Clifford Nass
| Clifford Nass | |
|---|---|
 Nass at TeachAIDS inaugural gala, 2010 |
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| Residence | Stanford, California, USA |
| Nationality | American |
| Alma mater | Princeton University B.A., M.A., Ph.D. |
| Occupation | Professor, Stanford University |
| Website | |
| http://www.cliffordnass.com | |
Clifford Nass is a professor of communication at Stanford University, co-creator of The Media Equation theory, and a renowned authority on human-computer interaction.[1][2] He is also known for his work on individual differences associated with multitasking.[3] Nass is the Thomas M. Storke Professor at Stanford and holds courtesy appointments in Computer Science, Education, Law, and Sociology. He is also affiliated with the programs in Symbolic Systems and Science, Technology, and Society.
Nass is the director of the Communication between Humans and Interactive Media (CHIMe) Lab, co-director of Kozmetsky Global Collaboratory (KGC) and its Real-time Venture Design Laboratory (ReVeL),[4] and a board member at TeachAIDS.[5]
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[edit] Education
Clifford Nass earned a B.A. cum laude in mathematics from Princeton University in 1981. He then conducted research in the areas of computer graphics, data structures and database design for IBM and Intel before returning to Princeton for graduate school. He got his M.A. and Ph.D. in sociology from Princeton in 1986, and joined the faculty at Stanford University.[6]
[edit] Research and Books
He is the author of three books: The Media Equation, Wired for Speech, and The Man Who Lied to His Laptop. He has also published over 150 papers in the areas of human-computer interaction, statistical methodology, and organizational theory. He is credited with the founding of the Computers are Social Actors paradigm.[7] Nass has consulted on the design of over 250 media products and services for companies including Microsoft, Toyota, Philips, BMW, Hewlett-Packard, AOL, Sony, and Dell.[8]
[edit] Bibliography
- The Man Who Lied to His Laptop: What Machines Teach Us About Human Relationships. Penguin Group, 2010. ISBN 1617230014. Co-written with Corina Yen.
- Wired for Speech: How Voice Activates and Advances the Human-Computer Relationship. MIT Press, 2005. ISBN 0262140926. Co-written with Scott Brave.
- The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places. Cambridge University Press, 1996. ISBN 9781575860534. Co-written with Byron Reeves.
[edit] References
- ^ NBC Plugs into YouTube's Viral Growth (NPR)
- ^ Machines' way with words (BBC)
- ^ Interview: Cliff Nass (FrontLine)
- ^ Philanthropist George Kozmetsky makes $6 million gift to Stanford (Stanford News, April 21, 2003)
- ^ TeachAIDS: Team
- ^ Clifford Nass: Stanford University Home Page
- ^ Computer are Social Actors (Microsoft Research)
- ^ Stanford Admit Weekend 2011: Clifford Nass
