Coke Studio (Pakistan)

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For other versions, see Coke Studio (disambiguation).
Coke Studio
CokeStudioLogo BkSm.png
The logo for the series featuring a Coke bottle
Format Live music performances and recording sessions
Created by The Coca-Cola Company and executive producer Rohail Hyatt
Country of origin Pakistan
No. of seasons 7
No. of episodes 24 (List of episodes)
Production
Producer(s) Rohail Hyatt (season 1-6)
Strings (season 7)
Location(s) Karachi, Sindh, Pakistan
Running time 1 hour
Production company(s) The Coca-Cola Company
Frequency Media
Distributor Frequency Media
Broadcast
Original run June 8, 2008 (2008-06-08) – present
External links
Website

Coke Studio is a Pakistani music television series which features live studio-recorded music performances by various artists. The show is produced by Rohail Hyatt and sponsored by Coca Cola. Starting in 2008, Coke Studio has been popular throughout the country, receiving critical acclaim and frequently being rebroadcast on numerous television and radio stations. It is one of the most popular music programmes in Asia and is a local brand product of Coca-Cola.[1]

The program focuses on a fusion of the diverse musical influences in Pakistan, including eastern classical, folk, qawwali, bhangra, Sufi and contemporary hip hop, rock and pop music. The show provides a platform for renowned as well as upcoming and less mainstream artists, of various genres, regions and languages, to collaborate musically in live studio recording sessions.[2]

The first season of the show premiered on June 8, 2008.[citation needed] The third season aired on June 6, 2010 having the same format as that of the second season. Season Four aired on 22 May 2011. On 13 May 2012, the show commenced its fifth season. The sixth season started in October 2013.[3] The seventh season of Coke Studio Pakistan aired on 21 September 2014 on various Pakistani channels. [4]

Video and MP3 files for each song are available for free download on the Coke Studio website after each episode airs, along with additional material. The videos are also available on the show's official channel on YouTube, where they have gained millions of views and been frequently commented on.[5][citation needed]

Following its success first in Brazil and then in Pakistan, Coke Studio has now become an international franchise, with other countries adopting local versions. It is produced by Rohail Hyatt, founder of the first Pakistani pop band Vital Signs. Its featured artists on each episode are backed by a house band and guest artists.

History[edit]

The concept of the show had similarities with the Brazilian show, Estúdio Coca-Cola which first premiered on MTV Brasil in March 2007, although the format of the show is fundamentally different from the original Brazilian format, where performances were held on a concert style platform, whereas in the Pakistani version of the series, performances are held in a closed studio. The format of Coke Studio Pakistan was devised by the Coca-Cola Company in Pakistan and Rohail Hyatt, founder of the first Pakistani pop band Vital Signs, along with his wife Umber Hyatt. Both were the executive producers of the show.[6]

Mizraab performing live at Coke Studio, 2011.

The first season followed a format adapted from the Brazilian version premiered on June 8, 2008 but in the second season of the show live audiences were excluded and performances were held in a closed studio platform, this format is currently being followed for the show. Also, the program focuses on a fusion of the diverse musical influences in Pakistan, including eastern classical, folk, qawwali, bhangra, Sufi and contemporary hip hop, rock and pop music. The show provides a platform for renowned as well as upcoming and less mainstream artists, of various genres, regions and languages, to collaborate musically in live studio recording sessions.[2]

International fame[edit]

Following success in Pakistan after its first launch, Coke Studio has now become an international franchise. The Pakistani show has amassed a large fan following in neighboring India.[7] The success of the show prompted Coca Cola to launch the Indian version Coke Studio India, with a similar format.[8] The Indian version has been produced by MTV India in partnership with Red Chillies Entertainment.[9] In April 2012, an Arab version of the show, Coke Studio Bel 3arabi was launched in the Middle East featuring performances by various Arabic and international music artists, produced by producer and song writer Michel Elefteriades. Coke Studio episodes are recorded at Studio 146, located in the Korangi Industrial Area of Karachi.

Coke studio has also been seen as an economic process of transnationalism and as a transnational television production, with its production systems being created and augmented by global flows of artists, technology, distribution and economics. [10] Within this process, economic structures are created, opened and even reoriented; influences are borrowed and music produced; communities and heritage discovered and remained – this is done intellectually and physically, and more importantly, transnationally. [11]

Seasons overview[edit]

Zeb and Haniya performing live at Coke Studio Sessions, 2009.

Season 1 (2008)[edit]

Season 2 (2009)[edit]

Season 3 (2010)[edit]

Season 4 (2011)[edit]

Season 5 (2012)[edit]

Season 6 (2013)[edit]

Season 7 (2014)[edit]

Featured Artists[edit]

Below is a chart of artists which have performed at Coke Studio since its inception in 2008.

Seasons Artists
1 Ali Azmat Ali Zafar Hussain Bakhsh Gullo Rahat Fateh Ali Khan Saba & Selina Sain Tuffail Sajid & Zeeshan Strings
2 Arieb Azhar Atif Aslam Javed Bashir Josh Noori Riaz Ali Khan Saieen Zahoor Shafqat Amanat Ali Zeb & Haniya
3 Abida Parveen Amanat Ali Arif Lohar Aunty Disco Project Entity Paradigm Fakir Juman Shah Karavan Meesha Shafi Rizwan & Muazzam Sanam Marvi Tina Sani
4 Akhtar Chanal Zahri Asif Hussain Samrat Attaullah Khan Esakhelvi Bilal Khan Fareed Ayaz & Abu Mohammad Jal Kaavish Komal Rizvi Mizraab Mole Qurat-ul-Ain Balouch Sajjad Ali Sketches Ustaad Naseer-ud-Din Saami
5 Atif Aslam Bohemia Chakwal Group Farhan Rais Khan Hadiqa Kiani Hamayoon Khan Meesha Shafi Tahir Mithu Overload Qayaas Rachel Viccaji SYMT Uzair Jaswal
6 Abrar-ul-Haq Alamgir Ali Azmat Asad Abbas Ayesha Omar Fariha Pervez Muazzam Ali Khan Rostam Mirlashari Rustam Fateh Ali Khan Saieen Zahoor Sumru Ağıryürüyen Umair Jaswal Zara Madani Zeb & Haniya Zoe Viccaji

See also[edit]

References[edit]

External links[edit]