Choco Pie
From Wikipedia, the free encyclopedia
 |
This article needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (May 2009) |
| Choco Pie | ||||||
|---|---|---|---|---|---|---|
|
||||||
| Korean name | ||||||
|
A Choco Pie is a confectionary treat created and manufactured since 1974 by Orion Confectionery, headquartered in Seoul, South Korea. Similar to a moon pie, a Choco Pie consists of two layers of chocolate-dipped cookies, with a marshmallow filling.
And Lotte, founded by a Korean in Japan, headquartered in Tokyo, Japan, also began to supply same brand name cookie with vanilla cream filling since 1983 in Japan.
Therefore, the Choco Pie seems to be considered a quintessential Korean treat, similar to the status of the Oreo cookie in American culture. But these are copies of a Angel Pie(エンゼルパイ) created and manufactured since 1958 by Morinaga, headquartered in Tokyo, Japan.
Contents |
[edit] Orion's
Orion supplies the South Korean military with their Choco Pies, which are given out to soldiers in the Korean military after their first week of basic training in addition to being available in the military store.
[edit] Export
In recent years Orion has used the Choco Pie to gain a foothold in foreign markets, and Orion now controls a 2/3 share of the Chinese cookie market, with a third of Orion's revenue now coming from outside Korea. Whole series of choco pies have been sold more than 12.1 billions all over the world.[1]
Orion seeks share in 4 major markets- South Korea, Russia, Vietnam and China. The snack has been particularly successful in China and Taiwan. Additionally, it has become a favorite snack of North Korean workers at the Kaesong Industrial Complex and has come to symbolize capitalism among the reclusive North's people.[2]
[edit] Marketing
In South Korea, choco pie has a strong image of Jeong which indicates closeness among people in Korea. Its advertisements still have a large point on impressive relationship among family members, companions and so on. Its CM song is widely known.
말하지 않아도 알아요 (I can know your heart without your telling me.) 눈빛만 보아도 알아 (When I see your look, I can understand) 그냥 바라보면 마음 속에 있다는 걸(just look at you. It lies within your heart.) [3]
[edit] References
- ^ http://www.chocopie.co.kr/global/overview.asp (Kor)
- ^ http://www.atimes.com/atimes/Korea/KE21Dg01.html
- ^ 초코파이
