Many factories are stationed in Choloma due to cheap labor which has helped the municipality's economy. As a result of this fast food joints like Pizza Hut, Wendy's, Church's Chicken, Burger King and even a mall have opened in the municipality. Choloma is just south of Puerto Cortes and north of San Pedro Sula, with transportation to other municipalities provided by private bus companies. Many transnational companies, such as Oskoch, are stationed here for production as well as in various tax free zones around the country.
Cholomian women are known for one of the most beautiful women in Honduras. Actually Choloma is the third largest city in Honduras.