Chupa Chups
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This article needs additional citations for verification. (March 2012) |
 The Chupa Chups logo |
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| Type | Sociedad Anónima Unipersonal |
|---|---|
| Industry | Confectionery |
| Predecessor(s) | Granja Asturias, S.A. (1958-1964) |
| Founded | Villamayor, Asturias, Spain (1958) |
| Founder(s) | Bijoux Goddard |
| Headquarters | Barcelona, Spain |
| Number of locations | Lainate, Italy and Breda, Netherlands |
| Key people | Xavier Bernat (CEO) |
| Products | Lollipops |
| Revenue | 500 million EUR (2006) |
| Employees | 2,000 (2006) |
| Parent | Perfetti Van Melle |
| Website | www.chupachups.com |
Chupa Chups® (/ˈtʃʌpətʃʌps/; Spanish pronunciation: [ˈtʃupaˈtʃups]) is a world wide registered trademark. It was originally used on a lollipop and now is a popular confectionery brand sold in over 150 countries around the world. The brand was founded by the Spaniard Enric Bernat in 1958, and is currently owned by the Italian multinational corporation Perfetti Van Melle. The name of the brand comes from the Spanish verb chupar, meaning "to suck". [1]
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History [edit]
In the early 1950s, Bernat worked for an apple jam factory called "Granja Asturias". After he broached the idea of making lollipops, the investors left. Bernat took over the company in 1958 and renamed it Chupa Chups. He built the production machines and sold a striped bonbon on a wooden stick for one peseta each.
Bernat got the idea of a "bonbon with a stick" from a cursing mother as her child got sticky hands from melting sweets. Bernat felt that at that time, sweets were not designed with the main consumers — children — in mind. Shopkeepers were instructed to place the lollipops near the cash register within reach of children's hands, instead of the traditional placement behind the counter.
The Chupa Chups company was a success. Within five years Bernat's sweets were being sold at 300,000 outlets. When the candy was first created, the lolly sticks were made of wood but they switched to plastic sticks. After the end of the Francisco Franco dictatorship (1939–75), the self-funded private company went international. In the 1970s the lollipops appeared in Southeast Asian countries, such as Indonesia, Singapore, Philippines and Malaysia, as well as Australia. In the 1980s it expanded to the European and North American markets, and in the 1990s to most Asian countries, such as South Korea and Japan. In China they were manufactured by Tatagum in Panyu, near Guangzhou. As of 2003, 4 billion lollipops a year are sold to 150 countries. The company has 2000 employees, makes 90 percent of its sales abroad, and has a turnover of €500,000,000.
In 1991, Bernat passed formal control of "Chupa Chups" to his son Xavier. The Smint subsidiary brand/company was founded in 1994.
In July 2006 the company as a whole was acquired by the Italian group Perfetti Van Melle.[2]
Marketing [edit]
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This section only describes one highly specialized aspect of its associated subject. (March 2012) |
The Chupa Chups logo was designed in 1958 by artist Salvador Dalí.[3][4] Its first marketing campaign was the logo with the slogan "És rodó i dura molt, Chupa Chups", which translates from Catalan as "It's round and long-lasting". Later, celebrities like Madonna were hired to advertise. In the 1980s, owing to falling birth rates,[citation needed] an anti-smoking slogan "Smoke Chupa Chups" was tried to attract further adult consumers. The company's current anti-smoking slogan is "Stop smoking, start sucking", with their packages parodying cigarette pack designs.
A 1970s campaign for Chupa Chups in Australia used the slogan "what a sweet half hour".
Chupa Chups ran an extremely successful promotion featuring the Spice Girls with their Fantasy Ball Lollipops and Crazy Dips in 1997 and 1998.
Chupa Chups had a promotion featuring the TV show Buffy the Vampire Slayer which included stickers and black sticks (replacing the white ones.)
The game Zool and its sequel Zool 2, originally produced for the Amiga, featured pervasive product placement by Chupa Chups.
They once sponsored Spanish MotoGP champion Jorge Lorenzo.
Chupa Chups were the official shirt sponsors of the English football team Sheffield Wednesday in 2002/2003.
Flavors [edit]
- Normal sizes
- Apple
- Cola
- Cherry
- Raspberry
- Strawberry yogurt
- Cola lemon
- Kiwi strawberry orange
- Lemon lime
- Mango strawberry banana
- Mango pineapple kiwi
- Mango yogurt
- Orange
- Raspberry vanilla
- Strawberry
- Watermelon
- Vanilla
- Vanilla Chocolate
- Strawberry cream
- Cocoa vanilla
- Melon yogurt
- Cola lemon powder (magics)
- Vanilla cherry powder (magics)
- Mango apple powder (magics)
- Cherry bubblegum
- Cola bubblegum
- Cocoa cream cremosa
- Strawberry cream cremosa
- Caramel cream cremosa
- Banana
- Banana Chocolate
- Banana milk (ASIA)
- Berries yogurt
- Blackberry
- Blueberry
- Capuchino vanilla (ASIA)
- Caramel (ASIA)
- Caramel vanilla
- Coffee
- Cucumber
- Custard Pudding (ASIA)
- Forest fruits yogurt
- Grape
- Mango
- Matcha Latte
- Milk (ASIA)
- Mocha
- Peach
- Peach cream
- Peach yogurt
- Pineapple
- Pudding
- Ramune (ASIA)
- Salmiak
- Sugar free cherry
- Sugar free orange
- Sugar free cola
- Small
- Apple
- Cherry
- Cola
- Citric strawberry
- Citrus
- Orange
- Strawberry
- Mega
- Apple
- Apple tropical
- Cola
- Cola lemon
- Strawberry
- Strawberry kiwi
- Pineapple fresh drink
References [edit]
- ^ www.chupachups.com
- ^ "Perfetti Van Melle agrees to buy Spain's Chupa Chups for undisclosed sum". Forbes. 2006-07-03. Archived from the original on 2009-01-24.
- ^ "Obituary: Enric Bernat". The Guardian. 2004-01-03.
- ^ "Modern Masters - Virtual Exhibition : Dali - Chupa Chups logo (1969)". BBC. Retrieved 2012-03-12.
External links [edit]
- Chupa Chups site (flash)
- Chupa Chuck site (flash)
- Tranquille la vie site (fr) (flash)
- Company History
