The newspaper was established in 1982 as the Golden City Press by James R. A. Bailey and the South African Associated Newspapers (SAAN) group. The following year, "Golden" was dropped from the newspaper's name. SAAN later withdrew from its partnership with Bailey and the newspaper ran into financial difficulties. Consequently, Nasionale Pers took over the publication of the newspaper as well as its sister publications, Drum and True Love & Family, on 1 April 1984.
The newspaper is distributed nationally and in neighbouring countries, including Botswana, Lesotho, Namibia and Swaziland. It has a readership of about 2.5 million (source: AMPS 2001A).