Cointreau

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Cointreau
Liqueur Cointreau (Imported) - 45 degrees.jpg
Type Liqueur
Manufacturer Rémy Cointreau
Country of origin Angers, France
Introduced 1875
Alcohol by volume 40%
Proof 80 (US)
70 (UK)
Colour Colourless
Flavour Orange

Cointreau (pronounced: [kwɛ̃.tʁo]) is a brand of triple sec (an orange-flavoured liqueur) produced in Saint-Barthélemy-d'Anjou, France. It is drunk as an apéritif and digestif,[citation needed] and is a component of several well-known cocktails. It was originally called "Curaçao Blanco Triple Sec".[1]

Production[edit]

Cointreau Distillery was set up in 1849 by Adolphe Cointreau, a confectioner, and his brother Edouard-Jean Cointreau. Their first success was with the cherry liqueur guignolet, but they found success when they blended sweet and bitter orange peels and pure alcohol from sugar beets. The first bottles of Cointreau were sold in 1875. An estimated 13 million bottles are sold each year, in more than 150 countries. Ninety percent of production is exported. Cointreau & Cie SA was family-owned until 1990, when it merged with Rémy Martin to form Rémy Cointreau, now a publicly traded company.[2]

The production methods and recipe are a family secret, but tours of the facility are open to the public. Photography is restricted in many areas to protect the production process from being copied.

Cointreau sources its bitter oranges from all over the world, usually Spain, Brazil, Haiti and Macedonia.[citation needed]

Cocktails[edit]

In addition to being consumed neat (or often on ice), Cointreau is used in many popular cocktails. Several recipes claiming to be the original margarita include Cointreau as does the IBA approved recipe for the cosmopolitan.

Publicity[edit]

In the 1980s, Ex Avirex LTD., now Cockpit USA, issued an A-2 limited edition leather flight jacket featuring Cointreau Original Margarita nose art on the back of the jacket. In early 2008, burlesque entertainer Dita Von Teese became the new face of Cointreau's "Be Cointreauversial" advertising and marketing campaign,[3] a campaign created in 2003[4] by the New York advertising agency KraftWorks.[5]

References[edit]

  1. ^ Lichine, Alexis; et al. (1987). Enciclopedia de vinos y alcoholes de todos los países. Barcelona: Ediciones Omega. p. 236. ISBN 84-282-0776-3. 
  2. ^ History section of Rémy Cointreau web site
  3. ^ Cointreau, Dita Von Teese Unite, 17 January 2008.[dead link]
  4. ^ Re/Max Wants More Personality, 17 March 2003.
  5. ^ Kraftworks NYC

External links[edit]