|Launched||28 April 2012|
|Owned by||Top TV Ltd|
|Picture format||PAL (576i) 16:9|
|Headquarters||Mount Eden, Auckland|
|DVB 64-QAM on band V|
|DVB QPSK on 12456 MHz|
Choice TV, the third largest privately owned national free-to-air television broadcaster in New Zealand, has broadcast since 2012. Equal shareholders are Alex Breingan, Julia Baylis, Laurie Clarke and Vincent Burke. Burke and Clarke are also owners of Top Shelf Productions; Julia Baylis is the companies Director of Acquisitions and Programming and Alex Breingan is managing director.
The channel launched on 28 April 2012 at 5PM, and is broadcast nationally on the Freeview digital TV transmission network on both terrestrial and satellite (channel 12) and on SKY Television Channel 26. Vodafone also carry the channel for their cable subscribers in Wellington and Christchurch. Since January 2014 the channel's 4-week cumulative audience as measured by Neilsen is around 1.8 million individual people (NZ population being 4.1 million). 
The channel broadcasts around the clock and features programmes covering property, renovation, home and garden, food, travel, adventure, fishing, entertainment, comedy and drama.
The prime time programming slot (7:30–10:30pm) features a different theme theme depending on the day of the week:
- Monday – Travel: Our World
- Tuesday – Property & Design
- Wednesday – Great Outdoors
- Thursday – Food
- Friday – Home & Garden
- Weekend – Entertainment
The Choice TV line up includes productions from the UK's BBC worldwide, ITV Granada and Verve Productions, Zodiak Media, the Australian SBS, ABC and Fremantle Media. As well as productions from Sony Pictures Television.
Top Shelf Productions and Choice TV itself are developing locally made series for Choice TV, the first of which will air in Spring 2014 on the channel's Thursday Food Night.
During March 2013 saw the start of Sony Pictures Television shows such as the short lived ABC sitcom Mr. Sunshine and the return of the weekday daytime drama Days of our Lives which had been discontinued by TVNZ along with their exclusive Sony Pictures contract over two years ago. Days of our Lives picks up from the start of the 2011 season 47, just one and half seasons behind the current US NBC season. TVNZ was more than five years behind the US due to being preempted by holiday and sporting scheduling.
From September 2013, Choice TV started playing Season 2 of the Australian TV Comedy Twenty Something.
Days of our Lives went on a summer hiatus until 10 February 2014 for New Zealand viewers before the end of season 47, the last episode aired on Friday 20 December 2013 and during the weekly catchup run on Sunday 22 December 2013. Then stalled again on 25 April 2014, the show is currently awaiting a decision on if another years worth of episodes will be ordered.
The first season finished on 21 December 2012 with a total of 65 episodes but has not been renewed.
- "Consumer Watch: Choice closes gap". NZ Herald. 1 December 2013. Retrieved 19 May 2014.
- "Freeview NZ has a new channel". Stuff.co.nz. 25 July 2012. Retrieved 19 May 2014.