The Chuckles brand was first produced in 1921 by Fred W. Amend. The only factory was in Danville, IL. Nabisco bought the Chuckles Company in 1970. A management buyout occurred in 1986, and the company was quickly acquired by Leaf. Leaf's US properties were sold to The Hershey Company in 1996, and Hershey sold Chuckles to Farley's & Sathers in 2002, and merged with Ferrara Pan in 2012, forming the Ferrara Candy Company.
The standard pack of Chuckles has 5 colors, red, green, yellow, orange, and purple. With colors such as red indicating the flavor strawberry, and green indicated the flavor of lime. Some packs contain only a just single type of flavor, most popular being the strawberry flavor.