuring similar Southwest decor.[2]
In 1983, Lavine sold the company to restaurant executive Norman E. Brinker, formerly of the Pillsbury restaurant group.[2] Chili's now has locations in all 50 U.S. states and 28 international locations.
[edit] Menu
Chili's serves American food influenced by Tex-Mex cuisine.
[edit] Advertising
[edit] Jingle
"Chili's (Welcome to Chili's!)" is an advertising jingle used in Chili's Restaurant commercials to advertise the restaurant's line of baby back ribs. The ad features a doo-wop quartet singing a cappella. The song was written by Guy Bommarito and produced by Tom Faulkner for GSD&M Advertising of Austin, Texas. Advertising Age magazine named the song first on its list of "10 songs most likely to get stuck in your head" in 2004.[3]
In the sitcom Scrubs, Ted Buckland's a capella group "The Worthless Peons" sing the jingle on a number of occasions: once to celebrate Carla's pregnancy (it was the only song they knew with the word "baby" in it), and again to "torture" one of Dr. Cox's employees. In the latter instance, they repeat the bridge incessantly, never saying "ribs".
In 2008, the chain aired parody ads for "P. J. Bland's", a fictional restaurant chain with cardboard foods.[4]
[edit] Global locations
Bahrain
Canada
Egypt
El Salvador
Germany
Guatemala
Guam
Japan
Jordan
Kuwait
Lebanon
Mexico
Oman
Peru
Philippines
Ecuador
Qatar
Saudi Arabia
Singapore
Turkey
United Arab Emirates
Republic of Korea
United States
Puerto Rico
Venezuela
Malaysia
India
Australia[5][6][7]
United Kingdom[citation needed]
[edit] Legalities
In October 2008, Chili's Australia was prosecuted and fined $300,000 by the NSW Office of Industrial Relations for underpaying staff, pressuring employees to sign an Australian workplace agreement and failing to pay an alleged amount of $45,000 in owed wages by a deadline set by the Office of Industrial Relations. In the same year, Chili's announced that it would be closing all of its Australian branches.[8]
[edit] References
- ^ Brinker publication (October 2007). "Brinker 2007 Corporate report". Brinker International, Inc.. http://www.brinker.com/company/brinker2007/01/page08.htm. Retrieved 2007-12-19.
- ^ a b "Brinker International". Answers.com. https://www.fundinguniverse.com/company-histories/Brinker-International-Inc-Company-History.html. Retrieved 2007-12-19.
- ^ "10 Songs most likely to get stuck in your head.(The Book of Tens)". Advertising Age.. December 2004. http://findarticles.com/p/articles/mi_hb6398/is_200412/ai_n26182606?tag=artBody;col1. Retrieved 2008-06-24.
- ^ "Chili’s Spoofs Restaurant Ads with ‘P.J. Bland’s’ Campaign". Burger Business. 2009-04-15. http://www.burgerbusiness.com/?p=941. Retrieved 2009-04-28.
- ^ Illawarra Mercury (March 2008). "Fast food chain off the boil". Illawarra Mercury. http://illawarra.yourguide.com.au/articles/1197615.html. Retrieved 2008-03-24.
- ^ ABC News (2007-09-26). "Chili's staff 'underpaid' $46,000 on AWAs". http://www.abc.net.au/news/stories/2007/09/26/2043404.htm.
- ^ "Workplace Ombudsman Secures Second Penalty against Chili’s Restaurant". 2008-04-22. http://www.wo.gov.au/asp/index.asp?sid=7407&page=mediacentre-current-view&cid=5390&id=816.
- ^ "Fast food chain off the boil.". Illawarra Mercury. 2008. http://www.illawarramercury.com.au/news/local/news/general/fast-food-chain-off-the-boil/465291.aspx. Retrieved 2009-10-26.
[edit] External links
- Chili's Grill & Bar official website
- Chili's Grill & Bar official website United Kingdom
- Nutritional information for Chili's menu items
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