The City Pridepublic house was formally the only building on the site and closed in 2012. Oracle Group purchased the freehold in 2007 for £6.75m and sold it to Glenkerrin for £32m in 2008. Chalegrove Properties Limited purchased the site (and the associated Island Point site) from the administrators of Glenkerrin for £43m in 2011.
Chalegrove Properties registered a planning application with Tower Hamlets in December 2012 for the erection of residential led mixed use tower of 233m comprising 822 residential units and 162 serviced apartments and associated amenities. The application was permitted (subject to conditions) on 9 October 2013. The application is subject to a Section 106 agreement with a total amount payable to Tower Hamlets of £5,182,279.
Chalegrove Properties registered a planning application in December 2012 for a development of 173 residential units at a site located at 443-451 Westferry Road in a linked application with the City Pride development to fulfil the affordable housing conditions. The application was permitted (subject to conditions) on 9 October 2013. The application is subject to a Planning gain|Section 106 agreement with a total amount payable to Tower Hamlets of £4,069,361 (including £2,734,636 for the provision of educational facilities in the borough}.