Colombo Yogurt

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Colombo Yogurt
Type Food processing
Industry Food Processing
Founded 1929 Andover, Massachusetts
Products Yogurt
Parent General Mills

Colombo Yogurt originated from a family business run by Rose and Sarkis Colombosian, Armenian immigrants who lived in Andover, Massachusetts. Yogurt was first commercially produced and sold in the United States in 1929 by the Colombosians, whose family business later became Colombo Yogurt. The yogurt produced by the Colombosians was based on traditional Armenian cooking methods.[1] The business saw growth in the 1960s due to the increased awareness of the health benefits of yogurt.

In 1993, Colombo Yogurt was purchased by General Mills.[2]

In April 2008, Colombo yogurt downsized its serving package size from 8 ounces to 6 ounces, while maintaining the same price, an effective price increase of 33%.

Termination[edit]

On Friday, January 29, 2010 General Mills announced that it was dropping the Colombo brand to focus more on its Yoplait yogurt. It ended shipments on February 12, 2010.[3]

General Mills continues to produce colombo frozen yogurt and not yogurt. There is a major difference between the two products and the article above can lead to misconception since customers can incorrectly read that the ending of shipments also affected the frozen yogurt which is not true.

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References[edit]