Club (soft drink)
|This article needs additional citations for verification. (November 2012)|
|Type||Carbonated soft drink|
|Country of origin||Ireland|
|Related products||Club Lemon
The series includes Club Orange, Club Lemon, Club Pomegranate & Cranberry, Club Rock Shandy (a mixture of the orange and lemon flavours), Club Apple, Club Berry, Club Strawberry and Club Cherry soft drinks.
In the case of Club Orange, the ingredients are carbonated water, sugar, orange juice, citric acid, the preservative (sodium benzoate), the colours beta carotene and apocarotenal, and vitamin C (ascorbic acid). Club Orange is distinctive for the fragments of fruit flesh (juice vesicles), referred to in marketing material as "bits", that remain in the glass after the drink has been consumed.
The previous advertising slogan of Club was "the bits inside make it come alive" although it was rarely seen on Club bottles and commercials. From 2009, the products slogan is "Some bits are crucial", making reference to its orange vesicles. Since 2011, the new slogan has been "The Best Bits in the World" which can be found on all Club products. It is so popular a drink with Irish people that it is one of the most sought-after products by Irish expatriates
Club Orange was the first orange fruit juice to appear on the Irish market. It was launched in the late 1930s, but the formula has been refined since then to its present state. The name Club derives from the Kildare Street Club in Dublin, which commissioned C&C to make an orange-flavoured drink. In 1960, Club Lemon was introduced as a sister product, and in the 2000s several other flavours were added to the range.
In 2004 C&C relaunched Club Lemon, which now like its orange counterpart contained vesicles. Over the years many different drinks have appeared under the Club label, including Club Orange and Cranberry, Club Berry, Club Apple, among others.
Facts and figures
- There are currently seven different flavours of Club soft drinks.
- There are currently two diets flavours of Club: Club Diet Orange and Club Diet Lemon.
- One billion oranges are used each year to produce Club Orange.
Ingredients are sourced from all over the world, and then carbonated to make it fizzy. All the ingredients are blended together in Dublin. Bottles are then checked and labeled before being shipped out all across Ireland.