Co-marketing

Co-marketing is a marketing practice where two companies cooperate with separate distribution channels, sometimes including profit sharing. It is frequently confused with co-promotion.

Cross-marketing describes the practice where two individual entities companies exchange marketing channels for mutual benefit. No new product, service or brand is created here.^{[citation needed]}

Examples:

• link or banner exchanges
• "Intel Inside" on PCs

Co-marketing describes the practice where two individual entities companies create and jointly develop a new product, service or brand (and normally jointly promote it).^{[citation needed]}

Co-marketing has of recent become very prominent in the entertainment industry. This typically means partnerships between brands and entertainment properties such as television shows, films, and music acts.^{[citation needed]}

Examples:

• Apple and Nike jointly developing a new service for joggers
• Omega and the James Bond franchise partnered to promote the films and the company's watches
• Companies such as The SMC Group specialize in entertainment co-marketing, and have negotiated a number of deals including Alexandra Burke and Sure Deodorant, Shaggy and Logitech Ultimate Ears