Clif Bar
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| Type | Private |
|---|---|
| Founded | 1990 |
| Headquarters |  Berkeley, California, United States |
| Key people | Gary Erickson, Kit Crawford |
| Products | energy bars |
| Website | http://www.clifbar.com/ |
Clif Bar (stylized as CLIF) is a company that produces energy bars and other food targeted at people with active lifestyles. Their flagship product, the Clif Bar, was created in 1992 by owner Gary Erickson. The company is located in Berkeley, California.
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[edit] History
Gary Erickson is the founder and CEO of Clif Bar. He co-founded Kali’s Bakery in Emeryville, California which sold calzones and gourmet cookies. He developed Clif Bar as an alternative to other energy bars on the market which did not match his taste. In 1992, Kali’s introduced the first Clif Bars in the bakery; in 1997, Kali's Bakery changed its name to Clif Bar Inc., naming it after Gary's father, Clifford. In March 1999, Clif Bar introduced Luna Bars, which were specifically marketed towards women. Luna bars outpaced the sales of Clif Bars and quickly became the company's top product. Later in 1999, Inc. Magazine selected the company as one of the twenty best small businesses web sites in the country. In 2000, Inc. Magazine named Clif Bar Inc. one of the country's fastest-growing private companies for the fourth straight year in a row. In April 2000, Erickson turned down a $120 million offer to buy his company. Gary Erickson and his wife Kit Crawford currently run the company as co-owners.
Clif Bar recalled on Jan 19, 2009, many products which may contain salmonella-tainted peanut butter. The press release ( http://www.clifbar.com/recall/US-Peanut-Voluntary-Recall-Release-US-0Canada.pdf ) notes: "Consumers who have purchased the recalled products are urged to destroy them but retain the “Best By/Sell By” code found on the back of the package. Consumers with questions or who would like a refund may contact Clif Bar & Company at 1-510-558-7855."
[edit] Environmental Sustainability
Clif bar uses packages with non-toxic inks and recycled paper board, and no shrink wrap. While Clif bar wrappers cannot be composted or tossed into the regular recycle bin, they are partnered with Terracycle. Terracycle will accept Clif bar wrappers(minimum 200) to be recycled into lunch bags, door mats, or backpacks, meanwhile donating $0.02/wrapper to charity.[1]
[edit] Products and practices
The main line of Clif Bars is targeted at men, with a second line, Luna Bars, serving a female audience. Clif Bars themselves have a low-key packaging color, stressing earth tones and is made of foil rather than plastic. Three bars manufactured by Clif (CLIF, LUNA and MOJO) use 70% organic ingredients. Clif Bars are also vegan. Each flavor has a particular accent color - carrot cake, for instance, is orange, while oatmeal raisin walnut is green, and chocolate brownie is brown.
There are 16 kinds of Clif Bars.
- Apricot
- Banana Nut Bread
- Black Cherry Almond
- Blueberry Crisp
- Carrot Cake
- Chocolate Almond Fudge
- Chocolate Brownie
- Chocolate Chip
- Chocolate Chip Peanut Crunch
- Cookies 'N Cream (discontinued)
- Cool Mint Chocolate
- Cranberry Apple Cherry
- Crunchy Peanut Butter
- Lemon Poppyseed (discontinued)
- Oatmeal Raisin Walnut
- Peanut Toffee Buzz
- Maple Nut
- White Chocolate Macadamia Nut
There are also 4 seasonal flavors:
- Spiced Pumpkin Pie
- Caramel Apple Cobbler
- Iced Gingerbread
- Pear Apple Strudel
[edit] Other products
In addition to Clif and Luna Bars, Clif produces products such as:
- CLIF Shot - organic energy gels
- CLIF Shot Blok - organic energy chews
- CLIF Shot Drink - electrolyte hydration and recovery sports drink system
- CLIF Nectar - organic fruit and nut bar
- MOJO Bar - salty flavored trail mix bar
- CLIF Builders Bar - roughly double the protein, marketed toward strength athletes
- CLIF Kid - children's line of organic whole grain baked energy snack bar (ZBaR)and 100% real organic fruit snack (Organic Twisted Fruit)
- CLIF Quench - all-natural & organic sports drink
The CLIF Bar Family Winery & Farm, a new business venture, produces sustainable wines. [2]
[edit] Athletes sponsored by Clif Bar
Clif sponsors more than 2000 professional and amateur athletes, including Tour de France Cycling Team Garmin-Slipstream.
[edit] References
Cited
- ^ CLIF BAR Launches Nation’s First Collection Program for Used Energy Bar Wrappers
- ^ Ted Loos (May 7, 2008), Clif Hanger, ARTINFO, http://www.artinfo.com/news/story/27517/clif-hanger/, retrieved 2008-05-14
More References
- The Pioneers - Green 50 - Sustainable businesses, Inc Magazine, November 2006.
- The Greater Goods, The Monthly, December 2006.
[edit] External links
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