|Birth name||Christian Layland-Greenaway|
5 July 1989 |
|Notable works and roles||The Football Sack Podcast|
Christian Layland-Greenaway (born 1989) is an Australian football media personality and former host of The Football Sack Podcast. He is known for his tactical analysis and occasional humour. He is also Media Officer for Melbourne Victory's W-League team and Football Federation Victoria while remaining Chief of Staff for The Football Sack.
Born 5 July 1989, Layland went to Doubtful Creek Primary School, Stratheden Public School and Casino Public School in Regional New South Wales before attending Casino High School until Grade Ten. In 2006 he was awarded a Champagnat Bursary at Marist College Ashgrove in Brisbane where he completed his final two years of schooling. Layland studied Business at Southern Cross University, majoring in Sports Management and Digital Marketing.
The Football Sack
Christian Layland, along with Matthew Greenlaw, co-founded The Football Sack in early 2010 after seeing a gap in the market for alternative football media in Australia. Layland remains the only Chief of Staff for the organisation to date, seeing The Football Sack achieve recognition such as 2011 Football New South Wales Media Organisation of the Year and runner-up as 2010/11 Football Website of the Year at the Australian Football Media Awards.
Under his watch, Layland has seen The Football Sack take major strides in the Australian sports media market; becoming the most recognisable football brand on Twitter as well as establishing the organisation in the hard-to-crack mainstream media circle.
Layland had an extended stint as one of two original hosts for the The Football Sack Podcast. Accompanying Jack Quigley, the pair took the podcast world by storm reaching the Number One ranking on iTunes Australia's 'Sporting Podcasts' list in a little over three months on air. The show's popularity was due to the on-air chemistry between Quigley and Layland which saw them produce an informative show with a balance of humour, discussion and tactical analysis never heard before in Australia. Recorded in Southern Cross University's Lismore studio the show was discontinued in its original format following Layland's relocation to Melbourne in October 2011.
Melbourne Victory Women
Despite the team having a low print and social media profile in the past, within weeks Layland had made the clubs official Twitter account the most followed in the league and by the end of the season had gained more Facebook 'likes' in 2011/12 than any other club in the league - with only Brisbane Roar having more total likes.
With the team performing well with steady results on the field, Layland was able to gain some significant media coverage for the club, not only on The Football Sack but also in Melbourne's major daily newspaper; The Herald Sun.
Southern Cross University
- In recognition of their efforts in changing the Australian football media landscape, Southern Cross University awarded Christian Layland and Jack Quigley the 2011 Excellence in the Arts award.
Australian Football Media Awards
- 2010/11 Football Podcast of the Year - The Football Sack; Winner
- 2010/11 Blogger of the Year - Christian Layland; Runner-up
- 2011/12 Football Podcast of the Year - The Football Sack; Winner
- 2011/12 Best use of Social Media - The Football Sack; Winner
- 2011/12 Football Personality of the Year - Christian Layland; Nominee
- 2012/13 Best use of Social Media - The Football Sack; Winner
- 2012/13 Football Podcast of the Year - The Football Sack; Runner-up
Football New South Wales
- 2011 Media Organisation of the Year - The Football Sack; Winner
- "http://www.thefootballsack.com/p/about.html" The Football Sack, Retrieved 3rd March 2012
- "http://www.northernstar.com.au/story/2011/05/07/fun-run-to-help-children-christian-layland-chapman/" The Northern Star, Retrieved 3rd March 2012
- "http://www.echonews.com.au/story/2011/05/12/grabbing-sports-journalism-by-the-balls/" The Northern Rivers Echo, Retrieved 3rd March 2011
- "http://www2.footballnsw.com.au/index.php?id=17&tx_ttnews%5Btt_news%5D=5783&tx_ttnews%5BbackPid%5D=389&cHash=0bd8d5b926" Football New South Wales, Retrieved 3rd March 2012
- "http://discover.scu.edu.au/2011/issue6/index.php/5" Southern Cross University, Retrieved 3rd March 2012
- "http://www.scu.edu.au/news/media.php?item_id=1717&action=show_item&type=M" Southern Cross University, Retrieved 3rd March 2012
- "http://footballfedvic.com.au/index.php?id=contacts" Football Federation Victoria, Retrieved 3rd March 2011
- "http://www.thefootballsack.com/2011/12/brianna-davey-vs-melissa-barbieri-i.html" The Football Sack, Retrieved 3rd March 2011
- "http://heraldsun.newspaperdirect.com/epaper/viewer.aspx" The Herald Sun, Retrieved 3rd March 2012
- "http://discover.scu.edu.au/2011/issue10/index.php/6" Southern Cross University, Retrieved 3rd March 2012