Cohn & Wolfe

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Cohn & Wolfe
Type Subsidiary
Industry Public relations
Founded Atlanta, Georgia, United States (1970)
Headquarters New York City
Parent Young & Rubicam
Website www.cohnwolfe.com

Cohn & Wolfe is a public relations firm, part of WPP that works on corporate branding.

History[edit]

In 1970 Cohn & Wolfe was founded by Bob Cohn and Norman Wolfe in Atlanta, Georgia.

In 1999 the firm managed the campaign for Paxil, a drug produced by GlaxoSmithKline.[1][2] The firm also ran a publicity campaign on social anxiety disorder[1][2] which made Paxil the world's top-selling anti-depressant.[1][2]

In 2005 Cohn & Wolfe set up a fictional blog to advertise Cillit Bang.[3][4] An in-fiction posting was made to Tom Coates' blog, commenting on Coates' reunion with his father after thirty years.[3][4] Outrage ensued when the trick was uncovered. Cohn & Wolfe were forced to apologize to Coates.[3][4][5]

References[edit]

  1. ^ a b c Gambrill 2012, p. 67–68.
  2. ^ a b c Light 2010, p. 104.
  3. ^ a b c Taylor 2005.
  4. ^ a b c Carter et al. 2011, p. 223.
  5. ^ Coates 2005.

Bibliography[edit]

Further reading[edit]

  • Riggs, Thomas (2006). "Cadbury Schweppes American Beverages". Encyclopedia of major marketing campaigns 2. Gale Group. pp. 240–242. ISBN 9780787673567.  — Cohn & Wolfe's campaign for Diet Rite