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Cleanskin labels usually only show the grape variety and the year of bottling, as well as other information required by Australian law - alcohol content, volume, additives and standard drink information.
Cleanskin wines are typically sold cheaply in dozen lots for home consumption. They may be branded wines that were originally sold at a higher price and re-labeled as cleanskins, or they may be wines produced for the purpose of being sold as cleanskins. Consequently, the quality of various batches of cleanskin wine can vary significantly.
Cleanskin wine was introduced to Australia in the early 2000s as a way for the wine industry to cope with a massive oversupply of wine, and a resulting drop in prices. As a result, wine consumption in Australia has greatly increased as of 2006. Also, the price of cleanskin wine has dropped to around or below the price of beer or even bottled water.