Club (soft drink)
| Key people | Oliver Grace |
|---|---|
| Products | Club Orange Club Lemon Club RockShandy Club Apple Club Pomegranate & Cranberry Club Berry Club Strawberry & Cherry Club Energise |
| Website | Homepage |
Club is a popular Irish carbonated soft drink produced in Ireland by Britvic Ireland and previously by Cantrell & Cochrane (C&C) and bottled at their plant in Dublin.
The ingredients are carbonated water, sugar, orange juice, citric acid, the preservative (sodium benzoate), the colours beta carotene and apocarotenal, and vitamin C (ascorbic acid). It is distinctive for the vesicles, or "bits," that remain in the glass after being consumed.
Britvic Ireland produce Club Orange, Club Lemon, Club Pomegranate & Cranberry, Club Rock Shandy (a mixture of the orange and lemon flavours), Club Apple, Club Berry, Club Strawberry and Club Cherry soft drinks.
The previous advertising slogan of Club was "the bits inside make it come alive" although it was rarely seen on Club bottles and commercials. From 2009, the products slogan is, Some bits are crucial, making reference to its orange vesicles. The slogan can be found on all Club products. It is so popular a drink with Irish people that it is one of the most sought-after products by Irish expatriates[citation needed]
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[edit] History
Club Orange was the first orange fruit juice to appear on the Irish market.[1] It was launched in the late 1930s, but the formula has been refined since then to its present state. The name Club derives from the Kildare Street Gentlemen's Club in Dublin, which commissioned C&C to make an orange-flavoured drink. In 1960, Club Lemon was introduced as a sister product, and in the 2000s several other flavours were added to the range.
In 2004 C&C relaunched Club Lemon, which now like its orange counterpart contained vesicles. Over the years many different drinks have appeared under the Club label, including Club Orange and Cranberry, Club Berry, Club Apple, among others.
In 2003 Club Energise was launched. Club Energise is an Isotonic drink, intended for sports recovery and rehydration. It was developed by leading sports Physiologist Dr. Liam Hennessy[2].
[edit] Facts and figures about Club
- There are currently 7 different flavours of Club soft drinks.
- There are currently two diets flavours of Club: Club Diet Orange and Club Diet Lemon.
- 1 billion oranges are used each year to produce Club Orange.
[edit] Production
Ingredients are sourced from all over the world, and then carbonated to make it fizzy. All the ingredients are blended together in Dublin. Bottles are then checked and labeled before being shipped out all across Ireland.
[edit] See also
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