The Awl

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The Awl
Web address
Type of site Current events, culture
Available in English
Editor Matt Buchanan
John Herrman
Launched 2009; 5 years ago (2009)
Revenue Unknown
Current status Active

The Awl is a website about current events and culture based in New York City. The site was founded in early 2009 by David Cho and former Gawker editors Choire Sicha and Alex Balk.[1] The current editors are Matt Buchanan and John Herrman. It was published by John Shankman until May 2014 and is now published by Michael Macher.[2] In 2011, David Cho left the Awl to join ESPN-affiliated sports site Grantland.[3]

The site employs an editorial staff of writers.[1][4][5][6] Heather Havrilesky writes a weekly advice column called Ask Polly. The Awl has an app called The Awl: Weekend Companion.[7]

The Awl has four sister sites: Splitsider, a comedy website; The Hairpin, a site geared toward women; The Wirecutter, a consumer electronics blog; and The Billfold, a blog with a focus on personal finances.[1]


  1. ^ a b c Carr, David (24 October 2010). "Against Odds, Web Site Finds Niche". The New York Times. Retrieved 2013-09-04. 
  2. ^ "Changes At The Awl". The Awl. Retrieved 2014-06-05. 
  3. ^ Rovzar, Chris (29 June 2011). "Awl Publisher and Co-Founder David Cho Leaves for Grantland". New York. Retrieved 2013-09-04. 
  4. ^ Hayden, Erik (8 September 2010). "Gawker Slays Newspapers, Shrugs". The Atlantic Wire. Retrieved 2013-09-04. 
  5. ^ Pressman, Matt (21 April 2009). "Choire Sicha's Plea: Stay Away, Stupid People!". Vanity Fair. Retrieved 2013-09-04. 
  6. ^ McGann, Laura (14 June 2010). "The Awl wants to win on the web with great writing, not SEO tricks". Nieman Journalism Lab. Retrieved 2013-09-04. 
  7. ^ "The Awl: Weekend Companion". Retrieved 2014-06-05. 

External links[edit]