Chrome Hearts is an American luxury brand, founded in 1988 by motorcycle enthusiast Richard Stark, that specializes in high-end .925 silver, 22k yellow gold and 18k white gold jewelry, leather, cashmere clothing and ebony wood furniture with gothic and punk rock motifs. It is known for its jewelry items which feature fleur-de-lys, dagger and floral cross designs. The boutiques sell luxury watches with one-of-a-kind Chrome Hearts bracelets in place of the stock band or strap. They offer sunglasses and clothing with their signature designs. All items are made in Hollywood, USA.