|Industry||Direct Mail, Internet Advertising, and Marketing|
|Key people||Steve Zuckerman, Ian Ruzow, Bob Zuckerman|
Clipper Magazine is a corporation that produces coupon and advertisement magazines in over 405 individual markets in 26 states. The company started in 1983 as a student business at Franklin & Marshall College, in Lancaster, Pennsylvania, by Steve Zuckerman, Ian Ruzow, and Bob Zuckerman. The magazine is mailed several times annually in 500 local editions, in 31 states. In Georgia and Arizona, the magazine carries the name Savvy Shopper. The magazine's readership exceeds 30 million annually. In October 2003, Clipper Magazine was purchased by the Gannett Company, which expanded its market from a local niche to a nationwide advertiser. The company recently started a partnership with Rewards Magazine in Dayton, Ohio.
In 2004, Clipper Magazine purchased the naming rights of Clipper Magazine Stadium, home of the Lancaster Barnstormers of the Atlantic League of Professional Baseball, for $2.5 million over ten years. The baseball park is located at 650 North Prince Street in the Northwest Corridor neighborhood of Lancaster, Pennsylvania.