Chula Vista Bayfront

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Marina within the Chula Vista Bayfront

Located on San Diego Bay, at 556 acres, the Chula Vista Bayfront Master Plan (CVBMP) is intended to transform Chula Vista’s underused industrial bayfront landscape into a thriving residential and world-class waterfront resort destination. The Plan establishes thousands of new jobs, creates new public parks, protects natural coastal resources, provides conference and visitor-serving amenities and builds an important asset for the San Diego region, the South Bay, Chula Vista residents and coastal visitors. The CVBMP is the result of a decade-long joint planning effort by a broad coalition of stakeholders, the Port of San Diego the City of Chula Vista and Pacifica Companies. The Plan represents the last significant waterfront development opportunity in Southern California and is anticipated to be considered by the California Coastal Commission in summer 2012.[1]


Recent Timeline[2]

2002 – This year marked the initiation of the Chula Vista Bayfront Master Plan (CVBMP). The planning team solicited citizen input, analyzed existing bayfront conditions and gathered market data to produce three preliminary land use concepts.

2003 – To gain citizen input, the Port, City and Pacifica engaged in a wide-reaching public participation program that included 15 Citizens Advisory Committee (CAC) meetings, eight public workshops and joint Board/City Council meetings. The program also included 100 public and community presentations, newsletter distribution, local and regional media coverage, representation at various community events and the establishment of a CVBMP webpage at

The Land Exchange between the Port and North C.V. Waterfront L.P. (Pacifica) was proposed this year during the community planning process for the CVBMP. The vision for the bayfront was developed with the help of Cooper Robertson, a nationally recognized planning firm, and the members of the CVBMP Citizen’s Advisory Committee.

2004 – After two years of planning, the Board of Commissioners and the Chula Vista City Council jointly approved two preliminary CVBMP land use plans developed by the urban waterfront master planning team of Carrier Johnson/Cooper, Robertson & Partners. The CAC was recovened and expanded to 28 members, and 16 meetings were held.

2005 – The Board Port of Commissioners and the Chula Vista City Council each approved the proposed Chula Vista Bayfront Master Plan and directed staff to proceed with the environmental review process.

2010 – In May 2010, the Board of Port Commissioners and the Chula Vista City Council and the Chula Vista Redevelopment Corporation and Planning Commission held a joint hearing, during which the CVBMP Final Environmental Impact Report was certified and amendments to the Port Master Plan and the City’s Local Coastal Program were adopted. The Land Exchange between The Port and Pacifica Companies was approved, December 10.

2012 – Financial agreement unanimously approved by Port of San Diego and City of Chula Vista. Contractor selected for South Bay Power Plant demolition.

2012 - The Chula Vista Bayfront Master Plan unanimously approved by the California Coastal Commission.


Planning efforts began in 2002 and were guided by the Chula Vista Bayfront Master Plan Citizens Advisory Committee. The resulting draft land use plans were shaped through an extensive public participation program, including a comprehensive environmental study, which was certified in 2010. After clearing several regulatory hurdles and reviews by various agencies, the plan is scheduled to go before the California Coastal Commission in 2012. If approved by the California Coastal Commission, the master plan will be implemented jointly by the Port of San Diego and the City of Chula Vista in four major phases over a 24-year period. Phase one of implementation includes the development of the resort conference center, the creation of public parks and open space, the restoration of habitat areas, and the construction of a new fire station and mixed-use residential development.

  • Collaboratively planned through more than 100 community meetings to ensure broad community stakeholder support
  • Protects sensitive wildlife habitat, species and other coastal resources with extensive buffers
  • Permanent protection of habitat and open space from a land exchange between Pacifica Companies and San Diego Unified Port District providing a net gain of 62 acres of public land
  • Public promenades, bike trails, and other public access areas connecting the entire bayfront
  • Expands overnight visitor-serving accommodations, with three additional hotels (up to 250, 500 and 750 rooms respectively)
  • Protects existing lower-cost RV camping uses, maintaining 236 RV sites in the bayfront
  • Bayfront Resort and conference center (up to 1,600 rooms and 415,000 square feet of meeting space)
  • Mixed-use commercial recreation, office, and residential—with a portion of the 1,500 proposed units reserved for low and moderate income families
  • Waterfront visitor-serving retail uses and public gathering spaces
  • Reconfigured marina and improved commercial harbor and navigation channel

Local and Regional Support[edit]

The Chula Vista Bayfront Master Plan is supported by a broad coalition of individuals and groups within the City of Chula Vista, the South Bay and San Diego region. Supporters include Chula Vista residents, environmental organizations, community groups, businesses, nonprofits, elected officials, educational institutions, economic development agencies, medical providers and more.[3]

Public Benefit[edit]

Along the trees in Chula Vista Bayfront Park, hotels and convention center will be developed.

When completed, more than 40 percent of the project area (230 acres) will be dedicated to parks, open space and habitat restoration/preservation; with 130 new acres identified for parks and open space that provide public access and use. The visitor-serving amenities and mix-uses will be clustered in the Harbor District to reduce impact on environmentally sensitive areas.

Economic Benefit[edit]

The Chula Vista Bayfront Master Plan is expected to be economically sustainable. The plan is designed to create local and regional jobs and produce new public revenues for the region. The project is projected to generate $1.3 billion during its first 20 years, including more than $11.5 million in annual tax revenues. Implementation of the plan will create more than 2,200 permanent jobs, nearly 7,000 construction jobs and numerous indirect jobs in the regional economy.


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