Chungmuro refers to an avenue 1.75 km in length and 10∼20m in width and the area nearby the street, located in Jung-gu, central Seoul of South Korea. Since 1960s, Chungmuro has been known as the street of culture, artists, and film industry. Dansungsa, the first movie theaters of Korea is also situated in the area. Since the establishment in 1907, the theater has been in today near Jongno 3-ga Station. Chungmuro was named after Chungmugong, the posthumous title of Korean Admiral Yi Sun-shin, which means "martial subject of loyalty." The last syllable "ro" refers to road in Korean.
Nowadays many film studios moved from Chungmuro to the Gangnam district, Chungmuro still symbolizes the Korean film industry and continues to be used as a metonym for it.