Cohn & Wolfe
|Founded||Atlanta, Georgia, United States (1970)|
|Headquarters||New York City|
|Parent||Young & Rubicam|
Cohn & Wolfe is a public relations firm, part of WPP that works on corporate branding.
In 1970 Cohn & Wolfe was founded by Bob Cohn and Norman Wolfe in Atlanta, Georgia.
In 1999 the firm managed the campaign for Paxil, a drug produced by GlaxoSmithKline. The firm also ran a publicity campaign on social anxiety disorder which made Paxil the world's top-selling anti-depressant.
In 2005 Cohn & Wolfe set up a fictional blog to advertise Cillit Bang. An in-fiction posting was made to Tom Coates' blog, commenting on Coates' reunion with his father after thirty years. Outrage ensued when the trick was uncovered. Cohn & Wolfe were forced to apologize to Coates.
- Taylor, Catharine P. (2005-10-11). "The creepiest marketing story ever told". AdWeek.
- Carter, Ben; Brooks, Gregory; Catalano, Frank; Smith, Bud E. (2011). Digital Marketing For Dummies, UK Edition. For Dummies. John Wiley & Sons. ISBN 9781119997771.
- Coates, Tom (2005-10-04). "An apology from the Cillit Bang team…". plasticbag.org.
- Gambrill, Eileen (2012). Propaganda in the Helping Professions. Oxford University Press. ISBN 9780195325003.
- Light, Donald W. (2010). The Risks of Prescription Drugs. Columbia University Press. ISBN 9780231146937.
- Riggs, Thomas (2006). "Cadbury Schweppes American Beverages". Encyclopedia of major marketing campaigns 2. Gale Group. pp. 240–242. ISBN 9780787673567. — Cohn & Wolfe's campaign for Diet Rite