Clamato
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 341 mL can of Mott's Clamato. The Canadian package artwork includes English and French languages. |
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| Type | Tomato juice/clam broth hybrid |
|---|---|
| Manufacturer | Mott's |
| Country of origin | USA |
| Introduced | 1969 |
| Variants | Beefamato, Nutrimato, X-tra Spicy, The Works |
| Related products | Kraut juice, Caesar |
Clamato (a portmanteau of "clam" and "tomato") is a trademark of the Mott's company which denotes a drink made primarily of reconstituted tomato juice concentrate and reconstituted dried clam broth, with a dash of high fructose corn syrup, USDA Red 40 to maintain a 'natural' tomato colour, and MSG.[1] It is also referred to colloquially as "clamato juice." Clamato was produced in its current form beginning in 1966 by the Duffy-Mott company in Hamlin, New York, by two employees who wanted to create a New York clam chowder style cocktail by combining tomato juice and clam broth with spices. They also named the new cocktail Mott's Clamato and secured the trademark for the new brand. According to Mott's, the Clamato Caesar is one of the top selling cocktails across Canada.[2][3] The brand was owned by Cadbury-Schweppes after the company bought Mott's in 1982. It is now owned by the Dr Pepper Snapple Group after the business was spun-off of Cadbury-Schweppes in 2008.[4]
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[edit] Cocktail base
The Caesar has become so popular that Mott's now markets multiple varieties of pre-mixed Caesars in 341 ml (12-ounce) bottles, in addition to non-alcoholic Caesar blends such as "extra spicy" and "all-dressed" (including Worcestershire, tabasco and horseradish) as a more convenient mixer. With over 250 million sold each year, the Caesar is Canada's most popular cocktail and of Canadian households that drink Caesars, 82% use Mott's Clamato as the base.[5] Clamato is also popular as mixer for mass-market American and Canadian beer. The resulting drink is known in Canada and parts of the northern US as a Red Eye. In early 2008, Budweiser released Budweiser Chelada and Bud Light Chelada—blends of Clamato and Budweiser or Bud Light—for national sale.[6][7]
[edit] Generic tomato-clam beverages
The success of Clamato has led to the introduction of several imitation beverages, usually marketed as tomato-clam cocktail. The generic beverages are often considerably cheaper than Clamato and have cut into Mott's market share. Many people[citation needed] do not distinguish between Mott's product and those of its competitors and will refer to any tomato-clam beverage as clamato, thus threatening Mott's trademark with genericide. The subject is further confused by the product being labeled "Clamato" in the United States and Latin America as opposed to "Mott's Clamato" as it is in Canada.
Mott's has taken steps to protect its trademark, running print, radio and television advertisements which attempt to distinguish Mott's Clamato from generic tomato-clam beverages.[citation needed]
[edit] References
- ^ O'Brien, Erin (2009-02-20). "Drinking Responsibly". Cleveland Free Times. http://www.freetimes.com/stories/15/42/drinking-responsibly. Retrieved on 2009-02-11.
- ^ "The History of Clamato Juice". http://www.clamato.com/en/about/historyofclamato.aspx. Retrieved on 2009-02-11.
- ^ "Clamato - A History in Red". http://www.drpeppersnapplegroup.com/brands/clamato/. Retrieved on 2009-02-11.
- ^ "Cadbury starts solo against bid background". Reuters. 2008-05-02. http://uk.reuters.com/article/mergersNews/idUKL0268326320080502. Retrieved on 2008-05-03.
- ^ Clamato Fact Sheet[dead link]
- ^ "Budweiser & Clamato Chelada". http://www.anheuser-busch.com/PDF/Chelada_Fact_Sheet.pdf. Retrieved on 2009-02-11.
- ^ Hispanic PR Wire. "¡La combinación perfecta! Budweiser Clamato Chelada y Bud Light Clamato Chelada" (in Spanish). Terra. http://noticias.terra.com/articulo/html/act1100990.htm. Retrieved on 2009-02-11.
[edit] External links
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Look up clamato in Wiktionary, the free dictionary. |
