Colonial Life & Accident Insurance Company
From Wikipedia, the free encyclopedia
 |
|
| Type | Subsidiary |
|---|---|
| Founded | 1939 |
| Founder(s) | Edwin F. Averyt |
| Headquarters |  Columbia, South Carolina |
| Area served | United States and Puerto Rico |
| Key people | Randall C. Horn (CEO) |
| Industry | Insurance |
| Products | Accident Disability Supplemental Health Life Insurance Cancer |
| Parent | Unum (NYSE: UNM) |
| Website | ColonialLife.com |
Colonial Life & Accident Insurance Company is an American insurance company based in Columbia, South Carolina (USA). It was founded in 1937 and incorporated as Colonial Life & Accident Insurance Company (the legal name to this day) in 1939. The company was bought by Unum in 1993, which was subsequently bought by Provident in 1999 (they merged to become UnumProvident, of which Colonial is a subsidiary). Currently, Colonial operates in 49 states and the District of Columbia. While it supports business sold in Puerto Rico, it no longer sells there.
The brand identity is Colonial Life, and the company's tag line is "Making Benefits Count".
Contents |
[edit] History
Edwin F. Averyt got the idea for Colonial Life in 1929 from a former college classmate who was having great success selling small accidental death policies for a very low premium. From its beginning as the Mutual Accident Company in 1937 — with its single product, a $1,000 accidental death insurance policy that sold for $3 a year — Colonial Life has taken the road less traveled.
The company’s first sales force consisted of about 50 women, most of them housewives with no previous business experience. Within two decades, Colonial Life pioneered the field of worksite marketing by selling insurance to people at their jobs and deducting the premiums from their paychecks — a concept that changed the insurance marketplace forever.
The company continued to lead the industry in the ’80s and ’90s with two more dramatic innovations: marketing products through flexible benefits programs that allowed employees to purchase insurance on a tax-favored basis, and the development of advanced sales automation technology deployed to a nationwide independent contractor sales organization through laptop computers. Custom-built for Colonial Life’s business and seamlessly integrated into everything the company does, this technology forever changed the face of benefit enrollments.
Colonial Life’s visionary tradition has extended to its own employees, too: the company was one of the first in South Carolina to create an onsite wellness center and build a culture where employee health and fitness is a priority.
More recently, the company is paving the way again as the employee benefits industry moves away from a product-driven, spreadsheet-focused approach to more consumer choice emphasizing benefits education and value. Helping make this possible is another innovation: the new, state-of-the-art Harmony enrollment system.
Change has been a constant on Colonial Life’s path to success. But the company’s vision has remained focused on helping working Americans understand and appreciate the benefits they have available to them through the workplace, and in doing so helping employers build stronger businesses.
[edit] Colonial Life Arena
In 2003, Colonial Life entered a partnership with the University of South Carolina Athletics Department giving the company naming rights to the university’s new sports and entertainment facility in downtown Columbia, S.C. From 2003 to 2008, the venue was named “The Colonial Center.”
In 2008, the name was changed to “Colonial Life Arena.” The updated name better aligned with the company’s new branding efforts launched earlier in the year.
