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A can of Club Cola produced in 1993, after German reunification.
|Country of origin||East Germany|
Originally manufactured at the request of the Socialist Unity Party of Germany and other governmental organizations, Club Cola was created so that East Germany could have its own cola soft drink that was similar in taste and appearance to those sold in the western world.
The government announced a project to create the cola at the 1966 Leipzig Spring Fair. On 19 April 1967 the first Club Cola was bottled in Berlin. This soft drink was so popular with East German citizens that Club Cola was awarded with gold in the category soft drinks at the 1972 Leipzig spring fair.
Club Cola today
Club Cola was reintroduced to the German market in 1992, under the new management of Spreequell Mineralbrunnen GmbH and is still available. It benefited from Ostalgie, nostalgia for East Germany, but today is also being promoted as a youthful brand.