Cinnamon Toast Crunch
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Cinnamon Toast Crunch (Previously called Cinnamon Grahams in the UK but now called Curiously Cinnamon, known as Croc-en-cannelle in French Canada) is a brand of breakfast cereal produced by General Mills and Nestle. The cereal was first produced in 1984. Cinnamon Toast Crunch aims to provide the taste of cinnamon toast in a bite-sized crunch. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. Oddly, because of it containing rice, one can hear "snap" sounds coming from it, much like Rice Krispies. The face of Cinnamon Toast Crunch is a jolly baker named Chef Wendell.
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[edit] History
Originally the cereal featured plain squares but currently features an artificial "cinnamon swirl" coloration in each piece. Starting in 1987 there were three animated bakers as the mascots, none of which were originally named but the ones with Wendell are sometimes incorrectly credited as Bob and Quello. According to an inquiry response from General Mills Customer Service:
"These little guys were cute bakers complete with chef hats and aprons. Wendell was the only baker that was named, and due to consumer feedback, we chose to feature him as the "Cinnamon Toast Baker" where he has remained in this title role since 1991."
[edit] Advertisements
Current advertisements for this cereal portray adults in some form unable to "see what makes them so popular", the adult guesses something completely off the wall, and usually related to the adult's profession, whereby the kids correct them and loudly say "It's the cinnamon sugar swirls in every bite!". However, the cereal is also currently advertised directly to adults, as a healthy breakfast choice with a great taste they grew up with. They also advertise Cinnamon Grahams with Golden Grahams which features two brothers arguing over which is best, Golden or Cinnamon Grahams.
[edit] Spin-offs of the cereal
There have been two off-shoots of the cereal: French Toast Crunch and Peanut Butter Toast Crunch. French Toast Crunch was usually shaped like many little French toast slices, reminiscent of the style of Cookie Crisp. More recently, it resembles Cinnamon Toast Crunch, only lighter in color. Peanut Butter Toast Crunch was a cereal consisting of flakes similar but darker to Cinnamon Toast Crunch. This cereal was discontinued, however, by 2006. French Toast Crunch was discontinued in May of 2008. As another offshoot, Monopoly Cereal was a limited edition product created in April 2003 by General Mills. The cereal was like Cinnamon Toast Crunch, but with the addition of marshmallows based on the pieces in the Monopoly game, such as houses and hotels.
[edit] Slogans
In January 2007, Cinnamon Toast Crunch experimented with a new slogan, "It's That Intense," but switched back after poor reception. The slogan used before was "The taste you can see." In 2009 the slogan became "Crave those crazy squares".
[edit] External links
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