Chrysler 200

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Chrysler 200
2015 Chrysler 200 Limited.jpg
Overview
Manufacturer Chrysler Group LLC
Production 2010[1]–present
Model years 2011-present
Assembly United States: Sterling Heights, Michigan (Sterling Heights Assembly)
Body and chassis
Class Mid-size car
Chronology
Predecessor Chrysler Sebring

The Chrysler 200 is a mid-size car[2] produced by the American manufacturer Chrysler. The 200 name first appeared on a prototype hybrid vehicle shown at the 2009 North American International Auto Show in Detroit, called the 200C. The prototype was based on the Chrysler 300. While Chrysler's sales chief, Steven Landry, said it had been approved for production, CEO Sergio Marchionne later said it was not practical. The 200C concept was engineered to accept either a traditional gasoline engine, hybrid or electric powertrain.[3]

First generation (2010–2014)[edit]

First generation
2012 Chrysler 200 -- NHTSA.jpg
Overview
Also called Lancia Flavia (Europe)
Production 2010[1]–2014
Model years 2011-2014
Body and chassis
Body style 4-door sedan
2-door convertible
Layout Transverse front-engine, front-wheel drive
Platform Chrysler JS platform
Related Mitsubishi Lancer
Dodge Avenger
Dodge Journey
Powertrain
Engine 2.4 L World I4 (gasoline)
3.6 L Pentastar V6 (gasoline)
Transmission 4-speed Ultradrive 40TES automatic
6-speed Ultradrive 62TE automatic
Dimensions
Wheelbase 108.9 in (2,766 mm)
Length Sedan: 191.7 in (4,869 mm)
Convertible: 194.8 in (4,948 mm)
Width 72.5 in (1,842 mm)
Height Sedan: 58.4 in (1,483 mm)
Convertible: 57.9 in (1,471 mm)
Chrysler 200 Super S at the 2012 North American International Auto Show

The first generation Chrysler 200 was a restyled and re-engineered version of the third generation Chrysler Sebring that began production in 2006. Although the JS platform had been retained, there were many cosmetic and powertrain changes to the 200. The 2.4 L four-cylinder 173 horsepower (129 kW) 166 lb·ft (225 N·m)[4] engine with either a four-speed or six-speed automatic transmission carried over. Chrysler's new Pentastar 3.6 L V6 engine was also offered with a six-speed automatic transmission, generating 283 horsepower (211 kW) and 260 lb·ft (350 N·m) of torque. A flex-fuel version of the 3.6 L Pentastar engine was also available. Other changes included stiffer body mounts, revised suspension geometry with a softer ride rate, a new rear sway bar, and upgraded tires. The 200 was also more highly equipped than the Sebring. Chrysler added features such as LED lighting, thicker seat cushioning with higher quality materials, along with new measures to decrease noise, vibration, and harshness.[5]

The Chrysler 200 was produced at the Sterling Heights Assembly Plant (Sterling Heights, Michigan) and arrived at dealers in December 2010.[6] A 2-door convertible model was added in early 2011 with the same engine choices.[7]

The 200 and sister car Dodge Avenger were ranked the "Most American Made" sedans and convertibles by The Kogod Made in America Auto Index in 2013.[8]

According to Edmunds' Acevedot, "By changing the name, Chrysler was able to let its midsize offering ride the coattails of the Chrysler 300 and to encourage consumers to think of the 200 as the younger brother of the flagship 300"; as an all-new generation of the 300 was released at the same time. Acevedot also noted that the name change has the added benefit of distancing itself from its predecessor, a vehicle notorious for quality issues and fleet pervasiveness.[9]

In early 2013, Chrysler CEO Sergio Marchionne announced that the first generation model will be short lived and a redesigned next generation model would appear in auto shows January of 2014.[10] On June 10 2013, it is revealed that the model is scheduled for the 2015 model year and would keep the "200" nameplate. It would be based on the new Fiat-Chrysler Compact Wide platform, also used by the Dodge Dart as well as the then upcoming 2014 Jeep Cherokee.

Lancia Flavia[edit]

Lancia Flavia 2.4 16v convertible

In Europe between 2012 and 2014, the 200 Convertible was rebranded and marketed as a higher priced premium entry under the Italian Lancia marque. [11]

The Lancia Flavia was only available in left-hand drive markets, and was not sold in the United Kingdom and Ireland. Sales in Europe were insignificant enough that Chrysler discontinued exportation in September 2013, less than one and a half years after the car's introduction.

Gallery[edit]

2013 Chrysler 200 Convertible at the Montreal International Auto Show 
2013 Lancia Flavia Convertible at the Geneva Motor Show 

Engines[edit]

Chrysler
Model Engine Displacement Power @ rpm Torque @ rpm Transmission Years
LX 2.4 l4 GEMA 2,360 cc (144 cu in) 173 hp (129 kW; 175 PS) at 6,000 rpm 225 N·m (166 lb·ft) at 4,400 rpm 4-speed automatic MY2011–2014
TOURING 6-speed automatic MY2011–MY2014
S MY2011–MY2014
LIMITED 3.6 V6 Pentastar 3,605 cc (220.0 cu in) 283 hp (211 kW; 287 PS) at 6,400 rpm 350 N·m (260 lb·ft) at 4,250 rpm MY2012–MY2014

Safety[edit]

NHTSA 2013 Chrysler 200 FWD:[12]
Overall: 4/5 stars
Frontal Driver: 3/5 stars
Frontal Passenger: 3/5 stars
Side Driver: 5/5 stars
Side Passenger: 4/5 stars
Side Pole Driver: 1/5 stars
Rollover: 4/5 stars / 11.1%

Second generation (2015–)[edit]

Second generation
2015 Chrysler 200 Limited in Montreal QC Canada.jpg
Overview
Production May 2014–present
Model years 2015-present
Body and chassis
Body style 4-door sedan
Layout Transverse front-engine, front-wheel drive / all-wheel drive
Platform Compact U.S. Wide
Related
Powertrain
Engine
Transmission 9-speed 948TE automatic
Dimensions
Wheelbase 108.0 in (2,742 mm)
Length 192.3 in (4,884.7 mm)
Width 73.7 in (1,871 mm)
Height 58.7 in (1,491 mm)
Chronology
Predecessor Dodge Avenger

On January 13, 2014, the 2015 model year Chrysler 200 is revealed to the public at the 2014 North American International Auto Show in Detroit, Michigan.[13] The second generation Chrysler 200 is based on Chrysler's Compact US Wide platform (CUSW). Offered in four trim levels, LX, Limited, S and C, it is positioned as a mid-size entry intended to compete with Toyota Camry, Ford Fusion, and Honda Accord.[14]

Production of the convertible model was reported to be cancelled for 2015 model year.[15][16]


Production[edit]

The 200 continued its production at the Sterling Heights Assembly Plant in Sterling Heights, Michigan. The plant's paint shop received upgrades to facilitate production of new vehicles.[17]2015 Chrysler 200 production assembly began in May 2014, a month prior to going on sale. The vehicle had a base price of $21,700 excluding a $995 destination charge.[18] 200 is equipped with either a 2.4L TigerShark (184-hp and 173-lb ft) or 3.6 L Pentastar engine (295-hp and 262-lb ft) both matched to a 9 speed automatic transmission. An all wheel drive system is made available with the 3.6 L engine, including a fully disconnecting rear drive axle to improve fuel efficiency. The system detects adverse road conditions and engages, sending power to all 4 wheels. The system disengages when increased traction is no longer needed. The 200 would also offer a stop/start system to aid fuel efficiency with the 2.4 L TigerShark engine.[19] The interior received upgraded technology such as: a 7-inch LED screen full color instrument cluster, a standard electronic rotary dial replacing the console shifter, push button start, an available 8.4 inch Uconnect(TM) touch screen and a hands off the steering wheel automated parking system. An open pass through center console provides more storage. Optional Alpine 9 speaker and subwoofer system and a dual panoramic sunroof are made available.


Marketing and sales[edit]

Marketing[edit]

For the Super Bowl XLV, Chrysler purchased a 2-minute-long advertisement featuring Eminem with the motto Imported from Detroit. Chrysler was thinking about using the Chrysler 300 in the advertisement, since it had a higher retail price than the 200 and also enjoyed better press-reviews, but quickly rejected the idea since the 300 is not manufactured in the United States, but in Ontario, Canada and would not fit the company's new branding. This commercial enjoyed great popularity among viewers,[20] with the term "Chrysler 200" being the second most-searched term on Google the day after the Super Bowl and search traffic for the vehicle going up by 685 percent on AOL Autos. Shortly after being uploaded to YouTube after the Super Bowl, the ad quickly received over 5 million views.[21] As of October 2014, the video has nearly 17 million views.

Sales[edit]

Calendar year United States Canada
2010 255 [22]
2011 87,099 [23] 6,386 [24]
2012 125,476 [25] 13,419 [26]
2013 122,480 [27]

References[edit]

  1. ^ a b "Chrysler 200, Dodge Avenger Enter Production". autoevolution.com. Retrieved 2011-01-09. 
  2. ^ "2015 Chrysler 200". www.fueleconomy.gov. United States Department of Energy. Retrieved April 21, 2014. 
  3. ^ "The Chrysler 200C concept car". Allpar.com. Retrieved 2010-12-24. 
  4. ^ "2013 Chrysler 200 Features and Specs". Edmunds.com. 10 March 2010. Retrieved 6 January 2014. 
  5. ^ "Chrysler Adds 200 Sedan for 2011". Automoblog.net. Retrieved 2010-12-24. 
  6. ^ "Chrysler officially replaces Sebring with 2011 200 sedan". Leftlanenews.com. 2010-08-11. Retrieved 2010-10-04. 
  7. ^ The new Chrysler 200 Drops its Top – Introducing the 2011 Chrysler 200 Convertible. Media.chrysler.com. Retrieved 2011-01-16.
  8. ^ "New Auto Index Redefines "American Made" Cars", retrieved on 2013–06–01.
  9. ^ "How Chrysler keeps killing it - Chrysler 200 (4) - CNNMoney". Money.cnn.com. 2011-11-10. Retrieved 2012-05-20. 
  10. ^ "Next generation model". autoblog.com. 2013-02-18. Retrieved 2013-02-18. 
  11. ^ "Chrysler 200 to be Lancia Flavia in Europe". Inautonews.com. January 17, 2011. 
  12. ^ "2013 Chrysler 200 4 DR FWD | Safercar - NHTSA". Safercar.gov. Retrieved 2014-01-13. 
  13. ^ Garrettjan, Jerry (13 January 2014). "The Chrysler 200 Gets a Reboot". The New York Times. Retrieved 6 January 2014. 
  14. ^ Visnic, Bill (12 January 2014). "2014 Detroit Auto Show: 2015 Chrysler 200". Edmunds.com. Retrieved 6 January 2014. 
  15. ^ Chrysler killing off 200 Convertible, Dodge Avenger
  16. ^ No Coupe or Convertible for Chrysler
  17. ^ Snavely, Brent (16 July 2013). "Chrysler's new Sterling Heights paint shop will open in early". Detroit Free Press. Retrieved 6 January 2014. 
  18. ^ "New 2015 Chrysler 200 pricing, details and specifications". Autoweek. 16 January 2014. Retrieved 6 January 2014. 
  19. ^ Goodwin, Antuan (13 January 2014). "The 'most improved' car at the Detroit auto show is the redesigned 2015 Chrysler 200". CNET Reviews. Retrieved 6 January 2014. 
  20. ^ Woods, Ashley C. (December 23, 2011). "'Born of Fire' Chrysler 200 ad featuring Eminem was simply the best of 2011". mlive.com. Retrieved 15 February 2013. 
  21. ^ Kiley, David (2013-02-15). "The Inside Story: Chrysler's Risky Eminem Super Bowl Commercial". autos.aol.com. autoblog.com. Retrieved 2013-02-15. 
  22. ^ "Chrysler Sales Shoot Up 37% (26% for 2011)". Allpar.com. 2012-01-04. Retrieved 2012-01-04. 
  23. ^ "Chrysler Sales Shoot Up 37% (26% for 2011)". Allpar.com. 2012-01-04. Retrieved 2012-01-04. 
  24. ^ Chrysler Canada Finishes Year with Best Retail Sales Since 2002. Media.Chrysler.com. Retrieved 2012-07-26.
  25. ^ http://media.chrysler.com/newsrelease.do?id=13641&mid=2
  26. ^ http://media.chrysler.com/newsrelease.do?id=13642&mid=2
  27. ^ "Chrysler Group LLC Reports December 2013 U.S. Sales Increased 6 Percent" (Press release). Chrysler Group LLC. 2014-01-03. Retrieved 2014-01-06. 

External links[edit]