Chocolate City (music label)

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Chocolate City (music label)
Parent company Chocolate City Group
Founded 2005
Founder Audu Maikori
Status Active
Genre Various
Official website chocolatecitygroup.com

Chocolate City is a Nigerian record label founded in 2005 by lawyer/entrepreneur Audu Maikori along with Paul Okeugo and Yahaya Maikori. Generally regarded as one of the biggest and most successful urban record labels in Africa,[citation needed] Chocolate City Music operates as a subsidiary of Chocolate City Group, one of the biggest entertainment conglomerates in Africa. Other arms of the group are Chocolate City Distribution, Chocolate City Events, and Chocolate City Media[citation needed]

The label is home to recording artists such as M.I, Ice Prince, DJ Caise, Pryse, Nosa, Victoria Kimani, among others. Artists formerly signed to the label include Jeremiah Gyang, Brymo Jesse Jagz. Chocolate City Music has also worked on the careers of artistes such as DJINEE and Asa

History[edit]

Originally founded as a nightclub in 1997, Chocolate City quickly became the number one promotions outfit in the Northern part of Nigeria[citation needed] and moved into the industry main stream in 2005 with the launch of the record label (Chocolate City Music). In 2001, Audu Maikori founded the Guild of Artistes and Poets with Paul Okeugo which was called an "arts appreciation society" which held weekly meetings which focused on the arts, music, poetry and creativity as a means of youth engagement and empowerement.[citation needed]

G.A.P[edit]

The G.A.P later became one of the new age art renaissance movements which quickly gained membership in Jos, Abuja, and Lagos with a combined membership of over 3000 attendees at its peak. The GAP brought to light the need for artists to have better representation which Audu gave in form of pro bono legal services and this eventually led to his registering Chocolate CIty with his bonus earnings from his job as a lawyer with the chambers of Afe Babalola and co. The first act to be signed on the Chocolate City label was multi talented instrumentalist, vocalist, songwriter and producer Jeremiah Gyang (whose debut album Na BA KA sold over 4 Million copies and won numerous accolades and acclaim for the artist as well as the label).

Na Ba Ka was known for its instrumentals which was studied by a Canadian University on Sound Engineering and Production and was even listed on the top ten charts in Israel between 2005 and 2006.

Chocolate City went on to discover and manage the careers of Djinee, M.I, Aṣa, Jesse Jagz, Ice Prince, Brymo and other artists who have won over 70 awards both locally and internationally.[citation needed]

Chocolate City has sold over 35 thousand albums since 2005 quickly establishing it self as one of the biggest record labels in Africa.[citation needed]

In June 2007, Audu Maikori won the British award the International Young Music Entrepreneur of the Year (IYMEY) by the British Council, making Nigeria the first country to win 2 global awards in the Young Creative Entrepreneurs Series (the first was Lanre Lawal (IYDEY) 2005), after beating 9 countries including Philippines, Latvia, Lithuania, Indonesia, India, Malaysia, Tanzania, Egypt and Poland.[1]

Accolades[edit]

Chocolate City was the first Nigerian music company to attain a global music award and recognition by the British Council in 2007 i.e. International Young Music Entrepreneur of the Year (IYMEY)2007.[1]

Chocolate City has since worked closely with the Federal Government of Nigeria as well as several international organisations such as the British Council in promoting the creative industries as well as Capacity building projects in and around Nigeria. In April 2008, Chocolate City announced a major collaborative effort in partnership with the British Council and the Ministry of Culture and Tourism to take a delegation of Nigerian music stakeholders to London Calling 2008 in a bid to open new vistas for the fast-growing Nigerian music industry currently valued at around $500 Million (2007). The 40 man delegation was led by the Minister of Culture and Tourism.[2]

Chocolate City has also been active in the promotion of the Creative industries globally having participated in several workshops and initiatives. In January 2008, Chocolate City delivered a keynote address on a workshop tagged "Mapping the Creative Industries in Albania" organised by the British Council, Ministry of Culture and Tourism and Ministry of Economy, Albania. The workshop was aimed at sharing experiences of creative entrepreneurs from around Europe, the UK and Nigeria.

Reuters International produced a documentary on the Chocolate City success story tagged "Music and Money" in recognition of its contributions to the development of the Nigerian Music Industry.[1]

Over the years, Chocolate City has setup partnerships with many international and regional creative industry organizations, with affiliates in South Africa, U.K and the USA, the Ministry of Culture and Tourism and the British Council toward promoting and celebrating creativity in Nigeria.[2]

On 8 December 2011, parent company Chocolate City Group won the African Awards for Entrepreneurship beating over 3,300 applicants from 48 countries in Africa to clinch the runner up prize thereby making history as the first ever entertainment company to win the prize since 2007.[citation needed]

Chocolate City won the "Best Record Label of the Year" award at the 2013 City People Entertainment Awards.[3] At the 2011 edition of the aforementioned awards, the record label won the "Record Label of the Year" award.[4]

Artists[edit]

Current acts[edit]

Act Year signed # Albums and/or mixtapes released
under Chocolate City
M.I 4
Ice Prince 2
DJ Caise
Pryse
Nosa
Victoria Kimani 2012 1

Former acts[edit]

Act Year signed # Albums and/or mixtapes released
under Chocolate City
Brymo 1
Jesse Jagz 1

Awards and nominations[edit]

Bring The Noise Project[edit]

M.I (Jude Abaga) represented Nigeria on a 12 country tour of the UK and Africa from 2007–2008

Discography[edit]

Year Information
2005 Jeremiah Gyang - Na Ba Ka
2008 M.I - Talk About It
  • Released: December 11, 2008
  • Singles: "Safe", "Money", "Teaser"
  • Sales certification: 6x Platinum
2010 Jesse Jagz - Jag of All Trades
  • Released: April 20, 2010
  • Singles: "Wetin Dey", "Nobody Test Me", "L-O-V-E U", "Pump it up"
  • Sales certification: Gold
M.I - M.I 2
  • Released: November 2010
  • Singles: "Action Film", "Beef", "Undisputed", "Nobody"
  • RIAA certification: 10xPlatinum
2011 Ice Prince - Everybody Loves Ice Prince
2012 Brymo - TheSonofaKapenta
  • Released: November, 2011
  • Singles: "Ara", "Good Morning"
  • Sales certification: 2x Platinum
2013 Victoria Kimani - Queen Victoria
  • Released:2013
  • Singles:
  • Sales certification:-
Ice Prince - Fire of Zamani
2014 Nosa - Open Doors[5]
  • Released:March 14, 2014
  • Singles:"Always Pray for You", "Why You Love Me"
  • Sales certification:-

References[edit]

  1. ^ a b c "Music and money (6:44)". Reuters. Retrieved 1 November 2013. 
  2. ^ a b "Corporate". chocolatecitygroup. Retrieved 1 November 2013. 
  3. ^ Aiki, Damilare (19 June 2013). "Ice Prince, Omotola Jalade-Ekeinde, Sarkodie, Nse Ikpe-Etim, Yvonne Okoro, Tonto Dikeh & BellaNaija Nominated for the 2013 City People Entertainment Awards - See the Full List". Bellanaija. Retrieved 19 December 2013. 
  4. ^ "BN Bytes: M.I, JahBless, Tiwa Savage, Juliet Ibrahim, Mbong Amata, Samkelf & Halima Abubakar win at the 2011 City People Entertainment Awards". Bellanaija. 8 August 2011. Retrieved 19 December 2013. 
  5. ^ Arogundade, Funsho (14 March 2014). "Chocolate City’s NOSA Drops Debut Album". P.M.News. Retrieved 24 March 2014. 

External links[edit]