Cigarette packets in Australia
Cigarette packets in Australia have undergone significant change. Since 1 December 2012 all forms of branding logos, colours, and promotional texts are banned from cigarette pack designs. In turn they were replaced with drab dark brown packets and graphic images of smoking-related images to try to reduce the smoking population of Australia to 10% by 2018 from 15% in 2012. Australia is currently the only country in the world to have plain packaging cigarette packs.
In 1973, Australia's first health warning on cigarette packages appeared with the simple message 'Warning—Smoking is a health hazard'. Since 1 March 2006, graphic images depicting the effects of smoking cigarettes have been required to be displayed on cigarette packets. Warnings must cover 30% of the front and 90% of the back of the box. The 10% of the back not occupied by a warning is used for the message "Sale to underage persons prohibited".
Since 1 December 2012 all forms of branding logos, colours, and promotional texts are banned from cigarette pack designs. The requirement is for plain cigarette packaging showing only brand name and health warning messages. Australia is currently the only country in the world to have plain packaging cigarette packs.
Ireland looks set to follow Australia's example, initially proposing to introduce plain packaging by 2014, although this has not happened.
Turkey's health minister announced that the plain packaging will be introduced in Turkey by January 2015.
For cigarette packets, warnings include:
With each warning is an accompanying graphic, and detailed information on the back of the packet. In addition, cigar and loose tobacco packets show other, slightly altered warnings. These warnings target the misconception that alternative, non-cigarette tobacco products are less harmful.
Australian cigarette packaging laws also prohibit the use of terms such as 'light', 'mild', 'extra mild', etc. The three major Australian tobacco manufacturers agreed to stop using these terms, after investigation of complaints of misleading and deceptive terms were made to the Australian Competition and Consumer Commission (ACCC) in 2005. This has assisted in counteracting the belief that some cigarette varieties are less harmful than others. To the same effect, while the carbon monoxide, nicotine and tar content of particular brands of cigarettes used to be mandated, the display and/or advertisement these figures is now prohibited under the government's "All Cigarettes are Toxic" campaign.
- Rachel Wells (17 August 2012). Does this colour turn you off?. The Age. Retrieved on 7 December 2012.
- Scollo, Michelle & Haslam, Indra (2008). "Attachment 12.1 Health warnings". Tobacco in Australia. Cancer Council Victoria. Retrieved 30 November 2012.
- "Australia – Warnings". www.smoke-free.ca. 1 March 2006. Retrieved 30 November 2012.
- "Australia plans plain-packaging rule for cigarettes". BBC News. 29 April 2010. Retrieved 30 November 2012.
- Richard Shears (28 April 2010). Australia PM bans cigarette logos as he orders world's first 'plain packaging' anti-smoking scheme. Includes example image. Mail Online. Associated Newspapers. Retrieved on 7 December 2012.
- "Ireland to introduce plain cigarette packets". The Guardian. 28 May 2013. Retrieved 28 July 2014.
- "Açık havada sigara yasağının başlama tarihi belli oldu". Posta Newspaper. 25 July 2014. Retrieved 28 July 2014.
- Liberman, Jonathan (2008). "16.2.1 ACCC action on 'light' and 'mild' cigarettes". Tobacco in Australia. Cancer Council of Victoria. Retrieved 30 November 2012.