Coca-Cola Orange was a variation of Coca-Cola available for a limited time that was flavoured with orange. It was introduced in June 2007 in the UK and Gibraltar only, following the success of the previous year's Coke with Lime, for which 40% of the launch sales represented new customers and increased purchasing. Coca-Cola Orange was designed to appeal to regular Coca-Cola drinkers as well as those who prefer the more citrus flavours of Coke with Lemon and Coke with Lime. The company says that 70% of post-trial consumers said that they would "definitely" or "probably" buy the new drink. Coca-Cola Orange was produced in 330ml cans, 500ml plastic bottles and 2 litre plastic bottles. Coca Cola Orange is no longer available in the UK; however, the drink is available in Latvia and Russia.[dubious– discuss] It lists "orange fruit from concentrate (1%)" in the ingredients. Coca-Cola Orange went on sale in Japan in November 2014, though the Japanese version contained no actual fruit juice.
Beginning in 2009, Coca-Cola Freestyle soda fountains in the US began offering Coca-Cola Orange.