Coca-Cola Life

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Coca-Cola Life
Coca-Cola Life 0.5 liter.jpg
Coca-Cola Life PET bottle
Type Diet Cola
Manufacturer The Coca-Cola Company
Country of origin Argentina
Introduced 2013
Color Caramel E-150d
Flavor Cola
Related products Coca-Cola, Coca-Cola Zero, Coca-Cola Light, Coca-Cola Cherry, Coca-Cola C2, Diet Coke, Diet Pepsi, Pepsi ONE, Pepsi Max and Tab
Website [1]

Coca-Cola Life is a product of Coca Cola launched in Argentina in June 2013, and in Chile in November of that year. It was created in Argentina after five years of research in the country.[1]

It is the first version of the soft drink to be produced with stevia and sugar as sweeteners. Coca-Cola Life has launched in the United Kingdom in August 2014, in Ireland as of December 2014, in the United States, Mexico and Sweden, since September 2014,[2][3] in Belgium, France, Estonia, Germany, the Netherlands and Norway since January 2015 and in Switzerland since February 2015.[4] It is due to be launched in Australia and New Zealand in April 2015.[5][6]

It is a lower calorie version of Coca-Cola, having 27kcal/100mL, containing 60% of the calories of classic Coke.[7] Coca-Cola Life will co-exist with Diet Coke and Coca-Cola Zero[8] in the Argentine and Chile market.

It can be compared with Pepsi True, which also uses Stevia as a sweetener in some markets. Over 45 products distributed by Coca-Cola use stevia extract.[9]

United States[edit]

The roll-out of Coca-Cola Life in the United States began in the summer of 2014, with the product being sold at a number of locations of The Fresh Market grocery store.[10] Nationwide distribution began on November 4, 2014.[11] The release of Coca-Cola Life is the first Coca-Cola product launch in the U.S. since 2006.[12]

Prior to the full-scale national launch, the market research firm Haynes & Co. said that early research findings showed a positive view by consumers toward the drink.[11] The company plans to host 4,000 events at stores where people can sample the drink for free.[10] To help with its advertising and public marketing campaign, the company hired Fitzgerald and Company to develop strategy and promote the product on social media.[13]

United Kingdom[edit]

Coca-Cola began offering the drink to U.K. customers in September 2014.[14] The offering was the first new Coca-Cola product introduced in the U.K. in eight years.[15]

To promote the drink, at one event the company hired British model and actress Rosie Huntington-Whiteley, who promoted the drink at a launch party in London in September.[16]

In August, The Telegraph sent a correspondent, Harry Wallop, and a film crew onto the streets of Victoria to conduct a taste test of random people. In a video news segment produced from the taste test, Wallop says that most people could tell the difference in taste between Coca-Cola classic and Coca-Cola Life, although many people told him they preferred the taste of Life.[17]

In the United Kingdom, the Coca-Cola company has led several health initiatives, and it considers the introduction of Coca-Cola Life as a vital component to its initiatives. Specifically, the company promoted lower obesity rates and more active lifestyles among British people. The company insisted in connecting the roll-out of Life with its stance on promoting health.[14][18]

The Grocer, a 150-year-old magazine in the U.K.,[19] conducted a blind taste test among seven of its staff members in June. According to The Grocer, all seven tasters preferred the taste of Life to the other products. (The article in The Grocer did not specify which products Life was tested against). However, all seven tasters said that they thought they had been tasting Coca-Cola Classic.[20]


In Argentina, the launch of Coca-Cola Life placed an emphasis on the recyclable bottle. The drink is distributed in Coca-Cola's "PlantBottle", which is made up of recyclable petroleum-based material plus around 30 percent plant-based material.

Coca-Cola released a television ad in Argentina called "Parents" to promote Coca-Cola Life.[21] Marketing in Argentina was focused, much like in the U.K, around healthy lifestyles.[12] "Parents" is a humorous commercial featuring a young married couple receiving news about their first pregnancy. The commercial shows the parents going through common hardships of young parenthood, such as getting little sleep, having a toddler make a mess in the house, etc. Toward the end of the commercial, the father closes his eyes and takes a long drink from a Coca-Cola Life bottle. He opens his eyes, and while still drinking, his wife shows him a "positive" pregnancy test result. What appears to be a look of horror on the father's face (his eyes widen) turns into a look of joy and excitement.[22]

In December 2014, the advertising magazine AdWeek gave the commercial an award in the "Best Ads of 2014" category.[21]

Ingredients and packaging[edit]

The drink contains Truvia, a branded form of stevia extract. Stevia has no calories. Truvia is currently an $80 million product, as of 2014.[23]

Coca-Cola Life is the first branded Coke product to use stevia leaf extract.[15] However, it is not the first product owned by the Coca-Cola company to use stevia. Vitamin Water and Seagram's ginger ale use it.[24]

Coca-Cola Life contains sugar, but uses less sugar than traditional Coca-Cola. An 8-ounce serving contains around 60 calories, 17 carbohydrates, and 17 grams of sugar. The list of ingredients is carbonated water, sugar, caramel color, caffeine, phosphoric acid, and stevia.[11][25]

The drink comes in glass bottles, plastic bottles, or aluminum cans. The logo is a small green leaf.[17]


Coca-Cola Life is currently sold in:


  1. ^ "Coca-Cola Life: the new version of the soft drink created in Chile and Argentina". 22 November 2013. 
  2. ^ Geller, Martinne (26 June 2013). "Coke to sell 'natural' mid-calorie cola in Argentina". Reuters. Retrieved 27 June 2013. 
  3. ^ "Coca Cola Life to launch in UK as new low calorie alternative to classic brand". Daily Record. 11 June 2014. Retrieved 11 June 2014. 
  4. ^ a b "Official Coca-Cola Press Release". 17 February 2015. 
  5. ^ "Coke to introduce low calorie green fizz". NZ Herald. 30 October 2014. 
  6. ^ "CCA Announces Results of Strategic Review". Retrieved 7 November 2014. 
  7. ^ "Official Coca-Cola Life FAQ". 15 August 2014. 
  8. ^ "Official Coca-Cola Life FAQ #2". 28 June 2013. 
  9. ^ "Stevia-sweetened Coca-Cola Life hits American shores". Atlanta Business Chronicle (American City Business Journals). 4 November 2014. Retrieved 22 December 2014. 
  10. ^ a b c d e f g h i "Coca-Cola Life Arrives On Shelves Nationwide". The Coca-Cola Company. 4 November 2014. Retrieved 20 December 2014. 
  11. ^ a b c Horovitz, Bruce (4 November 2014). "Researcher: Coca-Cola Life is a hit". USA Today. Retrieved 22 December 2014. 
  12. ^ a b "What's Up With This Green Coca-Cola?". Mashable. 18 June 2014. Retrieved 22 December 2014. 
  13. ^ Elliott, Stuart (10 November 2014). "News From the Advertising Industry". The New York Times. Nexis. 
  14. ^ a b "New green Coca-Cola ‘Life’ to make its European debut". Fox News. 12 June 2014. Retrieved 22 December 2014. 
  15. ^ a b Hofherr, Justine (17 June 2014). "Is The New Coca-Cola ‘Life’ Healthier Than Regular Coke? (And Will It Come to The US?)". The Boston Globe. Retrieved 22 December 2014. 
  16. ^ Powell, Emma (19 September 2014). "Rosie Huntington-Whiteley turns heads in revealing top for Coca-Cola Life launch; The Victoria's Secret model was in London to attend the launch of the new drink". London Evening Standard. Nexis. 
  17. ^ a b Wallop, Harry (22 August 2014). "Taste Test: does Coca Cola Life taste better than regular Coke?". The Telegraph. Retrieved 22 December 2014. 
  18. ^ "Coke unveils Coca-Cola Life brand". Marketing. 1 July 2014. (subscription required (help)). 
  19. ^ "About us". The Grocer. Retrieved 19 December 2014. 
  20. ^ Leyland, Adam (14 June 2014). "Coca-Cola Life's significance is huge in sugar controversy". The Grocer (United Kingdom: William Reed Business Media Ltd.). Nexis. 
  21. ^ a b "Coca-Cola Life’s Viral Commercial Named In AdWeek’s ‘Best Ads Of 2014’". Food and Dining. Inquisitr. 14 December 2014. Retrieved 2 January 2015. 
  22. ^ "Heartwarming Coca -Cola Life commercial from Argentina showing trials tribulations parenting". YouTube. 16 December 2013. Retrieved 22 December 2014. 
  23. ^ Alexander, Dan (24 November 2014). "The Golden Elephant". Forbes. Nexis. 
  24. ^ Truong, Alice (22 July 2013). "Green Coke? In Argentina, Coca-Cola Life Features Green Label, Bottle, And Ingredients". Fast Company. Retrieved 21 December 2014. 
  25. ^ "Coca-Cola Life Ingredients". Coca-Cola Great Britan. Retrieved 22 December 2014. 
  26. ^ a b c "Coca-Cola Life will launch in France, Belgium and Netherlands". Coca-Cola Enterprises. The Coca-Cola Company. 13 October 2014. Retrieved 2 January 2015. 
  27. ^ Majoube, Ulla (7 October 2014). "Le Coca-Cola Life à la stévia arrive en janvier 2015 en France". L'Express (in French). Retrieved 2 January 2015. 
  28. ^ "Coca-Cola Ireland Announces Plans To Launch Coca-Cola Life". 10 October 2014. Retrieved 23 January 2015. 
  29. ^
  30. ^ Bouckley, Ben (27 October 2014). "‘Too early to declare victory’ with Coca-Cola Life: Coca-Cola Enterprises". Beverage Daily. Retrieved 2 January 2015. 
  31. ^ Horovitz, Bruce (1 October 2014). "Green is the new red for Coke Life opening". USA Today. Retrieved 2 January 2015. 

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