Clay Jam

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Clay Jam
Clay Jam logo.jpg
Developer(s) Fat Pebble
Publisher(s) Zynga
Release date(s) iOS, Android
Nov. 29, 2012
Genre(s) Claymation mobile game
Mode(s) Single-player with multiplayer interaction

Clay Jam is a claymation mobile game created by U.K. developer Fat Pebble and published by Zynga for iOS and Android mobile devices.[1][2] The handmade, stop-motion game was created in a U.K. garage by Fat Pebble developers. In the game, players guide a clay ball over a series of hills with the objective of squashing monsters on the way down.[3]

Development[edit]

Clay Jam is Brighton, England-based developer Fat Pebble's first game as an independent studio.[3] To produce the game's graphics, art director Chris Roe modeled monsters out of 44 pounds of clay and used 400 toothpicks to scaffold the designs.[1] Roe created the claymation scenes in his garage, taking 2,040 stop-motion frames.[2] Everyday objects were used to create the sound effects and local musicians were employed to produce the game's music.[3] Zynga published Clay Jam on November 29, 2012, for iOS and Android as its first claymation title.[1] The game is the fifth title in the Zynga Partners for Mobile program, Zynga's effort to help third-parties publish mobile games while increasing Zynga's presence on mobile devices.[2][4] Launched in June 2012, the partnership includes Fat Pebble, Atari, Crash Lab, Phosphor Games Studio and Sava Transmedia.[4]

Gameplay[edit]

The goal of the game is to squash as many clay monsters as possible.[5] As the clay ball rolls down a hill,[2] the ball grows larger and rolls faster as it squashes beasts.[3] As the ball nears the end of the course, players try to flick it as far as possible.[5] The further the ball goes, the more points a player scores, enabling them to unlock new levels, themes and monsters.[5] The game includes a total of 130 quests and five hills to master.[2]

The base game is free to play, and all the content can be unlocked by playing the game or through in-app purchases.[6]

References[edit]

  1. ^ a b c Tam, Donna (29 November 2012). "Clay Jam: Zynga goes claymation, with help from new partner". CNET. Retrieved 21 December 2012. 
  2. ^ a b c d e Takahashi, Dean (29 November 2012). "Fat Pebble's Clay Jam lets you squish claymation monsters". VentureBeat GamesBeat. Retrieved 21 December 2012. 
  3. ^ a b c d Osborne, Joe (29 November 2012). "Zynga gets its hands dirty with Clay Jam, a 'handmade' mobile indie game". Games.com. Retrieved 21 December 2012. 
  4. ^ a b Marlowe, Chris (26 June 2012). "Zynga powers up social gaming network, mobile and more". DigitalMediaWire. Retrieved 21 December 2012. 
  5. ^ a b c "Fat Pebble Keeps The Ball Rolling With Clay Jam, The Latest Zynga Mobile Game". Press Release. Zynga. Retrieved 21 December 2012. 
  6. ^ Fahey, Mike. "The Timeless Charm of a Game Built Entirely From Clay". Play This. Kotaku. Retrieved 21 December 2012. 

External links[edit]