Cohn & Wolfe

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Cohn & Wolfe
Subsidiary
Founded Atlanta, Georgia, United States (1970)
Headquarters New York City
Parent Young & Rubicam
Website www.cohnwolfe.com

Cohn & Wolfe is a global communications & public relations firm renowned for its breakthrough creativity, award-winning brand marketing and world-class digital & social media campaigns. It is part of Young & Rubicam and part of WPP.

History[edit]

In 1970 Cohn & Wolfe was founded by Bob Cohn and Norman Wolfe in Atlanta, Georgia.

In 1999 the firm managed the campaign for Paxil, a drug produced by GlaxoSmithKline.[1][2] The firm also ran a publicity campaign on social anxiety disorder[1][2] which made Paxil the world's top-selling anti-depressant.[1][2]

References[edit]

  1. ^ a b c Gambrill 2012, p. 67–68.
  2. ^ a b c Light 2010, p. 104.

Bibliography[edit]

Further reading[edit]

  • Riggs, Thomas (2006). "Cadbury Schweppes American Beverages". Encyclopedia of major marketing campaigns 2. Gale Group. pp. 240–242. ISBN 9780787673567.  — Cohn & Wolfe's campaign for Diet Rite