Coca-Cola Zero

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Coca-Cola Zero
Coca-Cola Zero logo.svg
Coca Cola Zero 02.jpg
Type Diet Cola
Manufacturer The Coca-Cola Company
Country of origin United States
Introduced 2005
Color Caramel E-150d
Flavor Cola
Variants Coca-Cola Cherry Zero
Coca-Cola Vanilla Zero
Caffeine Free Coca-Cola Zero
Coca-Cola Lime Zero
Related products Coca-Cola, Coca-Cola Cherry, Coca-Cola C2, Diet Coke, Diet Pepsi, Pepsi One, Pepsi Max and Tab
Website http://www.cocacolazero.com

Coca-Cola Zero, or Coke Zero for short, is a Coca-Cola product introduced in 2005. It is a low-calorie (0.50 calories per 150ml)[1] variation of Coca-Cola specifically marketed to men, who were shown to associate diet drinks with women. It is marketed as tasting indistinguishable from standard Coca-Cola, as opposed to Diet Coke which has a different formulation.[2][3]

The Coca-Cola Zero logo has generally featured the script Coca-Cola logo in red with white trim on a black background, with the word "zero" underneath in lower case in the geometric typeface Avenir (or a customized version of it). Some details have varied from country to country. In the U.S., the letters decline in weight over the course of the word.

Contents

Ingredients [edit]

All versions of Coke Zero sold in various countries are based on the same flavoring formula, and all are carbonated. 1 liter of Coke Zero contains 100 mg caffeine. However, the exact combination of artificial sweeteners and preservatives used varies from market to market.

Sweeteners and health concerns [edit]

Sodium cyclamate, a relatively inexpensive artificial sweetener banned by the U.S. Food and Drug Administration (FDA) since 1969 and once believed to be a carcinogen, has been used in the Coca-Cola Zero versions produced in Germany, Italy, Spain, Portugal, Venezuela, Chile, and some Central American countries. It was used for a time in Mexico, before a consumer campaign led to its removal from the drink in 2008.[4] In June 2009 Venezuela ordered Coca-Cola to withdraw its Coca-Cola Zero product, as it contained more than the legal levels of sodium cyclamate.[4]

Variants [edit]

Coca-Cola Cherry Zero is a flavored variation of Coca-Cola Zero. In late January 2007, it was introduced to store shelves and was widely available throughout the United States before its official debut, which occurred on 7 February 2007 at New York City's Fashion Week.[5] Coca-Cola introduced a vanilla-flavored version, Coca-Cola Vanilla Zero, concurrently with the relaunch of the original Coca-Cola Vanilla in May 2007.[6] Coke Vanilla Zero is currently available in the U.S., Nauru and Australia, Sweden, and from November 2011 as a "Limited Edition" in New Zealand.

In February 2010, Coca-Cola Zéro sans caféine (Caffeine Free Coca-Cola Zero) was released in France.[7] In Japan, Coca-Cola Zero Free launched in April 2010.[8] In the Netherlands, "Coca-Cola Zero Caffeine Free" has been sold since the start of 2011. In the USA, the product will be sold at the start of July 2013.

  • A US can of Coca Cola Vanilla Zero

  • US Coca-Cola Cherry Zero cans, with a cherry zero logo.

  • French can of Coca-Cola zero caffeine free next to a US zero can.

Marketing [edit]

Coke Zero was Coca-Cola's biggest product launch in 22 years.[9] It is primarily marketed towards young adult males[10][11] and has even been nicknamed "Bloke Coke" in the UK.[9] In the US, advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are said to associate diet drinks with women.[11] U.S. marketing has also emphasized its similarity in taste to sugared Coca-Cola through a 2007 U.S. viral marketing campaign that suggested the company's executives were so angry over the drinks' similarities, they were considering suing their coworkers for "taste infringement".[11]

In Australia, the product was originally promoted by a fake front group;[12][dead link] the campaign included outdoor graffiti and online spamming that mentioned a fake blog.[13][14] Once exposed, consumer advocates assailed the campaign as misleading and established the Zero Coke Movement[15] to comment on the ethics of Coke's activities.[16]

Coca-Cola Zero sponsors Bundesliga club Borussia Dortmund.[17]

Distribution [edit]

Coke Zero is currently sold in:

References [edit]

  1. ^ http://www.coca-cola.co.uk/brands/coke-zero.html
  2. ^ Coke Zero unveils new ‘taste experiment’ ad - The Drum, 5 April 2013
  3. ^ FAQ: What's the difference between Diet Coke and Coke Zero? - Coca-Cola, retrieved 6 April 2013
  4. ^ a b Venezuela analysis, 12 June 2009, Venezuela Orders End to Coca-Cola Zero Production
  5. ^ "Cherry Coke Gets Fresh Jay-Z graciel Remix", Kenneth Hein, BrandWeek, 29 January 2007
  6. ^ Vanilla Coke is Back!, Business Wire, 25 May 2007
  7. ^ Le Coca-Cola Zéro sans caféine arrive dans vos verres, CocaColaWeb.fr, 15 February 2010
  8. ^ Coca-Cola | News: Details, CocaCola.Co.jp, 26 April 2010
  9. ^ a b Hickman, Martin (2006-07-04). "Introducing 'Bloke Coke' - is this now the real thing?". London: The Independent. Retrieved 2009-06-12. 
  10. ^ Tungate, Mark (2008). Branded Male: Marketing to Men. London and Philadelphia: Kogan Page Limited. pp. Chapter 3. ISBN 978-0-7494-5011-3. 
  11. ^ a b c Elliott, Stuart; 5 March 2007; "Can’t Tell Your Cokes Apart? Sue Someone"; The New York Times; retrieved 6 March 2007.
  12. ^ "The Zero Movement". Coca Cola Company. Retrieved 2006-07-24. 
  13. ^ "Tantillo’s Branding Bite: Pepsi Goes Online (Exclusively)" Marketing Doctor Blog. March 20, 2008.
  14. ^ "Coke Gets A Zero For Effort" Marketing Doctor Blog. January 25, 2006.
  15. ^ "The Zero Movement". Tim Longhurst. Retrieved 2006-07-24. 
  16. ^ "The Zero Coke Movement". Archived from the original on July 18, 2006. Retrieved 2006-07-24. 
  17. ^ "Partner". 
  18. ^ "Coca-Cola Amatil records sweet result". The Sydney Morning Herald. 3 May 2006.  Unknown parameter |also Cherry and Vanilla Zero url= ignored (help);
  19. ^ "Companhia lança Coca-Cola Zero no Brasil". Retrieved 2007-01-16. 
  20. ^ "Entertainment :: Coke Zero launched in Jamaica :: June 16, 2009". The Jamaica Star. 2009-06-16. Retrieved 2012-10-22. 
  21. ^ "Handelsbladet Fk – Kraftig satsing på sukkerfri brus". Retrieved 2006-10-13. 
  22. ^ Diario La República - Online - Gonzalo Cerda: "Puede haber competencia en marcas de una misma empresa"
  23. ^ "Coca-Cola Zero chega segunda-feira". Retrieved 2007-05-17. 
  24. ^ "Coca-Cola España prepara el lanzamiento de Coca-Cola Zero". Marketing News. Retrieved 2010-02-17. 
  25. ^ "Tunisie, Publicité, Communication, Média, Guerilla; by Slim HMAIED: une semaine avec zero lundi : le Teasing de Coca-Cola zero". Blogdecom.com. Retrieved 2012-10-22. 
  26. ^ "Coke Zero's UK Debut Targets "Real Men"". Beverage World. Archived from the original on May 6, 2007. Retrieved 2006-07-24. 

External links [edit]

Varieties of Coca-Cola
Regular
Low-calorie
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