Clamato
| Type | Tomato juice/clam broth hybrid |
|---|---|
| Manufacturer | Mott's (Dr Pepper Snapple Group) |
| Country of origin | USA |
| Introduced | 1969 |
| Variants | Beefamato, Nutrimato, X-tra Spicy, The Works |
| Related products | Kraut juice, Caesar |
Clamato /kləˈmɑːtoʊ/ is a drink made of reconstituted tomato juice concentrate flavored with spices and clam broth.[1] Made by Mott's, the name is a portmanteau of "clam" and "tomato". It is also referred to colloquially as "clamato juice." Clamato was produced in its current form beginning in 1966 by the Duffy-Mott company in Hamlin, New York, by two employees who wanted to create a Manhattan clam chowder style cocktail by combining tomato juice and clam broth with spices. Its history extends further back, however, as a nearly identical drink was already present in a cookbook published 10 years earlier.[2] They also named the new cocktail Mott's Clamato and secured the trademark for the new brand. The brand was owned by Cadbury-Schweppes after the company bought Mott's in 1982. It is now owned by the Dr Pepper Snapple Group after the business was spun off of Cadbury-Schweppes in 2008.[3]
Clamato is used primarily as a mix for alcoholic beverages (an estimated 60% of sales in the US in 2008[4]), and it is popular for this in both Canada and Mexico, but curiously much less so in the United States (outside of Canadian-American and Mexican-American communities). The Caesar (essentially a Bloody Mary with Clamato instead of tomato juice) is one of the top selling cocktails across Canada.[5] Clamato is also added to beer in various beer cocktails (called Micheladas in Mexico). The most basic is known as a "beer 'n clam" in Western Canada, which is simply the addition of Clamato to otherwise bland mass-market pale lagers. In 2001 Anheuser-Busch and Cadbury-Schweppes introduced a premixed version called the "Budweiser and Clamato Chelada" in the United States,[4] which was panned by American beer critics.[6] Adding more spices (similar to those in a Caesar) results in what is called sangre de cristo (blood of Christ)[7] in Mexico.
Beefamato [edit]
Beefamato is a similar beverage made from beef broth and tomato juice with a touch of Worcestershire sauce. It is a popular ingredient in many cocktails, such as 'Gramma's Bloody Mary'.[8]
References [edit]
- ^ O'Brien, Erin (2009-02-20). "Drinking Responsibly". Cleveland Free Times. Archived from the original on May 17, 2005. Retrieved 2009-02-11.
- ^ Betty Crocker's Picture Cook Book. New York: McGraw-Hill. 1956.
- ^ "Clamato - A History in Red". Retrieved 2009-02-11.
- ^ a b "Budweiser & Clamato Chelada And Bud Light & Clamato Chelada Arrive Nationwide « Beer (& More) In Food". Beerinfood.wordpress.com. 2008-01-14. Retrieved 2013-05-18.
- ^ "The History of Clamato Juice". Retrieved 2009-02-11.
- ^ "Budweiser & Clamato Chelada - Anheuser-Busch - Saint Louis, MO". BeerAdvocate. Retrieved 2013-05-18.
- ^ "Sangre De Cristo Recipe at". Epicurious.com. 2012-01-28. Retrieved 2013-05-18.
- ^ "Gramma's Bloody Mary". Retrieved 2010-03-08.
External links [edit]
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Look up clamato in Wiktionary, the free dictionary. |
