Collactive

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Collactive Inc.
Type Private
Industry Internet, Computer software
Founded December 13, 2006 (as Delaware corporation)
Headquarters Herzliya, Israel
Key people Eran Reshef, CEO
Amir Hirsh, President
Products "APB System", "Campaign Manager", "Collactive Web Assistant"
Website www.collactive.com (defunct)

Collactive Inc. was an Israel-based privately held start-up company which marked software designed to influence ratings on sites which allow users to rate articles or other items. Collactive launched publicly in May 2007, with US $2 million in startup funding from Sequoia Capital.

Products[edit]

Collactive's main product was a system designed to influence ratings on key sites which measure the popularity of items on the Internet. The system had two main components, the APB component that allows an individual to create and distribute a "call for action" webpage, and the "Web Assistant", that, when installed on a user's computer, helped APB participants by automating the process of logging in, voting or commenting according to the previously created APB.

Controversy[edit]

Like its earlier Blue Service Team-released Blue Frog, Collactive's software was accused of being unethical.[1]

See also[edit]

Press coverage[edit]

References[edit]