Colt 45 (malt liquor)
From Wikipedia, the free encyclopedia
 |
|
| Manufacturer | Pabst Brewing Company |
|---|---|
| Introduced | 1963 |
| Alcohol by volume | 6.1 In the US, 8.0 in Canada |
| Style | Malt Liquor |
Colt 45 is a brand of beer (or malt liquor) introduced by National Brewing Company in the spring of 1963. Through a series of mergers and acquisitions, the National Brewing Company and its brands (including Colt 45) are today owned by the Pabst Brewing Company.
Colt 45 is available today in a multitude of packages and sizes. Cans are available in 12, 16 and 24 ounce packages and bottles are available in 7, 12, 16, 18, 22, 32 and 40 ounce packages. Cans are available in multi-packs including: 12, 15, 18, 24, 30 packs of 12 ounce cans.
Contents |
[edit] History
National Brewing Company introduced Colt 45 in 1963. Previously, the only major national brand of malt liquor was Country Club. The label was designed with a kicking horse and horseshoe, a subtle reference to its "extra kick" compared to competing brands.
The label has a long-time advertising association with actor Billy Dee Williams, who has been seen in print ads, on billboards and in television ads for Colt 45 starting in the 1980s. The product's slogan during that era, as stated by Williams in his television commercials, was, "It works every time."
[edit] Cultural references
Afroman, a rapper from Palmdale, California, raps about the beverage in his songs "Colt 45", "Crazy Rap", "Before I Hit The Party", and "Let's Get High Tonight".
D12, a rap group from Detroit, Michigan, raps about the beverage in their song "40 oz".
In The Sopranos Janice Soprano is seen drinking a can of Colt 45 in Season 3 Episode 3, Fortunate Son.
Bomb the Music Industry! lead singer Jeff Rosenstock sings about a "tallboy of Colt 45" in the song Wednesday Night Drinkball
[edit] Alternative products
Colt 45 makers experimented briefly with a mint flavored derivative, marketed under the name Cool Colt, in the early 90's.[1] Available in limited quantities, it was largely met with puzzlement from loyal customers. While it was in production, the slogan for Cool Colt was "Taste the Cool." Currently they produce a double malt version containing a higher alcohol content. Sold in only certain regions, the label is distinguishable by two horseshoes rather than the standard single one.
[edit] Notes
- ^ "G. Heileman tests malt liquor segment with Cool Colt debut - G. Heileman Brewing Company Inc". Modern Brewery Age. 1993-01-25. http://findarticles.com/p/articles/mi_m3469/is_n4_v44/ai_13524074. Retrieved on 2008-06-02.
[edit] External links
- Official website
- Colt 45 Official page at Pabst Brewing Company website
- A Beer To Call Your Own
- Colt 45 on 40ozmaltliquor.com
|
|||||
