Clamato

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Clamato
Type Tomato juice/clam broth hybrid
Manufacturer Mott's (Dr Pepper Snapple Group)
Country of origin USA
Introduced 1969
Variants Beefamato, Nutrimato, X-tra Spicy, The Works
Related products Kraut juice, Caesar

Clamato /kləˈmɑːt/ is a drink made of reconstituted tomato juice concentrate flavored with spices and clam broth.[1] Made by Mott's, the name is a portmanteau of "clam" and "tomato". It is also referred to colloquially as "clamato juice." Clamato was produced in its current form beginning in 1966 by the Duffy-Mott company in Hamlin, New York, by two employees who wanted to create a Manhattan clam chowder style cocktail by combining tomato juice and clam broth with spices. Its history extends further back, however, as a nearly identical drink was already present in a cookbook published 10 years earlier.[2] They also named the new cocktail Mott's Clamato and secured the trademark for the new brand. The brand was owned by Cadbury-Schweppes after the company bought Mott's in 1982. It is now owned by the Dr Pepper Snapple Group after the business was spun off of Cadbury-Schweppes in 2008.[3]

Clamato is used primarily as a mix for alcoholic beverages (an estimated 60% of sales in the US in 2008[4]), and it is popular for this in both Canada and Mexico, but curiously much less so in the United States (outside of Canadian-American and Mexican-American communities). The Caesar (essentially a Bloody Mary with Clamato instead of tomato juice) is one of the top selling cocktails across Canada.[5] Clamato is also added to beer in various beer cocktails (called Micheladas in Mexico). The most basic is known as a "beer 'n clam" in Western Canada, which is simply the addition of Clamato to otherwise bland mass-market pale lagers. In 2001 Anheuser-Busch and Cadbury-Schweppes introduced a premixed version called the "Budweiser and Clamato Chelada" in the United States,[4] which was panned by American beer critics.[6] Adding more spices (similar to those in a Caesar) results in what is called sangre de cristo (blood of Christ)[7] in Mexico.

Beefamato [edit]

Beefamato is a similar beverage made from beef broth and tomato juice with a touch of Worcestershire sauce. It is a popular ingredient in many cocktails, such as 'Gramma's Bloody Mary'.[8]

References [edit]

  1. ^ O'Brien, Erin (2009-02-20). "Drinking Responsibly". Cleveland Free Times. Archived from the original on May 17, 2005. Retrieved 2009-02-11. 
  2. ^ Betty Crocker's Picture Cook Book. New York: McGraw-Hill. 1956. 
  3. ^ "Clamato - A History in Red". Retrieved 2009-02-11. 
  4. ^ a b "Budweiser & Clamato Chelada And Bud Light & Clamato Chelada Arrive Nationwide « Beer (& More) In Food". Beerinfood.wordpress.com. 2008-01-14. Retrieved 2013-05-18. 
  5. ^ "The History of Clamato Juice". Retrieved 2009-02-11. 
  6. ^ "Budweiser & Clamato Chelada - Anheuser-Busch - Saint Louis, MO". BeerAdvocate. Retrieved 2013-05-18. 
  7. ^ "Sangre De Cristo Recipe at". Epicurious.com. 2012-01-28. Retrieved 2013-05-18. 
  8. ^ "Gramma's Bloody Mary". Retrieved 2010-03-08. 

External links [edit]

Clamato can.jpg