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Clash of Clans

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Clash of Clans
Clash of Clans Logo.png
Developer(s) Supercell
Publisher(s) Supercell
Platform(s) iOS
Android
Release date(s) iOS
  • WW August 2, 2012 (2012-08-02)[1]
Android
  • WW October 7, 2013 (2013-10-07)[2]
Genre(s) Strategy
Mode(s) Massively multiplayer online game
Distribution Digital distribution

Clash of Clans is a 2012 freemium mobile MMO strategy video game developed and published by Supercell, a video game company based in Helsinki, Finland.[3]

The game was released for iOS platforms on August 2, 2012.[1] For Android, it soft-launched in Canada and Finland on September 30, 2013.[4] On October 7, 2013, it was released on Google Play internationally.[2]

Gameplay

Clash of Clans is an online multiplayer game in which players build a community, train troops, and attack other players to earn gold and elixir, and Dark Elixir, which can be used to build defenses that protect the player from other players' attacks, and to train and upgrade troops.[5] The game also features a pseudo-single player campaign in which the player must attack a series of fortified goblin villages.[5]

Troops

Troops are divided into Tier 1, Tier 2, Tier 3, Dark Elixir Troops, and Heroes.

  • Tier #3 - Consists of Dragons, Healers, and P.E.K.K.A.s (heavily armored sword-wielding warriors whose exact identity is unconfirmed).
  • Dark Elixir Troops - Consists of Minions (which resemble flying imps), Hog Riders, Valkyries, Golems, Witches, and Lava Hounds (a group of flying fiery hound-like golems that target air defenses). These troops are created by using "dark elixir", a special type of elixir that is only available at higher levels, and are also trained in their own "dark barracks".
  • Heroes - Consists of the Barbarian King and the Archer Queen. Heroes are immortal and are only trained once. They are summoned by an altar rather than being trained in the barracks (or dark barracks) like the other troops. They are trained and upgraded exclusively with dark elixir.

Buildings

Gameplay in Clash of Clans. A player is attacking another player's village. The amount of resources available for capture are on the top left. The troops available for deployment are along the bottom of the screen.

To earn and store gold and elixir, players must build gold mines and gold storages and elixir collectors and elixir storages, respectively. Elixir is used to train new troops, carry out research in the laboratory to upgrade troops and to build and upgrade certain buildings, mostly pertaining to buildings used in attacking another player's base. Gold is used to build defensive buildings[6] and to upgrade the town hall, which allows access to more buildings and higher levels for existing buildings. At higher levels, dark elixir becomes available; this type of elixir is used to train and upgrade dark elixir troops and heroes, as well as fuel the "inferno tower", a defensive building that is available only at very high levels. To earn and store dark elixir, players must build dark elixir drills and dark elixir storages.[7]

There are a number of buildings available to the player to defend their community, including cannons, mortars, bombs, traps, archer towers, and wizard towers. Players can also build walls, which can be upgraded as they increase in level.[7][8]

Clan wars

Clans are groups of players who join together to support each other, either materially (donating troops) or verbally (giving advice). Players can join clans once they rebuild the special Clan Castle building early on. A major component of the gameplay of Clash of Clans is clans facing off against one another. Clan leaders and co-leaders can begin wars against other clans. Each clan is then given one "preparation day" and one "war day." When a player attacks a member of the opposing clan, they receive stars based upon the amount of destruction they cause to the opponent's community. Each player is limited to two attacks per war, and the team with the most stars at the end of the war day is declared victorious, with players receiving bonus war loot if he/she use their attacks in the war and a one more war win record in the clan description.[9]

Gems

Aside from gold and elixir, the game also uses gems as a currency. Gems are awarded for reaching certain milestones, completing achievements and randomly awarded when clearing certain obstacles in your compound. However, the main way to acquire gems is through in-app purchases using real world money. Gems can be used to speed up every aspect of the game, from construction times to troop training to lab research. They can also be used to purchase more resources and builders.[5]

Marketing

In February 2015, Supercell released their Clash of Clans Super Bowl XLIX commercial, featuring Liam Neeson parodying his character from Taken.[10] On February 6, VentureBeat reported the ad was the most viewed of those that appeared on the Super Bowl.[11] YouTube users later voted the advertisement the second best Super Bowl ad, behind Nissan's "With Dad" ad.[12]

Critical reception

Clash of Clans
(iOS version)
Aggregate scores
Aggregator Score
GameRankings 80.00%[13]
Metacritic 74/100[14]
Review scores
Publication Score
148Apps 3.5/5 stars[8]
Gamezebo 4.5/5 stars[5]
Modojo 3/5[15]
Pocket Gamer 9/10[7]

Clash of Clans has received generally positive reviews. The iOS version holds an aggregate score of 74 out of 100 on Metacritic,[14] and 80.00% on GameRankings.[13]

Gamezebo's Leif Johnson was impressed, scoring the game 4.5 out of 5. Although he felt the gameplay was heavily skewed to encourage the player to purchase gems, he praised the addition of a single-player campaign. He concluded that "Clash of Clans is a simple game, but that's more of a strength than a weakness. It's simple enough to provide quick, painless matches on an iPhone in an idle moment, and there are enough different units to choose from in the battle mode to make playing against other players endlessly rewarding. Best of all, the option to fight against NPC goblins gives Clash of Clans a small edge over similar strategy games that rely almost entirely on player-versus-player combat."[5]

Pocket Gamer's Peter Willington was equally impressed, scoring the game 9 out of 10 and giving it a "Gold Award". Reviewing the game several months after it was released for iOS devices, Willington praised the game for requiring real strategy to play. He wrote that the gameplay was built on the progression of "requiring more and more sophisticated units, asking you to strategise and really think about which elements you should focus on building within your camp." He concluded that "Clash of Clans is a superb game, freemium or otherwise, with more nuance than most give it credit for. That's why it's passed the test of time since its launch and still has an active community devotedly constructing elaborate fortresses in the hope of becoming invincible."[7]

148App's Rob Rich scored the game 3.5 out of 5, writing "It's great to play an online freemium game that doesn't shy away from the single-player experience but also offers up some honest-to-goodness direct interaction, which is a very rare combination these days. It probably won't warm the hearts of any haters out there, but it does give genre fans something with a bit more action and strategy than they might be used to."[8]

Modojo's John Bedford was less impressed, scoring the game 3 out of 5. He was critical of freemium gaming in general, writing "The novelty hasn't just worn off this particular style of greedy gaming, it's shriveled up and condensed itself into an infinitely dense singularity of self-loathing." Of the game itself, he concluded "This is a game that follows in the footsteps of no small number of titles that have made feverish demands on our wallets in exchange for just a slightly thicker slice of the gameplay. It's possible you have an unending appetite for these micromanagement titles, in which case we recommend getting heartily stuck into Supercell's latest game. While Clash of Clans brings something new to accompany its competent but unexceptional empire gameplay, for most of us it'll be a case of too little, too late."[15]

Commercial reception

The game has been very successful for Supercell. By April 2013, Supercell had only two games on the App Store, Clash of Clans and Hay Day, which together had grossed $279 million. Daily revenue was at $2.4 million,[16] with 8.5 million daily players, and Forbes projected a revenue of between $800 million and $1 billion by the end of 2013.[17][18] They ultimately earned $892 million (compared to $101 million in 2012).[19]

Clash of Clans became an App Store top 5 download between December 2012 and May 2013,[20] and this success has been described as helping to usher in a new era in conjoint gaming on mobile devices.[21][22] In 2013, Clash of Clans was the third highest game in revenue generated on the App Store and Google Play.[23]

See also

References

  1. ^ a b "Clash of Clans". Slide to Play. Retrieved June 8, 2014. 
  2. ^ a b Koueider, Adam (October 8, 2013). "Clash of Clans finally hits the Google Play Store". Androidauthority. Retrieved November 20, 2013. 
  3. ^ Grundberg, Sven; Rossi, Juhana (March 8, 2013). "Finland's Newest Hit Maker: Supercell". The Wall Street Journal. Retrieved October 20, 2013. 
  4. ^ Squires, Jim (October 1, 2013). "Clash of Clans: Now on Android (in Canada and Finland)". Gamezebo. Retrieved June 9, 2014. 
  5. ^ a b c d e Johnson, Leif (August 7, 2012). "Clash of Clans Review". Gamezebo. Retrieved June 9, 2014. 
  6. ^ "Clash of Clans buildings". Clashofclanstuts.com. Retrieved April 21, 2015. 
  7. ^ a b c d Willington, Peter (December 18, 2012). "Clash of Clans Review". Pocket Gamer. Retrieved June 9, 2014. 
  8. ^ a b c Rich, Rob (August 3, 2012). "Clash of Clans Review". 148Apps. Retrieved June 9, 2014. 
  9. ^ "Clan Wars FAQ". Supercell. April 4, 2014. Retrieved June 9, 2014. 
  10. ^ Chitwood, Adam (February 2, 2015). "Watch This Year's Best Super Bowl Commercials". Collider.com. Retrieved February 5, 2015. 
  11. ^ Gruff, Jeff (February 6, 2015). "Liam Neeson's Clash of Clan's spot is the most viewed Super Bowl ad on YouTube". VentureBeat. Retrieved February 28, 2015. 
  12. ^ Grubb, Jeff (February 13, 2015). "YouTube viewers voted Liam Neeson's Clash of Clans spot the No. 2 Super Bowl ad". VentureBeat. Retrieved February 28, 2015. 
  13. ^ a b "Clash of Clans for iOS". GameRankings. Retrieved June 9, 2014. 
  14. ^ a b "Clash of Clans (iOS)". Metacritic. Retrieved June 9, 2014. 
  15. ^ a b Bedford, John. "Clash of Clans Review". Modojo. Retrieved June 9, 2014. 
  16. ^ Shontell, Alyson (April 17, 2013). "Supercell Is A New $770 Million Startup, And It Generates $2.4 Million Per Day". Yahoo! Finance. Retrieved November 9, 2013. 
  17. ^ Strauss, Karsten (April 14, 2013). "Is this the fastest growing game company ever?". Forbes. Retrieved June 7, 2014. 
  18. ^ Strauss, Karsten (April 18, 2013). "The $2.4 Million-Per-Day Company: Supercell". Forbes. Retrieved June 7, 2014. 
  19. ^ Grundberg, Sven; Rossi, Juhana (February 12, 2014). "Earnings Soar at Finnish Game Maker Supercell". The Wall Street Journal. Retrieved October 20, 2013. 
  20. ^ Warner, Bernhard (May 2, 2013). "Finland's Supercell mobile games with megaprofits". Bloomberg Businessweek. Retrieved June 7, 2014. 
  21. ^ Schade, Michael (September 20, 2013). "Commanding troops on touch devices - Why mobile is the perfect platform for strategy". Gamasutra. Retrieved June 7, 2014. 
  22. ^ Dredge, Stuart (July 10, 2013). "Apple's App Store at 5: 10 key moments on the road to 50bn downloads". The Guardian. Retrieved October 20, 2013. 
  23. ^ Mirani, Leo (January 30, 2014). "Why free games are increasingly the most profitable apps". qz.com. Retrieved July 7, 2014. 

External links