Colorama (Kodak)

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The Colorama was a large photographic display located on the east balcony inside New York City's Grand Central Terminal from 1950 to 1990. Used as advertisements by the Eastman Kodak Company, the photographs were backlit transparencies 18 feet tall by 60 feet wide. They were described as "The World's Largest Photographs."

Since it was first displayed in May 1950, over 600,000 people saw the Kodak Colorama each day in New York’s Grand Central Terminal. From baseball games, and weddings, to NASA’s landing on the moon and of, course those famous 15 babies, the Kodak Colorama evolved from an advertisement for color film into an American tradition that lasted for over 40 years.

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