La Capital del Cine (the Capital of Cinema)
|Headquarters||Morelia, Michoacán, Mexico|
|Key people||Enrique Ramírez Miguel, founder and ex-Chairman of the Board
Alejandro Ramirez Magana, CEO
Cinépolis is the biggest cineplex chain in Mexico with 205 theaters in 65 cities, and they have become the largest chain in Latin America and the fourth largest in the world with over 230 theaters, 3,000 screens and over 13,000 employees throughout Mexico, Guatemala, El Salvador, Costa Rica, Panama, Colombia, Brazil, Peru, India and the United States.
Enrique Ramírez Villalón founded the 'Cine Morelos' in Morelia, Michoacán, Mexico in 1947. Years later, the company was rebranded as Cinematográfica Cadena de Oro, S.A. opening theaters in Salamanca, Acámbaro and Guanajuato. By 1971, the brand had already expanded to Mexico City with the opening of 'Cine La Raza'. In 1972 Cinemas Gemelos was born and by 1973 the national expansion as Multicinemas began. In 1994 the company was rebranded Cinépolis with the first multiplex-style theaters in Tijuana and in 1999, Cinépolis VIP was created. It is also known to be the biggest cinema chain in Mexico.
Cinépolis VIP was created in 1999 with the aim to offer a more comfortable and intimate experience to the Cinépolis clients. It is considered as one of the pioneers on developing the Luxury Cinema concept. The cinemas are equipped with reclining seats, catering service and a seat-pick system for clients to buy tickets and select the location of their seats exclusively without queues. So far, 28 Cinépolis VIP Theaters have been opened throughout Mexico and four outside of the country, located in Guatemala City, San José, Panama City. And as of July 22, 2011, San Diego, CA, they plan to open seven more theaters in Southern California before expanding into Northern California and then across the United States. Cinépolis VIP have been known for their menus and services, offering a wide range of foods and drinks as well as having special lounges such as Sushi VIP, Dulceria VIP, Bar VIP, Cinecafé VIP and Baguis VIP.
In 2009-2010, Cinépolis VIP has had a little change on the seats, making it more comfortable, and with a button to call a waiter.
Club Cinépolis was created in 2003 and is a point-system program that offers exclusive services and promotions. Using the card with each purchase accumulates points that can be used as money (one point = one peso) as well as offering exclusive invitations to premieres, personalized birthday cards, exclusive promotions to subscribers only and access to the digital magazine, Proyección.
On June 2, 2011, Cinépolis invested $25 million and partnered with the South Korean company, CJ Group, to open 11 4DX theaters throughout Mexico, due to the success of the technology. 4DX features motion seats, wind effects, water and air spray, and odors with over 100 scents. It first opened at the Plaza Acoxpa mall in Mexico City with the release of Disney's Pirates of the Caribbean: On Stranger Tides. On July 1, 2012, Cinépolis installed a new 4DX theater in Brazil. It opened at the JK Iguatemi shopping mall in São Paulo with the release of Prometheus and Ice Age: Continental Drift, as South America's first theater with the 4DX technology. It is the launch customer in the Western Hemisphere and is currently the second largest customer with a total of 13 4DX theaters throughout Mexico and 17 total 4DX theaters throughout Latin America.
Cinépolis began its international expansion opening theaters in the capitals of Guatemala, El Salvador, Costa Rica and Panama and later taking over Bogotá, Colombia. So far, 11 theaters have been opened outside of Mexico, under the Cinépolis brands with a planned expansion to Peru with the opening of a 14" screen theater in Lima, another one in Cali, Colombia and a third in Tegucigalpa, Honduras. Cinepolis has made a blueprint to operate 500 screens in India with an investment of Rs 1,500 crore and the result is the signing of deals with 12 developers in eight cities for setting up 110 screens in the first phase. There are also plans to enter into deals with developers for creating 200 more screens across India by 2010. Cinepolis is already operating in India at Amritsar, Pune, Bangalore, Patna, Ahmedabad, Surat, Bhopal, Ludhiana, Mangalore, Jaipur, Hyderabad, Hubli, Thane, Vijayawada and Mumbai. It is also scheduled to open in Guwahati, Vadodara, Ahmedabad (second property), Surat (Second Property), Kochi, Nagpur and Ghaziabad. Cinepolis is having the Largest Cinepolis Megaplex in Pune with 15 screens and opening a Megaplex at Viviana Mall Thane with 14 screens with IMAX and 4DX. Cinepolis also has its sub-brand in India known has Cinemastar it was opened in the year December 2010 in Thane.
Since 2003, Organización Ramírez created the Cinépolis Foundation to help unprivileged people get medical healthcare as well as education and services to the local communities. Their mission is to contribute to social justice in Mexico through visual health programs. In 2007 they were awarded for "International Accomplishment in Exhibition" for their work to promote the activism within the Mexican community. Their program, "Del Amor Nace la Vista" (The Sight is born from Love) has been recognised as "The Best Practice in Social Responsibility". They have signed association deals with 12 organizations in Mexico.
- "Cinépolis Coorporativo". Cinépolis. Retrieved 2009-04-04.
- "Cinépolis VIP". Cinépolis. Retrieved 2009-04-04.
- Billing, Karen "Luxury movie theaters opening at Del Mar Highlands Town Center July 22", Carmel Valley News, July 20, 2011, accessed July 21, 2011.
- Club Cinépolis > Conoce Club Cinépolis (in Spanish)
- "Sala de cinema 4DX chega ao Brasil". 1 July 2012. Retrieved 21 May 2013.
- Upcoming Openings
- Cinépolis India
- Cinépolis annonuces its foray in India
- Logros (in spanish)