|Founder||Peter F. Collier|
Collier's is an American magazine, founded in 1888 by Peter Fenelon Collier. It was initially launched as Collier's Once a Week, then changed in 1895 to Collier's Weekly: An Illustrated Journal, and finally shortened in 1942 to simply Collier's. While the original magazine ceased publication with the January 4, 1957 issue, a brief attempt was made to revive the name in 2012.
As a result of Peter Collier's pioneering investigative journalism, Collier's Weekly established a reputation as a proponent of social reform. When attempts by various companies to sue Collier ended in failure, other magazines became involved in what Theodore Roosevelt described as "muckraking journalism." In 2010, the Collier's trademark was purchased for $2,000 by JTE Multimedia, which published "The Special Relaunch Issue" in February 2012. After several issues, the publication once again folded.
Irish immigrant Peter F. Collier (1849–1909) left Ireland at age 17. Although he went to a seminary to become a priest, he instead started work as a salesman for P. J. Kenedy, publisher of books for the Roman Catholic market. When Collier wanted to boost sales by offering books on a subscription plan, it led to a disagreement with Kenedy, so Collier left to start his own subscription service. P.F. Collier & Son began in 1875, expanding into the largest subscription house in America with sales of 30 million books during the 1900-1910 decade.
In April 1888, Collier's Once a Week was launched as a magazine of "fiction, fact, sensation, wit, humor, news". By 1892, with a circulation climbing past the 250,000 mark, Collier's Once a Week was one of the largest selling magazines in the United States. The name was changed to Collier's Weekly: An Illustrated Journal in 1895. With an emphasis on news, the magazine became a leading exponent of the halftone news picture. To fully exploit the new technology, Peter Collier recruited James H. Hare, one of the pioneers of photojournalism.
Collier's only son, Robert J. Collier became a full partner in 1898. By 1914, it was known as Collier's: The National Weekly. Peter Collier died in 1909. When Robert Collier died in 1918, he left a will that turned the magazine over to three of his friends: Samuel Dunn, Harry Payne Whitney and Francis Patrick Garvan.
The magazine was sold in 1919 to the Crowell Publishing Company (which in 1939 was renamed as Crowell-Collier Publishing Company.)
Printing of the magazine was done at the Crowell-Collier printing plant on West Main Street in Springfield, Ohio. The factory complex, which is still standing, was built between 1899 and 1946, and incorporates seven buildings that together have more than 846,000 square feet (78,600 m2)—20 acres (81,000 m2)—of floor space.
When Norman Hapgood became editor of Collier's Weekly in 1903, he attracted many leading writers. In May 1906, he commissioned Jack London to cover the San Francisco earthquake, a report accompanied by 16 pages of pictures. Under Hapgood's guidance, Collier's Weekly began publishing the work of investigative journalists such as Samuel Hopkins Adams, Ray Stannard Baker, C.P. Connolly and Ida Tarbell. Hapgood's approach had great impact, resulting in such changes as the reform of the child labor laws, slum clearance and women's suffrage. In April 1905, an article by Upton Sinclair, "Is Chicago Meat Clean?", persuaded the Senate to pass the 1906 Meat Inspection Act.
Starting October 7, 1905, Adams startled readers with "The Great American Fraud," an 11-part Collier's series. Analyzing the contents of popular patent medicines, Adams pointed out that the companies producing these medicines were making false claims about their products and some were health hazards. Hapgood launched the series with the following editorial:
- In the present number we print the first article in "The Great American Fraud" series, which is to describe thoroughly the ways and methods, as well as the evils and dangers, of the patent medicine business. This article is but the opening gun of the campaign, and is largely introductory in character, but it will give the reader a good idea of what is to come when Mr. Adams gets down to peculiarities. The next article, to appear two weeks hence, will treat of "Peruna and the 'Bracers'," that is, of those concoctions which are advertised and sold as medicines, but which in reality are practically cocktails.
- Since these articles on patent medicine frauds were announced in Collier's some time ago, most of the makers of alcoholic and opiated medicines have been running to cover, and even the Government has been awakened to a sense of responsibility. A few weeks ago the Commissioner of Internal Revenue issued an order to his Collectors, ordering them to exact a special tax from the manufacturer of every compound composed of distilled spirits, "even though drugs have been added thereto." The list of "tonics," "blood purifiers" and "cures" that will come under this head has not yet been published by the Treasury Department, but it is bound to include a good many of the beverages which, up to the present time, have been soothing the consciences while stimulating the palates of the temperance folk. The next official move will doubtless be against the opium-sellers; but these have likewise taken fright, and several of the most notorious "consumption cures" no longer include opium or hasheesh in their concoction.
"The Great American Fraud" had a powerful impact and led to the first Pure Food and Drug Act (1906). The entire series was reprinted by the American Medical Association in a book, The Great American Fraud, which sold 500,000 copies at 50 cents each.
Hapgood had a huge influence on public opinion, and between 1909 and 1912, he succeeded in doubling the circulation of Collier's from a half million to a million. When he moved on to Harper's Weekly in 1912, he was replaced as editor for the next couple years by Robert J. Collier, the son of the founder. Arthur H. Vandenberg, later to become a prominent Senator, had a brief stint as a Collier's editor during the 1900s. H. C. Witwer was a war correspondent in France during World War I. Rob Wagner covered the film industry for Collier's during the 1920s. They reversed their position on prohibition in 1925. This was due to the difficulty in enforcing the referendum, and people's unwillingness to stay away from alcohol. The new law brought about bribing, thieving, corruption and other ills, which far exceeded their expectations. This new alignment gained favor with the public and helped to rebuild circulation.
Writers such as Martha Gellhorn and Ernest Hemingway, who reported on the Spanish Civil War, helped boost the circulation. Winston Churchill, who wrote an account of the First World War, was a regular contributor during the 1930s, but his series of articles ended in 1938 when he became a minister in the British government. Carl Fick was a Collier's staff writer prior to World War II.
Collier's circulation battle with The Saturday Evening Post led to the creation of The Collier Hour "The Magazine of the Air," broadcast on the NBC Blue Network from 1927 to 1932. It was radio's first major dramatic anthology series, adapting stories and serials from Collier's. Airing on the Wednesday before weekly publication, it later switched to Sundays to avoid spoilers with stories being aired simultaneously with the magazine. In 1929, in addition to the dramatizations, it offered music, news, sports and comedy.
Serializing novels during the late 1920s, Collier's Weekly sometimes simultaneously ran two ten-part novels, and non-fiction was also serialized. Between 1913 and 1949, Sax Rohmer's Fu Manchu serials, illustrated by Joseph Clement Coll and others, were hugely popular. The first three Fu Manchu novels by Rohmer were actually compilations of 29 short stories that Rohmer wrote for Collier’s.
The Mask of Fu Manchu, which was adapted into a 1932 film and a 1951 Wally Wood comic book, was first published as a 12-part Collier's serial, running from May 7 to July 23, 1932. The May 7 issue displayed a memorable cover illustration by famed maskmaker Władysław T. Benda, and his mask design for that cover was repeated by many other illustrators in subsequent adaptations and reprints.
Collier's popularized the short-short story which was often planned to fit on a single page. Knox Burger was Collier's fiction editor from 1948 to 1951 when he left to edit books for Dell and Fawcett Publications; he was replaced by Eleanor Stierhem Rawson. The numerous authors who contributed fiction to Collier's included Ray Bradbury, Eleanor Hoyt Brainerd, Willa Cather, Roald Dahl, Jack Finney, Erle Stanley Gardner, Zane Grey, Ring Lardner, Sinclair Lewis, E. Phillips Oppenheim, J. D. Salinger, Kurt Vonnegut, Albert Payson Terhune and Walter Tevis. Humor writers included Parke Cummings and H. Allen Smith.
Leading illustrators contributed to Collier's, including Chesley Bonestell, and Charles R. Chickering who later became a chief designer of U.S. Postage stamps. Other accomplished artists included Harold Mathews Brett, Howard Chandler Christy, Richard V. Culter, Harrison Fisher, James Montgomery Flagg, Robert Fawcett, Alan Foster, Charles Dana Gibson, Denver Gillen, Percy Leason, J. C. Leyendecker, Paul Martin, John Alan Maxwell, John Cullen Murphy, Maxfield Parrish, Frederic Remington, Anthony Saris, John Sloan and Frederic Dorr Steele.
In 1903, Gibson signed a $100,000 contract, agreeing to deliver 100 pictures (at $1000 each) during the next four years. From 1904 to 1910, Parrish was under exclusive contract to Collier's, which published his famed Arabian Nights paintings in 1906-07.
The magazine's roster of top cartoonists included Charles Addams, Carl Anderson, Stan and Jan Berenstain, Sam Berman, Sam Cobean, Jack Cole, A. B. Frost, Ralph Fuller, Dave Gerard, Vernon Grant, Jay Irving, Crockett Johnson, E. W. Kemble, Hank Ketcham, George Lichty, David Low, Bill Mauldin, Virgil Partch, Mischa Richter, William Steig, Charles Henry "Bill" Sykes, Richard Taylor, Gluyas Williams, Gahan Wilson and Rowland B. Wilson. Irving's association with Collier's began in 1932, and his "Collier's Cops" became a mainstay of the magazine during his 13-year association with it.
Kate Osann's Tizzy cartoons first appeared in Collier's. The redheaded Tizzy was a teenage American girl who wore horn-rimmed glasses with triangular lenses. Tizzy was syndicated by NEA after Collier's folded. The cartoons were in color in Collier's but black-and-white in syndication and paperback reprints.
After WWII, Harry Devlin became the top editorial cartoonist at Collier's, one of the few publications then displaying editorial cartoons in full color. During the 1940s, Gurney Williams was the cartoon editor for Collier's, American Magazine and Woman's Home Companion, paying $40 to $150 for each cartoon. From a staggering stack of some 2000 submissions each week, Williams made a weekly selection of 30 to 50 cartoons, lamenting:
- The other day I found myself staring at the millionth cartoon submitted to me since I became humor editor here. I wish it could have been fresh and original. Instead, it showed several ostriches with their heads buried in the sand. Two others stood nearby. Said one to the other: "Where is everybody?"
Joseph Barbera, before he found fame in animation, had several cartoons published in Collier's in the late 1920s and early 1930s.
During World War II with William L. Chenery as editor (1941), Collier's readership reached 2.5 million. In the October 14, 1944 issue, the magazine published one of the first articles about concentration camps. It was Jan Karski's "Polish Death Camp," a harrowing account of his visit to Belzec. The now problematic title is explored in "Polish death camp controversy" (under heading "use and reactions"). Karski's book Story of a Secret State (which contained the Collier's excerpt), was published later that year by Houghton Mifflin. It became a Book of the Month Club selection, and bestseller with 400,000 copies sold in 1944-45. The Collier's selection was reprinted in Robert H. Abzug's America Views the Holocaust: 1933-1945 (Palgrave, 1999).
Collier's had a circulation of 2,846,052 when Walter Davenport took over as editor in 1946, but the magazine began to lose readers during the post-World War II years. Collier's published a regular men's fashion feature contributed by Esquire co-founder Henry L. Jackson  and also published long-awaited images from the 200-inch (5.08 m) Hale telescope's first light in 1949. In the early 1950s, Collier's ran a groundbreaking series of science-based articles speculating on space flight, Man Will Conquer Space Soon!, which prompted the general public to seriously consider the possibility of a trip to the moon, with the percentage of Americans who believed a manned lunar trip could happen within 50 years changing from 15% to 38% by 1955.
In 1951, an entire issue described the events and outcome of a hypothetical war between the United States and the Soviet Union, entitled Preview of the War We Do Not Want. Collier's changed from a weekly to a biweekly in August 1953, but it continued to lose money. In 1954, John O'Hara became a columnist with his "Appointment with O'Hara" column.
The magazine ceased publication with the issue dated January 4, 1957.
Patricia Fulford edited Over 100 Best Cartoons from Collier's, Ladies Home Journal, Redbook, The American Magazine, Saturday Evening Post, The New Yorker, Argosy, Sport (Checkerbooks, 1949), and Collier's cartoon editor Gurney Williams edited Collier's Kids: Cartoons from Collier's About Your Children, Holt, 1952.
Collier's fiction editor Knox Burger chose 19 stories for Collier's Best (Harper & Bros., 1951), and he also selected Best Stories from Collier's (William Kimber, 1952). A huge history and collection appeared with the publication of the 558-page A Cavalcade of Collier's, edited by Kenneth McArdle (Barnes, 1959).
Cornelius Ryan's 1957 book One Minute to Ditch!, about the successful ocean ditching of a Pan American Boeing 377 Stratocruiser, was an expansion of his Collier's article in the December 21, 1956. Ryan was an associate editor of the magazine during the mid-1950s, and the novelist Lonnie Coleman was an editorial associate during that same period.
In the 1950s the company expanded into broadcasting, purchasing the San Francisco Bay Area station 910 KLX-AM for $750,000 from its original owners, the Tribune Publishing Company of Oakland, which had founded the station three decades earlier. Eventually, Crowell-Collier owned three Chuck Blore programmed Top 40 stations: "Color Radio" 98/ KFWB (Los Angeles), 63/ KDWB ( Saint Paul - Minneapolis) and "Color Radio" 91/ KEWB (Oakland-San Francisco). Crowell-Collier sold KEWB to Metromedia Radio in April 1966 for nearly $2.5 million, and the station then became KNEW.
Hollywood's KFWB had been the top AM radio station in Southern California during the late 1950s and early 60's, but it was late catching up to current music trends such as the British Invasion and lost market share to other stations such as Bill Drake programmed "BOSS Radio" 93/ KHJ Los Angeles which switched formats to rock and roll. KFWB was sold to Westinghouse in 1966 for what was then a record price for a radio station: $10 million.
The 2012 return of Collier's
In December 2010, a small publishing company called JTE Multimedia purchased the rights to the Collier's trademark for $2,000. The company announced plans to resurrect the Collier's brand with a combination of investigative and political reporting, coverage of the global economy and letters. Collier's returned with "The Special Relaunch Issue" (February 2012).
The magazine once again ceased publication in October 2012.
- Peter F. Collier (1888–1903)
- Norman Hapgood (1903–12)
- Robert J. Collier (1912–14)
- Mark Sullivan (1914–17)
- Finley Peter Dunne (1917–19)
- Harford Powel Jr. (1919–22)
- Richard J. Walsh (1922–24)
- Loren Palmer (1924–25)
- William L. Chenery (1925–43)
- Charles Colebaugh (1943–44)
- Henry La Cossitt (1944–46)
- Walter Davenport (1946–49)
- Louis Ruppel (1949–52)
- Roger Dakin (1952–55)
- Kenneth McArdle (1955–57)
- John T. Elduff (2012)
- "Mnemonics" by Kurt Vonnegut
- "The Mother Hive" by Rudyard Kipling
- "The Package" by Kurt Vonnegut
- "Poison" by Roald Dahl
- "Thanasphere" by Kurt Vonnegut
- "There Will Come Soft Rains" by Ray Bradbury
- "American History,Journals,Collier's Weekly".
- "Collier's Weekly, Issues of 1942".
- "About Us", Collier's, February 2012.
- Elliott, Stuart (December 8, 2010). "From Retired Brands, Dollars and Memories". The New York Times.
- DiStefano, Joseph N. (December 14, 2010). "Berwyn publisher to revive Collier's, Saturday Review mags". The Philadelphia Inquirer.
- "Subscriptions", Collier's, February 2012.
- Collier's Rise and Fall
- "Falls Dead in the Riding Club Early This Morning. Doctor Too Late. Head of Publishing House. Worked His Own Way Up from a Humble Beginning to Ownership of Collier's Weekly". New York Times. April 24, 1909. Retrieved 2011-11-18.
Peter F. Collier, publisher of Collier's Weekly and well known in society here and abroad, dropped dead of apoplexy in the Riding Club, at 7 East Fifty-eighth Street, early this morning. Mr. Collier had been attending the annual horse show which the club gives, and death overtook him as he was descending the stairs to the street.
- Wyndham, John. The Day of the Triffids, Fawcett Crest #449-01322-075, sixth printing, April 1970.
- Collier's Issues in Detail
- Weber, Bruce. "Knox Burger, Agent and Book Editor, Dies at 87". The New York Times, January 12, 2010.
- Weart, Spencer (October 2005). "Spencer Weart on Depicting Global Warming". Environmental History 10 (4): 770–775. doi:10.1093/envhis/10.4.770.
- Morrone, Francis (2008-09-25). "Scenes at N-YHS". New York Sun. Retrieved 2010-10-27.
- Lerner, 2010, p.10
- "The Thin Black Line: Jay Irving and His Cartoon Cops," Hogan's Alley #14, 2006
- "This Little Gag Went...", Time, August 12, 1946.
- Letter to Eric de Bisschop, October 10th, 1941 (Archives diplomatiques, Nantes)
- Index to Henry L. Jackson articles in Collier's
- January 26: 60th Anniversary of Hale Telescope "First Light"
- Collins, Martin J. After Sputnik, HarperCollins, 2007.
- Crowell-Collier Publishing Company, Abandoned. Retrieved 2013-10-16.
- Lee, Charles. "Nineteen for the Easy Chair", Saturday Review
- Lerner, Mark (2010). Charles R. Chickering: Cachetmaker - Part I.
American First Day Cover Society. p. 10., Book
- Finding Aid, Crowell-Collier Publishing Company Records, 1931-1955 (PDF). The New York Public Library Humanities and Social Sciences Library Manuscripts and Archives Division.
- Collier's cartoons
- Collier's cover illustrators
- First Collier's cartoon sale by Jack Cole
- JTE Multimedia
- Online archive of Collier's covers
- Catalogue of the Collier collection, an important collection of original drawings and paintings by distinguished American painters and illustrators, works especially executed for and exclusively reproduced in Collier's weekly. New York: P.F. Collier & Son. 1905.