Cibaca (brand)

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Cibaca is an oral hygiene brand in India. Originally owned by Ciba Geigy which marketed Cibaca toothpastes and toothbrushes, the brand was bought by Colgate-Palmolive in 1994.[1] After the acquisition, Colgate relaunched the brand as Colgate Cibaca to indicate the change of ownership.[2] The brand is strong in rural India, where it sells in high volumes.[3]

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References[edit]

  1. ^ Chandrasekar. Marketing Management: Text & Cases. Tata McGraw-Hill Education. p. 524. ISBN 0071067736. 
  2. ^ Kumar Singh, Awadhesh (2007). Rural Marketing: Indian Perspective. New Age International. p. 131. ISBN 8122416837. 
  3. ^ "Colgate squeezing for more freshness gains". Daily News and Analysis. 26 March 2007. Retrieved 13 March 2012.