Cold calling
From Wikipedia, the free encyclopedia
Cold calling is the process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. The word "cold" is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person.
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[edit] Legal issues
Within the United Kingdom, the Privacy and Electronic Communications (EC Directive) Regulations 2003 make it unlawful to transmit an automated recorded message for direct marketing purposes via a telephone, without prior consent of the subscriber.
In the Republic of Ireland, the "National Directory Database" is an index of numbers that cannot be called for the purposes of 'cold calls' and/or sales and advertising[1]. Making an unsolicited marketing call to a number on the National Directory Database is a criminal offence.[1]
Many US states have enacted "Do Not Call Lists" allowing people to add their telephone number to a list that telemarketers are not permitted to contact. It is similar to the US Do Not Call List which is managed and enforced by the FTC.
Within the European Union, the Data Privacy Directive 2002/58/EC forces the governments of its member states to issue laws until June 2007 that prohibit general cold calling. However, the directive allows both an opt-in or an opt-out model, i.e. requiring a national register for phone numbers which either do (opt-in) or do not (opt-out) welcome cold calls.
