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Clamato

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Clamato
341 mL can of Mott's Clamato. The Canadian package artwork includes English and French languages.
TypeTomato juice/clam broth hybrid
ManufacturerMott's (Keurig Dr Pepper)
DistributorGrupo Peñafiel(Mexico)

Canada Dry Motts(Canada)

Empire Bespoke Foods Ltd(UK)
Country of origin United States
Introduced1966; 58 years ago (1966)
Variants
  • Nutrimato
  • X-tra Spicy
  • The Works
Related productsKraut juice, Caesar
Websitewww.clamato.com/en/ Edit this on Wikidata

Clamato /kləˈmætoʊ/ is a commercial drink made of reconstituted tomato juice concentrate and sugar, which is flavored with spices, dried clam broth and MSG.[1] Made by Mott's, the name is a portmanteau of clam and tomato. It is also referred to colloquially as "clamato juice". It is consumed in Canada, Mexico, and the United States, to a lesser extent. It is very often mixed with alcohol to make a drink similar to a Bloody Mary.

History

In 1935 The Clamato Corporation of New York produced "clam and tomato juice in combination".[2]

In 1940, "Lobster King" Harry Hackney was granted the Clamato trademark.[3] His Atlantic City restaurant, Hackney's, sold Clamato juice in cans.[4]

In 1957, McCormick & Company, Inc. applied for, and later acquired, the Clamato brand name for the seasoned blend of tomato juice and clam juice.[5] This trademark is still valid and now owned by Keurig Dr Pepper.[6]

Clamato was produced in its current form beginning in 1966 by the Duffy-Mott company in Hamlin, New York, created by Francis Luskey, a chemist, and another employee working out of California[7] who wanted to create a Manhattan clam chowder style cocktail by combining tomato juice and clam broth with spices. Its history extends further back, however, as a nearly identical drink was already present in a cookbook published a decade earlier.[8] The employees named the new cocktail "Mott's Clamato" and secured the trademark for the new brand. The brand was owned by Cadbury-Schweppes after the company bought Mott's in 1982. As of 2008, it is owned by Keurig Dr Pepper after the business was spun off of Cadbury-Schweppes.[9]

In recent years, the Clamato label was updated and no longer shows the image of a clam, an attempt by the manufacturer to downplay the seafood aspect of the beverage.

Lawsuits

In 1998, Cadbury-Schweppes sued former contract manufacturer of Clamato FBI Foods claiming that their brand “Caesar Cocktail” was proof of breach of confidence, claiming that the product used their recipe as a base. They brought the case to the Supreme Court of British Columbia. The initial ruling was appealed. The case reached the Supreme Court of Canada and it was ruled that FBI foods would pay Cadbury-Schweppes $300,000 for revenue they lost in the first year of competition. It was reasoned that any juice maker would have been able to reverse-engineer the recipe within a year.[10]

Since 2018, Keurig Dr Pepper has sued several companies who have been infringing on the Clamato trademark using the "mato" suffix to describe their version of the product. This is done in order to prevent the genericization of the trademark by making sure Clamato stays a distinctive brand name, as well as to preserve the brand image and identity.[11][12][13]

Consumption

Clamato is used primarily as a drink mix for alcoholic beverages (an estimated 60% of sales in the US in 2008[14]), and it is popular for this in both Canada and Mexico, but less so in the United States (outside of Canadian-American and Mexican-American communities).

With vodka

In Canada, Clamato is primarily used to make a cocktail called a Caesar. It was reported by The New York Times in 2018, that one third of North America's supply of Clamato is consumed by Canadians, the majority of which is used to make Caesars.[15] Since 2001, Cadbury Schweppes (now Canada Dry Motts) has been selling an alcoholic version of the beverage called the Clamato Caesar in the Canadian market.[16]

With beer

Clamato is also added to beer in various beer cocktails, such as the michelada; the most basic is known as a "beer 'n clam", "Clam Eye", or "Red Eye" in Western Canada, which adds Clamato to pale lagers. In 2001, Anheuser-Busch and Cadbury-Schweppes introduced a premixed version called the "Budweiser and Clamato Chelada" in the United States.[14]

Adding more spices (similar to those in a Caesar) results in what is called sangre de cristo (blood of Christ)[17] in Mexico.

Beefamato

Beefamato is a similar beverage, but made from beef broth and tomato juice, with a touch of Worcestershire sauce. Beefamato is a popular ingredient in many cocktails, such as "Gramma's Bloody Mary".[18]

References

  1. ^ "The Original | Motts". Canada Dry Mott’s Inc. Retrieved July 25, 2019. Ingredients: CITRIC ACID, COLOUR, DRIED CLAM BROTH, GLUCOSE-FRUCTOSE, MONOSODIUM GLUTAMATE, RED CHILI PEPPER, SALT, SEA SALT, SEASONINGS, SPICES, TOMATO PASTE, VINEGAR, WATER
  2. ^ Patent Office, United States (1935). "Official Gazette of the United States Patent Office, 1935".
  3. ^ "Catalog of Copyright Entries 1940". U.S. Govt. Print. Off. 1940.
  4. ^ "Hackney's Menu".
  5. ^ Patent Office, United States (1960). "Official Gazette of the United States Patent Office 1960".
  6. ^ USPTO. "CLAMATO - Cape Cod Cooks, Inc. Trademark Registration". USPTO.report. Retrieved December 23, 2021.
  7. ^ "Our story Clamato UK". Archived from the original on January 6, 2022.
  8. ^ Betty Crocker's Picture Cook Book. New York: McGraw-Hill. 1956.
  9. ^ "Clamato - A History in Red". Archived from the original on September 3, 2009. Retrieved February 11, 2009.
  10. ^ Cadbury Schweppes Inc v FBI Foods Ltd, [1999] 1 SCR 142.
  11. ^ MOTT'S LLP v. COMERCIALIZADORA ELORO, S.A., 507 Federal Supplement Reporters 3d series 780 (United States District Court, W.D. Texas, San Antonio Division. December 14, 2020.).
  12. ^ "Mott's In TM Suit: I Say Clamato, You Can't Say Almato - Law360". www.law360.com. Retrieved December 23, 2021.
  13. ^ Mott’s LLP v Comercializadora Eloro, S.A., 2021 TMOB 49 (CanLII) (2021-03-19).
  14. ^ a b "Budweiser & Clamato Chelada And Bud Light & Clamato Chelada Arrive Nationwide | Beer (& More) In Food". Beerinfood.wordpress.com. January 14, 2008. Retrieved May 18, 2013.
  15. ^ Simonson, Robert (January 11, 2018). "It Came, It Quenched, It Conquered Canada: The Caesar". The New York Times. Archived from the original on January 11, 2018.
  16. ^ Hegenbart, Scott (2001). "Cadbury Schweppes introduces ready-to-drink Bloody Caesar". Archived from the original on 2021. {{cite web}}: Check date values in: |archive-date= (help)
  17. ^ "Sangre De Cristo Recipe at". Epicurious.com. January 28, 2012. Retrieved May 18, 2013.
  18. ^ "Gramma's Bloody Mary". Archived from the original on October 29, 2011. Retrieved March 8, 2010.
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