The popularity of Teabearry peaked in the 1960s. It was additionally popularized when Pelican Films (292 Madison Avenue, New York, New York) did a series of commercials using Herb Alpert and the Tijuana Brass who performed the song "The Teaberry Shuffle" (originally a Tijuana Brass tune titled "Mexican Shuffle"). In each commercial, a bored-looking person would unwrap a stick of Clark's Teaberry gum and start chewing it. The chewer would abruptly break into a rapid, energetic dance with distinctive shuffling steps for several seconds, then would just as abruptly return to his or her original activity. For instance, one commercial in the campaign featured a column of marching soldiers: one soldier in the middle of the column chewed the gum and stepped out of the column to dance the Teaberry Shuffle, then resumed his position in the column and fell back into step. In all the commercials, the dance steps were quite simple; the creators of the ad campaign may have hoped that the commercials would inspire a dance craze.
The gum flavor recalls the Eastern Teaberry, from which it derives its name. The gum is pink in color, individually wrapped in white paper, and wrapped again in a pink teaberry printed paper.
- 1960s Teaberry Gum commercial on YouTube, complete with an English Queen's Guard undertaking the Teaberry Shuffle
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