Citrix Online

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Citrix Online
Industry Software
Founded 1997
Headquarters Santa Barbara, California
Products Thin Client Software, Remote Access, Online Collaboration and Web Conferencing, Remote Support

Citrix Online is the online services division of Citrix Systems, Inc. Citrix Online sells web-based remote access, support, and collaboration software and services. Its products are GoToAssist, GoToMeeting, GoToMyPC, GoToTraining, GoToWebinar, Podio, and OpenVoice.

Citrix Online is considered a key example of the software as a service (SaaS) / application service provider (ASP) software business model.[1][2]

The division is based in Santa Barbara, California.


The core technologies that would become Citrix Online were originally built by the company Expertcity. Expertcity, Inc. was founded in 1997 by UCSB Professor Klaus Schauser and graduate students Bernd Oliver Christiansen and Malte Muenke.[3] Investors included Sun Microsystems, ZDNet, Bertelsmann Ventures, and Wit Capital.[4]

The company went live with a web-based marketplace for technical support services, called Expertcity, in December, 1999.[5] A user of the service would submit a technical support question through a simple webform and receive Dutch auction bids from online experts to resolve the problem.[6] Upon selecting one of the experts, the user would be connected to him via a chat interface and, optionally, via desktop sharing, whereby the expert could see the user's screen and remotely control the user's mouse and keyboard. This "remote desktop" technology formed the kernel of later products for Citrix Online.

Expertcity discontinued their support marketplace service on January 1, 2002 by transferring it to Tech24, Inc.[7] Tech24 subsequently phased out the service and transitioned to phone-based support.

The remote desktop technology behind the support marketplace enabled additional products. June 2000 saw the debut of DesktopStreaming (now GoToAssist), a corporate product that lets companies use desktop sharing for technical support between their own customers and support representatives.[8] GoToMyPC, which allows a user to remotely access his or her own desktop, followed in early 2001.


In 2003, Citrix Systems acquired Expertcity,[9] then a major player in web-based desktop access, in a transaction valued at approximately $225 million in cash and stock. Expertcity became the Citrix Online division of Citrix and retained many of the key developers of the original company.

At the time of the acquisition, Expertcity was developing GoToMeeting, a product that uses the remote desktop engine to allow multiple users to view and control a single desktop, enabling both collaborative support and collaborative presentations. In 2006, Citrix Online adapted GoToMeeting to support the growing market for web-based training and web-based seminars. The resulting GoToWebinar product and the GoToTraining product that launched in 2010[10] allow hundreds of attendees to view a single screen and join in a phone conference.

In 2008, Citrix acquired Vapps, Inc., an audio conferencing provider,[11] and created Citrix Online Audio, LLC. Shortly after, they released HiDef Corporate,a flat-rate, hosted audio conferencing service.

In 2010, Citrix acquired Paglo Labs and released GoToManage, an IT management and support tool.[12] GoToManage became part of GoToAssist in 2012.

In 2012, Citrix acquired Podio, a collaborative work platform for cloud collaboration.[13]


In 2009, Citrix SaaS division, following the lead of Citrix Systems laid off 10% of its employees.[14] Although it was at the start of the 2009 recession. Citrix SaaS continued to grow throughout the recession. In mid 2009, Citrix began opening additional software engineering centers in India.[15] In 2014, with continued growth, Citrix SaaS division, under its new head Chris Hylen, laid off 65 workers, largely concentrated in marketing and composed of a significant share of the senior leadership in marketing.[16]



  • GoToAssist (formerly DesktopStreaming) — services for businesses to facilitate remote technical support and monitoring for IT environments
  • GoToMeeting — collaboration and meetings with up to 25 attendees
  • GoToMyPC — remote desktop access for individuals and medium & large enterprises
  • GoToTraining — training and development with up to 200 attendees
  • GoToWebinar — seminars and presentations with up to 1000 attendees
  • Podio — collaborative work platform to manage and collaborate on any project or business process
  • OpenVoice (formerly HiDef Corporate) — audio conferencing with web- and mobile-based administration and control
  • ShareFile — cloud-based file sharing and storage service built for business.


  • BuddyHelp — desktop sharing for individuals to facilitate remote technical support
  • ExpertLive (formerly Expertcity) — technical support marketplace
  • GoView—Screen recording solution


  1. ^ Vizard, Michael. "Citrix Commissions Partners For Software-As-A-Service", CRN, August 05, 2005
  2. ^ "Software-as-a-Service: HyperGrowth Model or Hype?", Information Management, April 23, 2007
  3. ^ Citrix Online management team
  4. ^ " Secures $30 Million in Latest Round of Funding from Sun Microsystems, ZDNet, Bertelsmann Ventures and Wit Capital's Arista Capital Partners, LP", Expertcity press release, December 2, 1999
  5. ^ Schwartz, Ephraim. "Start-Ups to Put Tech-Support Services Up for Bid", Computerworld, May 1, 2000
  6. ^ " and Excite@Home Deliver Live Expert Help", Expertycity press release, January 20, 2000
  7. ^ "Expertcity Transfers Its Award-Winning ExpertLive Marketplace for Services to Tech24, Inc.", Expertcity press release, December 17, 2001
  8. ^ "’s DesktopStreaming Success Leads to Launch of New ASP Division", Expertcity press release, June 28, 2000
  9. ^ "Citrix to Acquire Expertcity, Leader in Web-Based Desktop Access with GoToMyPC and GoToAssist", Citrix press release, December 18, 2003
  10. ^ "Citrix Online expands into online training market". Scoop.  February 17, 2010
  11. ^ Takahashi, Dean. "Citrix buys venture-backed Vapps for $26.6 million". VentureBeat.  November 14, 2008
  12. ^ Levine, Daniel. "Citrix Online acquires Paglo, enters IT management with launch of GoToManage". TechCrunch.  February 23, 2010
  13. ^ Leske, Nicola (April 11, 2012). "Citrix Systems buys online work platform Podio". Reuters. Retrieved 24 July 2012. 
  14. ^ Whiting, Rick. "Citrix To Cut 10 Percent Of Workforce". CRN.  Jan 28, 2009
  15. ^ “Citrix Online”, Citrix Online. Accessed March 14, 2014
  16. ^ Hoffrman, Lyz. "Citrix laying off 65 employees". SB Independent.  March 12, 2014

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